Find out whaat is the difference between promotion through SEO and promotion through PPC.

1. What is the difference between SEO
and PPC?
www.wsifirmawsieci.pl

2. From where do Clients know about you?

3. Why to promote yourself in search engines?
Almost 100% of Cost to gain potential
Internet users use customer through
search engines and 54% Internet is about 60%
of them compare offers lower than using
using them Effective traditional methods
Low price
channel for
to reach the
gaining new
customer
customers
ZMOT Advertising
New stage only in
preceding response to
Searching opinions product Internet user
about products on the purchase needs Activities aimed
Internet and making only at customers
decisions based on the interested
information from the in your product/service
Internet

4. A new stage preceding product purchase
source: http://www.zeromomentoftruth.com
First Moment of Second Moment of
Stimulus Truth
Truth
Purchasing decision based on Purchasing decision Decision to
information found on Internet based on product repurchase based on
information obtained previous experience
at store

5. How to promote yourself in search engines?
Search engine marketing is one of
the most popular methods of
promotion in the Internet
SEO PPC
37 % of online advertising 18% of online advertising
budget in 2012 budget in 2012

6. What is SEO?
Search Engine Optimization = SEO
SEO helps companies
rank high in the organic
search results for
selected keywords

7. What is PPC?
PPC = Pay-per-Click = Advertising in Google=
= Google AdWords = Sponsored Links
PPC is an activity that
allows companies
promoting services
and products in
sponsored ads section
for selected keywords

8. What is the difference?
SEO PPC
slow, gradual generation of website short - term (rapid generation of website
TIME
traffic traffic)
promotion of given action at given
AIM online presence
moment
TERMINATION
website traffic decreases gradually immediate decrease od website traffic
OF ACTIONS
COMPLEXITY complex process relatively easy actions
cost per click (or 1 000 clicks) – effective
PRICE various ways of calculating the price
way of budget controlling

9. How many clicks can you expect?
The position in organic
searching and Google %
Places (SEO)
1 27.1
2 11.7
3 8.7 The position in
%
4 5.1 sponsored links (PPC)
5 4.0 1 7.4
6 4.1 2 3.4
7 4.1 3 1.1
8 3.2 4 .3
9 2.8 5 2.6
10 3.6 6 .9
7 1.7
8 .4
9 .1
10 .4

10. CONTACT US
TO HELP YOUR BUSINESS!
Mateusz Wisła WSI Firma w Sieci
Online Marketing Consultant tel. +48 22 219 54 50
Tel: +48 502 367 660 fax +48 22 303 22 02
E-mail: Mateusz.Wisla@wsifirmawsieci.pl www: www.wsifirmawsieci.pl
blog: blog.wsifirmawsieci.pl