Secure your environment with UiPath and CyberArk technologies - Session 1
Introduction to digital marketing
1. Why should You move from
offline to online?
www.wsifirmawsieci.pl
2. It’s a Changing World
Marketing Spend
New Technology
Moved from
Emerges
Offline to Online
Grafika pochodzi z http://www.globe-net.com/
Consumer
Businesses React Behavioral
Change
3. We spend more time in the Internet
Consumers get:
WHAT they need
WHERE they need
WHEN they need
Consumers
share Consumers
information evaluate the
about the products
products
4. Online promotion impacts your business
Car rental, Poland
• No of visits on website increased by 60 %
• No of visits from browsers increased by 132 %
• Income increased by 60 %
Hotel, Estonia
• No of visits on website increased by 25 %
• Bounce rate dropped by 22 %
• Avg time on website increased by 74 %
Florist, Belgium
• No of orders increased by 20 %
• Income increased by 30 %
5. You can get there…
Become visible to
increase the traffic on the
website
Become efficient to
convert traffic to new
customers
Measure your actions to
retain current customers
Find new opportunities to
expand to new industries
and new markets
6. … with the following tools
• Paid Search (PPC) • Internet Marketing
• Search Engine Strategy Definition
Optimization (SEO) • Internet presence audit
• Brand reputation • Competitor Analysis
• Website optimization for • Website Analysis
search engines • Conversion Optimization
Internet • Trainings
Search
Marketing
Optimization
Consulting
Social Media Mobile
• Creating dedicated mobile
• Trainings websites
• Workshops • Search Engine
• 12 step process of Optimization in mobile
implementation of devices
social technology in the • Creating dedicated mobile
organization applications
7. CONTACT US
TO HELP YOUR BUSINESS!
Mateusz Wisła WSI Firma w Sieci
Internet Marketing Consultant tel. +48 22 219 54 50
Mobile: +48 502 367 660 fax +48 22 303 22 02
e-mail: Mateusz.Wisla@wsifirmawsieci.pl www: www.wsifirmawsieci.pl
blog: blog.wsifirmawsieci.pl