WSI wisdom book

Corinne’s Banquet Hall | event Venue 5-53
GTours | Transportation /charter bus 54-55
overton security | security services 56-57
subway sandwiches - Ksa | Restaurant chain 58-59
everdrive | Used auto Parts 60-6
Pack and Ride | affordable Residential Moving services 6-63
mu | Print 64-65
Mo shapiro | Public speaker 66-67
aesthetic solutions | Health, beauty Wellness 68-69
Johnson equipment | equipment Manufacturer 70-7
skyline Whitespace | exhibition Displays 7-73
Heartland bank | finance 74-75
Joya del Pacifico | Real estate 76-77
special needs family center | community center 78-79
Marcum Group (Margolis co. P.c.) | finance 80-8
Tasty bite | food 8-83
White Plains chrysler Jeep Dodge | auto Dealer 84-85

APPENDIX: WSI WHITE PAPERS
conversion architecture 87-98
email Marketing 99-09
landing Page Design -5
Your Guide to Paid search 7-39
search engine optimization 4-47
social Media 49-60
Web analytics 6-66

3

Media entertainment
CHAllenGeS And GOAlS: ReSulTS:
FBT Film’s services include underwriting films, This site was launched on a brand new
FBT Film and insurance, budget analysis, tax credit filings domain which can be difficult to rank early
on. However, after only 90 days, even with
EnTErTainmEnT and location assistance. Prior to building a
website, FBT Film had relied largely on direct a brand new domain name and no Pay-per-
search engine word of mouth referrals for their business. click (PPc) advertising, they earned a spot
optimization But with the rapid growth of the industry, on page of Google for key phrases for their
www.fbtfilm.com
they wanted to reach out via their website to business and on page for some others.
film producers and executives that they did Within a year we were able to help the client
not have direct contact with. earn natural search results through extensive
article and PR efforts as well as good on-site
optimization. This placed them very high in
THe SOluTiOn:
search engine rankings.
A new website was developed that captured
the look and feel of a movie-focused These include phrases such as:
louisiana based investment firm. The site » louisiana film incentives
included a content management system that » louisiana film tax credits
allows for easy updating and addition of new » louisiana film information
pages as needed. » louisiana film credits
» louisiana film tax
WSi created professionally written content » louisiana film tax credits
for the website and optimized it to attract » louisiana film
web users searching for related key words » louisiana tax incentives
and phrases. This included optimizing the » louisiana tax credit
site for title tags, headers and keywords. » louisiana film insurance

At the same time, WSi began an aggressive
campaign to market the site to online news,
press and article outlets to establish our
client’s expertise in the market. This included
writing articles and press releases filled with
valuable information about timely topics. As
TESTImoNIAl:
a result, this relatively new site was able to
earn high page 1 rankings in less than one
The site looks terrific – it’s clean and
year for their targeted search phrases.
easy to navigate. This really changes
the way we market our business.
WsI consultant:
leonaRD alsfelD
André Savoie President fbT film and entertainment
louisiana, Usa

5

Illustrates the top 5
performing keywords for
each of the major search
engines. Under that we can
see the details including her
click-through-rate, click-to-
call ratio, and click-to-web-
event ratio.

The total aggregated traffic that we
sent them since the beginning of the
campaign
(february 7, 008 – august 8, 009).

Totals:
Impressions: 357,659
Visits: 4683
Phone calls (recorded) 09
emails: 73
Web events: 3095
average Visits per week: 6.7
average spend per week: $86.73
average cost Per Visit: $.98

6

The vast majority of these contact points
services
CHAllenGeS And GOAlS: resulted in a sale. since housekeeping is a
The client tried running PPc programs recurring service, there is a lifetime value to
maid in on their own and with the help of other most of these sales.
companies and never achieved a return on
CaliFornia
their investment. They had virtually no traffic
Pay-per-click and no business from their website.

www.maidInCalifornia.com
THe SOluTiOn:
WsI developed a pay-per-click strategy
that drove targeted traffic to www.
MaidIncalifornia.com. We quickly found the
highest performing keywords were actually a
combination of a few generic “heavy hitters”
that drew a lot of traffic, and a high volume
of individual geo-targeted keywords that
TESTImoNIAl:
only drew one or two visitors each month.

“
These two strategies have combined to
I am so sorry we didn’t start working
produce as much qualified traffic as the
with WSI years ago. We can’t believe
client can handle.
what a difference it made once WSI
took over our website and search
ReSulTS: engine marketing. You have completely
as a result of the campaign, the client changed our business for the better.
increased her business so quickly she had to For the ‘After Construction’ campaign
hire two additional people! WsI is delivering that you are running for us, we made
many clients at half the price she was paying $5600 the first month on only a $400
when she did it herself. investment! Our main House Keeping
campaign is really cleaning up (pardon
The following statistics are purely a result the pun). It is a bit difficult to convert
of the campaigns WsI is running (does not into dollars, but our stats show that in
include any incidental contact points). To the last 4 months we have received 245
date, WsI has driven the following contacts phone calls, 21 emails and 56 request
from her website: for quote forms! Not only that, we are
spending half what we used to spend!
Total of $3,95 spent to date from february
7, 008 to august 8, 009 (8 months)
These numbers are staggering for us. I
can’t express how much WSI helped my
“
WsI consultant: » ,09 phone calls business.
Chuck Bankoff » 97 request for cleaning forms submitted DeboRaH a. KeRR
california, Usa » 73 emails Maid in california

7

Retail
Before working with WSi, the client had a The client recovered his investment
Buy rECyClEd brochure style website (FibrexGroup.com) within the first month after launching
the ecommerce site with sales exceeding
ProduCTs that lacked even the most basic optimization.
He was spending over $2,000 per month for $4,000 UsD. site sales after the first year
ecommerce Google AdWords paid search advertising reached $5,000 UsD exceeding business
and sending traffic to the site with no regard revenue goals by 5%. second year revenues
www.buyRecycledProducts.com
to conversion tracking and Conversion are up by 47% over the first year.
Architecture. The client had no reporting to
show the effectiveness of his site in terms of The client was so pleased with the results
capturing leads and converting visitors into that he contracted WsI to redevelop his
paying clients. brochure site, fibrexGroup.com, to coincide
with his new catalog publication.

THe SOluTiOn:
fibrexGroup.com, which averages 5,000
For this project, WSi used the eMerchant Pro unique visitors a month, compliments
eCommerce solution because of its capability buyRecycledProducts.com by giving site
to have multiple categories, cross selling, visitors the option to purchase the item
order tracking, customer tracking, etc. WSi through a “buy now” button that links to
was responsible for project management, the ecommerce site, saving sales reps
troubleshooting, and assisting the client with significant time.
advanced features of the platform.

WSi fully optimized the site for search
and continues to provide advanced SeO
techniques to improve search results. We
are also running a limited paid search
advertising campaign for 2 of the client’s
product categories. TESTImoNIAl:

WSI has been wonderful to work with.
They have been so responsive to all our
needs. The website is amazing. It has
helped us realize our dream of an online
store and it couldn’t be more impressive.
WSI is our Internet partner for life!

WsI consultant: sUzanne leenDeRs
VP, buy Recycled Products
Darren Kincaid
Virginia, Usa

9

flower shop
With the construction of a new University one of the early pieces of good news was
lE lys d’or town, the community developed into a true that in a very short period of time we could
city. as a consequence of this economic see listings for lys d’or in top positions on
search engine development of the city, several new flower Google search for local phrases like “fleuriste
optimization local areas”. In less than three months the
shops emerged; in particular, one in a big
www.lysdorfleuriste.be mall at a strategic location. le lys d’or’s same phrase would also feature the le lys
income figures were showing a 0 to 5% d’or website in st place on Google. Relevant
decrease over the last months and the keywords like “conseil fleuriste”, “fleuriste
flower shop was bound to close up if nothing creative”, arrivages de fleurs” were all in st
was done quickly. page rankings. lys d’or was in second place
via affiliated page for marriage events. lys
d’or was in first place on Google belgium
THe SOluTiOn: pages. The number of marriages and funerals
WsI did an initial consultation and Internet they had to work on was up by 0%.
business analysis (Iba) to uncover all aspects
of the problem at hand. We then discussed The number of direct orders through
in detail the target groups within which to the website was reaching +/- 5 per week
implement a persuasion driven solution. It although the order form was not on secured
was obvious for budget reasons that PPc pages. The overall To is probably going
could not to be proposed at this stage and to reach a 0% increase for the fiscal year
we focused on seo. which, if the previous trend is taken into
account, could be assumed to be about 30%
» online: We worked on the title and higher than what would occurred without
description Meta tags, alt tags, H and WsI’s efforts.
content. We also designed a Google
Maps page.

» offline: We subscribed to Google Maps, TESTImoNIAl:
worked on a strategy of carefully selected
back links, always keeping in mind the
importance of the use of key phrases in the
anchor text.
“ Since you convinced us to have our
own website, we regained confidence
in the viability of our business ... You are

» We also provided guidance on the
constantly thinking of our business like
it was yours. As a consequence we really
“
newsletter and the news/promo feature in feel today you are part of Le Lys d’Or.
WsI consultant: order to optimize the use of key phrases.
Dominique De Coster MaRc JacqUelIne Delens
brabant Wallon, belgium le lys d’or

automotive
easy cars Rentals had been struggling to easy cars Rentals experienced an average
of .64% conversion rate spending only
Easy Cars find new client leads. Prior to contracting
the services of WsI, easy cars Rentals $ to convert a client. They are now gaining
rEnTals 0 new clients per month from their online
were doing most of their advertising in an
search engine optimization offline classifieds newspaper called Junk marketing to a value of $00,000 per
Pay Per click Mail. However, because of the nature of a month. With detailed keyword research we
http://www.easycarsrental.co.za/ identified a number of phrases that would
tangible newspaper, they weren’t able to
track, measure and analyze feedback. easy generate leads.
cars Rentals were spending in the region of
$6,000 per month on Junk Mail advertising. These results are measured daily with
Their decision to not focus on online Google analytics and presented in monthly
marketing was influenced by the fact that review meetings to the client. We get
their target market was people in financial over . million impressions with a high
difficulty and in most cases; they would not conversion rate of .7%.
have access to the Internet.

THe SOluTiOn:
WsI rebuilt their website and applied search
engine essentials to ensure that the website
was search engine friendly.

In terms of Internet Marketing: TESTImoNIAl:
» We developed landing pages and various
PPc campaigns
» We wrote ads and submitted them to
online classified listings and directories on a
“ Before we met WSI we never used any
online marketing to attract new clients.
Our advertising was focused on specific
regular basis motor related newspapers and maga-
» content marketing articles delivered by zines. WSI audited our website and re-
WsI help drive “long tail” traffic while we start coded it to be search engine friendly. We
with focused link building phrases in the started a Google Paid search campaign
anchor text. and achieved immediate results. We
now get over 1,300,000 impressions on
Google per month and our conversion
“
rate for enquiries averages 12%.
WsI consultant:
Francois muscat JoHn sToReY
Gauteng, south africa easy cars Rentals

3

legal Documentation
CHAllenGeS And GOAlS:
Agreements Online provides downloadable
agrEEmEnTs legal documentation (contracts, legal

onlinE agreements policies) to an online market. The
company is owned by a lawyer that wanted
search engine to know how she could go online with her
optimization business. WSi suggested that she start up a
www.agreementsonline.co.za
venture that sells agreements and all kinds of
legal documentation to an online market.

THe SOluTiOn:
WSi created a Voloper OBS website, provided
a new design and all the web copywriting.
We optimized the entire website for all
their services and ran successful PPC SeO
campaigns. We created an eCommerce shop
and provided focused link building through
directory submission, blog posting and
content marketing with website articles.

ReSulTS:
agreements online is currently ranked at
number one on Google south africa for
the keywords “legal agreements”. They are
making in the region of $3,000 - $6,000 on TESTImoNIAl:
a monthly basis because of their online
presence. I cannot believe the return on invest-
ment I have received from WSI. I could
WsI measured the results using Google never have imagined the business that
analytics and measured the number of was available to me online. As a lawyer,
visitors finding the website through over you tend to think one dimensionally;
4,000 different keyword phrases and WsI however, WSI and their team have
conducts monthly reviews with the client to shown that additional money can be
discuss the results. made without spending long hours in
the courtroom.
WsI consultant:
Francois muscat KeRRY JacK
Gauteng, south africa agreements online

5

shark cage Diving
shark Photos before WsI became involved, apex Predators Results are measured with Google analytics.
was unable to measure the feedback they We also use advanced Web Ranking (aWR) to
aPEx measure the performance of the keywords
were getting from their website. They were
PrEdaTors unable to tell what people were doing when we track.
Web analytics they reached the website. They were not
sure of where most of their Web traffic was
http://www.apexpredators.com
coming from (geographic location). apex
Predators did not know how many people
were using their website or which sources
they were coming from (search engine, direct
referrals, external links, etc.)

THe SOluTiOn:
apex predators’ website receives a lot
of traffic from an overseas client base so
the web analytics information that WsI
provided was able to help their business get
an improved scope on their e-commerce
ventures. Prior to WsI’s contribution, they
were struggling to find an effective way of TESTImoNIAl:
marketing their shark cage diving trips and
shark photos online. We implemented a
secure online form that showed where the
majority of leads were coming from. We
“ Prior to WSI’s involvement with Apex
Predators, we were unaware of the
opportunity that was available on the
implemented Google analytics. Internet for our industry. We had a fancy
website but we did not know about the
apex Predators is now able to plan well marketing opportunities that the Inter-
because they can tell the exact number of net presents. WSI’s steps have enabled
people that booked a shark cage diving us to build lasting relationships with
trip from the website, how many people clients from all corners of the globe. Our
are ordering their shark photos online, and online forms have made it easy for us
how many people are subscribing to their to plan our trips accordingly and also
newsletter – a good indication of content
interest.
to make sure we have sufficient stock
of the in-demand photos that we sell
“
online.
WsI consultant:
Francois muscat MonIqUe
Gauteng, south africa apex Predators

7

Dental
Most dentists face the same problems when In the first week, Dr. cerny received 9 online
bookings. at the end of the first month,
dr. alEksandra marketing their businesses and Dr. cerny was
no different. Dentists rely on word of mouth bookings were made directly from the
CErny website, all of which came from search
referrals and Dr. cerny’s business relied 00%
Internet Marketing on word of mouth. Dr. cerny’s husband engine traffic. on average, a new client
recommended WsI to her, as we had just has three appointments and the average
www.DRCerny.co.za revenue value is $300. at 6 months old, the
completed his company’s website.
website generated 50 new clients with an
WsI evaluated Dr. cerny’s current website average of 450 appointments. The value
and found it to be a “frame based” website, of 6 months’ revenue from the website is
which did not feature on the search engines. $45,000. The website cost over the 6 month
In fact, the website was invisible to Google period was $,00, resulting in a return on
due to its technical structure. investment of 3,750%!

THe SOluTiOn:
WsI created a website with separate Web
pages for each of the dental services that
Dr. cerny provides. each of these pages
was optimized using information that
we identified from our keyword research.
from the start, WsI implemented a Google TESTImoNIAl:
pay-per-click campaign in order to achieve

“
immediate results. We submitted the website Before WSI, we had a website but had
to various Internet directories and wrote and not received any queries in the 2 years
submitted ads to a number of busy Internet since creating it. WSI showed us ex-
classifieds websites. WsI then started a link ample reports of some of their customer
building campaign and created specific blog successes and convinced us to build a
links that rapidly increased the site’s search new website that was search engine
engine positions for Dr. cerny’s services. friendly. WSI were so confident that
they would generate interested traffic
WsI also provided Web analytics and from to our website and provided us with a
our interpretation we created a number of monthly Internet marketing solution
specific landing pages that further increased that included the cost of the website
website traffic. our efforts resulted in build. This made it attractive to us as we“
obtaining the first 8 of positions in Google would get an entire solution right from
WsI consultant: for Dr. cerny’s dental practice. the beginning.
Francois muscat DR. aleKsanDRa ceRnY
Gauteng, south africa lonehill Dental clinic

9

full service florist
Flower Spot is a one-stop shop for fresh cut
FlowEr sPoT flowers and all flower accessories. The store
has grown from a local flower shop to a
search engine destination store carrying everything from
optimization
party décor to scrap booking to giftware.
www.flowerspot.co.za Prior to WSi coming onboard, Flower Spot
had a good website but it wasn’t rendering
much business since it was nearly impossible
to find it on major search engines. The site
was not optimized.

THe SOluTiOn:
We did extensive SeO work including link
building with blogging and copywriting.
WSi’s internet marketing services included:
search engine optimization, web copywriting,
content marketing with website articles and
paid search advertising with Google.

ReSulTS:
We began optimizing the flower spot
website years ago. The consistent amount
of articles that are added to the flower
spot website on a monthly basis has driven TESTImoNIAl:
traffic exponentially. The link building has
contributed to flower spot’s excellent search Flower Spot had just completed the
engine ranking. development of its 2nd ecommerce
website with local developers. We have
We use Google analytics and advanced Web a great website but no online exposure.
Ranking (aWR) reports to monitor flower My local developers introduced me to
spot’s website performance. WSI. Within 6 months we started to re-
ceive a steady stream of leads and now
we get over 1,200 queries a month that
are generated through search engine
WsI consultant: marketing.
Francois muscat DennIs DUaRTe
Gauteng, south africa flower spot

RDb consulting
Prior to retaining the services of WsI, RDb WsI began optimizing the RDb consulting
website in october 008. They are now
inFormaTion consulting relied on cold calling to introduce
their company services to corporate south ranking at number one on Google south
TEChnology africa for “Database outsourcing” which is
africa. They did not think that their website
search engine would produce leads for them as they are their main service. since february 009, they
optimization so specialized in providing oracle, sql and have acquired 3 new clients with an annual
www.rdbconsulting.com project value of $400,000 – many are notable
sybase support services. after reviewing
the existing website we found it wasn’t blue chip organizations.
optimized. We recommended creating for
them a new website and a new, professional WsI provides monthly analytic reports and
web presence that would differentiate reviews focusing on business goals and
them from their competition. We created monthly reviews are held with the client.
a resource website that would support
their credibility, generate leads and boost
recruitment opportunities.

THe SOluTiOn:
We created a Voloper obs website, provided
a new design and all the web copywriting.
We optimized the entire website for all their
services and provided focused link building TESTImoNIAl:
through directory submission, blog posting

“
and article marketing. I called WSI the other day and told them
that my website costs me nothing! The
Internet marketing services provided: amount of business that we have re-
» search engine optimization ceived over the past 6 weeks is amazing
» Web copywriting and if we never get another lead I will be
» content marketing with website articles more than happy. WSI and their team
» Paid search advertising with Google have become my salesmen. The results
we have achieved are truly amazing. I
recommend everyone that I know to use
WSI’s services. I would also like to add
that WSI has done amazing work for
my wife’s dental practice. Her website
“
generates over 20 new leads per month.
WsI consultant:
Francois muscat JaRo ceRnY
Gauteng, south africa MD RDb consulting

3

Immigration consultancy
Trans-Global Migration provides a simple
Trans-gloBal 3-step process for South Africans wanting to

migraTion immigrate to Australia, new Zealand, uSA,
Canada and the uK. Before contacting WSi,
Paid search Marketing Trans-Global Migration was spending a large
portion of their marketing budget on offline
www.tgmigration.com
print advertising – newspapers, magazines
etc. They experienced difficulties with offline
advertising because they couldn’t tell where
most of their client leads were coming from.

THe SOluTiOn:
WSi rebuilt their website and began an
aggressive Pay-Per-Click campaign to
generate queries and conversions. By using
internet Marketing we made sure our PPC
campaigns clicked through to relevant,
accessible landing pages. We wrote ads and
submitted them to classifieds websites on
a regular basis. WSi also developed content
marketing articles that drive “long tail” traffic
while we start with focused link building.

ReSulTS:
We managed to decrease their marketing
budget from $3,000 to $500. Trans-Global TESTImoNIAl:
Migration has a conversion rate of .8%.
Results are measured daily with Google
analytics and presented in monthly review I did not know about Internet Marketing
meetings. before I met with WSI. WSI has really
helped my business generate a lot of
leads and decreased our spending on
traditional media advertising, tenfold.

WsI consultant:
Francois muscat JoHn GaMbaRana
Gauteng, south africa TG Migration

5

Internet Video
Production firm Corp Shorts was unable to generate leads Results include:
via the internet due, in part, to its flash-based » Increasing visitors to corp shorts’ Web site
CorP shorTs Web site and lack of relevant content. less by 500%
than ten inbound sites linked to the Corp » being listed on the st three pages of
Internet Marketing
Shorts Web site, and it did not rank in search search engine results for more than 0
www.corpshorts.com engine results. The firm needed an internet targeted keywords
marketing strategy to drive large amounts of » over ,00 keyword phrases are converted
traffic to its site. to Web site visits
» More than 40 different sources deliver
traffic to the Web site
THe SOluTiOn:
» Videos are viewed by several thousand
WSi implemented a comprehensive, multi- visitors on YouTube
phase internet marketing solution that » over 4000 followers/friends/connections
included: on Twitter, facebook, linkedIn, and Plaxo
» Adding keyword-rich content to every page significant time.
of the Web site
» implementing social bookmarking and link
building strategies
» Pay per click (PPC) advertising
» Building a social networking presence on
YouTube, Twitter, linkedin, Facebook, and
other networking sites
» developing email marketing campaigns
» Creating and disseminating keyword-rich
press releases

A key partner in our complete internet
marketing solution was novo, inc., a
copywriting firm specializing in search
engine optimization (SeO), to write articles
on a monthly basis. These keyword-rich
articles helped Corp Shorts significantly
increase its online exposure by ranking on
the first page of Google and other search
engines for several targeted keywords.

WsI consultant: The impact of our Internet marketing
Gregg Towsley solution after the first year is extensive.
california, Usa

7

eco-newsletter Publication smartbeGreen needed exposure, qualified The impact of our Internet marketing
visitors to their website, and new subscribers solution after the first six months is
smarT2BEgrEEn to ensure success for their Internet business. staggering, results include:
also, smartbeGreen.com did not rank in » Increased visitors to smartbeGreen
social Media website by 900%
search engine results for their top target
keywords. » listed on the st three pages of search
www.Smart2BeGreen.com
engine results for more than 780 targeted
keywords
THe SOluTiOn: » st page listing in Google search results for
Tools Used: Google, Twitter, YouTube, top 0 keywords
facebook, linkedIn
» over 00 keyword phrases are converted
WsI implemented a comprehensive, multi- to Web site visits
phase Internet marketing campaign for » More than 450 different sources deliver
smartbeGreen that included: traffic to the website
» adding keyword-rich content to every page » over 4000 followers/friends/connections
of their website on Twitter, facebook, linkedIn, and Plaxo
» Implementing social bookmarking and link » Videos are viewed by several thousand
building strategies visitors on YouTube
» building a social networking presence on
Twitter, YouTube, facebook, and linkedIn
» automating updates for new content
distribution
» link building campaign for inbound links
from other websites

TESTImoNIAl:

“ WSI’s keyword research, competitive
analysis, search engine optimization,
and social media marketing helped our
“
website rocket in the ranks of the search
engines. Our business has grown as a
direct result of WSI’s solutions.

WsI consultant:
Gregg Towsley bIll GUeRInGeR
california, Usa President and ceo of smartbeGreen.com

9

consists of ongoing keywords research,
Transportation
CHAllenGeS And GOAlS: online competitive analysis, advanced
i-segway was looking to increase the
sEgway Web and search engine optimization, and
awareness of segway Personal Transporters traffic generation strategies from search
PErsonal (PT) in the region as well as generating engines, mainly Google, Yahoo and Msn.
TransPorTEr more leads online. The objectives were to We have also integrated leading analytical
Web Design, Development,
establish an online presence in the region for technologies on the website to track
and search engine
optimization segway PT in order to improve the client’s site performance and identify areas of
www.i-Segway.com brand and increase awareness. also, it was enhancements on a regular basis.
very important for this client to get qualified
leads from their website in order to cover
ReSulTS:
the website expenses and to generate more
profits to the business. In the first months post launch, the
website received more than 3,000 visits and
the client is getting new leads every day. The
THe SOluTiOn: client is extremely happy with the website
WsI prepared 6 concept drafts for this client and was amazed with the magnificent
using our in-house design expertise and results in terms of traffic and leads that are
the client selected two designs, which were generated on a daily basis via the website.
further enhanced and improved to help the The client’s business is now very profitable
client make a final selection. The final design and the website was one of the main factors
got excellent feedback from the client and for their success.
the site visitors. WsI also conducted some
usability testing to make sure the website
TESTImoNIAl:
was easy to navigate by users.

furthermore, WsI used special images
representing various countries from
the client’s target region to relate to
“ When we first looked at expanding and
enhancing our Web presence, we set a
Web generated sales goal of four units.
Little did we know that we would not
only meet that but would rapidly exceed
the audience and improve overall site
it. In fact, in the eight months since
conversion. as far as technology features
WSI team designed and implemented
go, the site includes a content management
our website, we have seen our Web
system, online forms, document traffic increase dramatically and,
management system and a photo gallery. more importantly, our Web-generated
WsI also assisted the client locally to do some sales leads increase almost ten-fold.
developmental adjustments to page layout, ... I can easily say that WSI has been
css, site footer and navigation menus. instrumental in our sales growth this “
year and I believe the same will be said
in the years to come.
WsI consultant: In addition, we have implemented a
Husam Jandal comprehensive search engine optimization sTeVen a. bRoWn-cesTeRo
Dubai, Uae program for segway PT in the region, which ceo, i-segway

3

TESTImoNIAl:

“
The Harford County Cultural Arts Board
is very pleased with the website that
WSI created for us, and it was a well
placed investment....The best part of this
project for me has been working with
WSI. You’ve made every aspect of this
huge project simple and a lot of fun!
“
Huge kudos to you!

TonYa WooDY
Hccab coordinator

3

association
CHAllenGeS And GOAlS: needed the ability to adding events to the
arts calendar.
The Harford county cultural arts board was
harFord
looking to:
CounTy » Improve customer service by providing
lastly, WsI included an opt-in email marketer
CulTural arTs online grant application submissions
to replace a rather basic one the client was
already using. They hope to eventually add
Board » Increase their exposure within the greater
business edge and seo discussion forums in each discipline within
Harford county arts community in order to
www.culturalartsboard.org the arts, and perhaps some news feeds
make grants available to a greater number of
related to the arts nationwide.
artists / organizations
and the client is getting new leads every
» become THe resource for arts related
day. The client is extremely happy with
events in the area
the website and was amazed with the
» Develop an online community for the
magnificent results in terms of traffic and
artists in the area
leads that are generated on a daily basis via
» Provide greater exposure for some of the
the website. The client’s business is now very
smaller or lesser known arts events and
profitable and the website was one of the
groups in the county
main factors for their success.
» be able to update their own website at will
(which they could not do before)
» Utilize the talents of local artists to create ReSulTS:
the design for the website In the last 30 days, the Hccab website has
logged over 580 site visits, with 57% of those
THe SOluTiOn: being return visitors who utilize the site
regularly:
WsI addressed the client’s needs by
» 5% of site visitors found the site through
proposing a WsI business edge website that
search engines
could be placed on the client’s domain and
» The site ranks # in Google for “Harford
could be optimized for the search engines.
county arts” (out of 4,000 results), “Harford
WsI business edge was the chosen platform
county artists,” and “Harford county Grants
because of its ease of use for the client and
for the arts,” “Harford county arts calendar”
end user, as well as the wide selection of
and “Harford county arts events”-- all goals
modules and features that are included
identified prior to the start of the project.
within this WsI branded solution.
» The site even ranks higher than the Harford
county Government website (parent
The Web solution required customized forms
organization) for all of these key phrases!
for the grant applications and an interactive
» The site has over 00 registered users,
events calendar with a customized add event
with more than 30 arts groups regularly
module. It also required site registration that
contributing events to the arts calendar.
WsI consultant: would allow only registered members to
Jeff Harrison have access to certain pages, including the
Maryland, Usa interactive grant applications. The site also

33

automotive
Front Range Honda had been implementing
FronT rangE a pay per click (PPC) campaign with Google

honda and Yahoo! in house, spending $2,500
per month and not tracking any results.
search engine optimization The goal was to dramatically increase the
Pay Per click client’s internet exposure, branding and click
www.FrontRangeHonda.com
through rate for less money.

THe SOluTiOn:
We knew we could get them as many clicks
as they were currently receiving for $1,000
less, as approximately 50% of their ads were
not being seen. We planned to accomplish
this goal with some optimization efforts and
by reducing the client’s bids.

ReSulTS:
Within the first 30 days, WsI accomplished
what we said we would with regards to the
pay per click campaigns. next, WsI advised
the client to apply the money they saved
toward a 0 term/0 page search engine
optimization and link building campaign.
The client’s website traffic increased 80% in TESTImoNIAl:
6 months.
I would highly recommend WSI as a
WsI is currently maintaining a Google search engine marketing provider. WSI
adWords campaign and the 0 term seo is a professional organization with top
and link building campaign for the client. notch customer service. They are always
This account led WsI to later close the al available to answer my questions. We
serra auto Dealership made up of 4 separate have been more than satisfied with WSI
businesses and websites. and their performance and support.
They have more than exceeded our
expectations within a very short period
WsI consultant: of time.
Jerry Kane DIana WeaVeR
colorado, Usa front Range Honda

35

using keyword research, they were able to
Real estate
CHAllenGeS And GOAlS: make all the website copy more optimized
sage Realty was using a generic realtor’s for search engines.
sagE site for website design and hosting--one of
the Web companies that provides websites
rEalTy llC ReSulTS:
for thousands of realtors. The site could not
be correctly optimized. It had non-friendly In the worst economic conditions for the real
search engine
URls, no access to the root so search engine estate industry, my client has told me that
optimization
www.findahomeinpa.com sitemaps and robot files could not be added. this month she had to turn away business
fTP access at the page level was also not because she is so busy. The bulk of her
allowed and code could not be added at business is now coming from her website
the page level. The traffic reports did not versus referrals from past buyers and friends.
record data for stretches of time and the data
recorded was not believable. In 4 months, this is almost $5 million in real
estate sales for my client. In addition to
Many of the pages were canned and had reviewing the traffic and ranking reports, my
duplicate content. The site was not well client has measured the results in terms of
designed. It permitted strict template the business the website has brought her.
designs and only had the ability for one
layer of navigation. The site was confusing
to navigate because it had no sub pages TESTImoNIAl:
or drop down menus and any additional
WSI provides the benefits of a small,

“
pages were floaters. The site pages had
highly personal service provider with
minimal marketing calls to action. The site’s
the technology and know-how of an
performance was poor. It was down for
international Web solution company.
lengthy periods (more than 4 hours) of time
We had the following results this year
and the hosting support was terrible. The
so far from the new website: 3 new
Multiple listing service (Mls) also did not clients in March, 2 bought a total of
work and tended to have old data more $1,975,000 value homes and one is still
often than not. looking with me in the $400,000 range;
2 new clients in April, bought $558,200
THe SOluTiOn: value homes; 1 new client in May,
under agreement to buy a $315,000
WsI used a local graphic design strategic value home; 1 new client in June who
partner who worked with the client for a few decided to rent but will buy in the next
months on the concept draft. We created 9 month with me in the $500,000 range
a new site map which transferred the data range; 1 new client in July looking in
from the old site to the new site. We added the $400,000 range and a new client in
“
WsI consultant: the marketing and seo strategy to the August seeking a $700,000 home ...
Nancy Vinkler sitemap. We trained the client and her staff lInDa WalTeRs
Pennsylvania,Usa on how to maintain the site themselves and sage Realty llc

37

TESTImoNIAl:

“
Wow, the SEO work is really kicking
in this month. We received four leads
in two days from our website for PDS
hosting. We usually receive 2-3 per
MONTH. Nice work! We had a ton of call
activity this week from people saying
“I found you on the web”. That’s all
your hard work paying off. Thanks for
“
everything!
JosH boPP
President focusIT, Inc.

38

Information Technology
CHAllenGeS And GOAlS: We implemented a goal conversion metric to
determine which keywords brought the best
Prior to their engagement with WsI focusIT, traffic. by eliminating the high impression,
FoCusiT, inC. Inc was struggling to generate leads for low performing keywords we were able
their services. They were using an outside to increase the budget on the higher
search engine optimization sales person who would contact mortgage performing keywords.
and Paid search Marketing companies and try to setup a demo. since
the focusIT solution was best suited for after optimizing the PPc campaign we then
www.focusitinc.com new implementations, often times they built a landing page specifically for the PPc
would miss these early opportunities due customers. The page was designed with
to low exposure on the Web. additionally, conversion in mind. lastly, we developed
their GoToMeeting demos would take an entirely new website on the efusion
about hours – valuable time that was lost platform. The website was much cleaner,
because their sales person was wrongly easy to navigate and communicated much
targeting a client who was not a good fit more information. We implemented a 30
for their product line. focusIT was missing redirect strategy and careful page naming in
opportunities and spending too much time the migration. To date we have seen no drop
chasing bad leads. off from prior rankings. We also integrated
all the forms on their site with their existing
THe SOluTiOn: salesforce database to ensure lead and
support capture.
To meet the client’s objective we started with
a 0 keyword seo optimization package.
We used some of the data from their current ReSulTS:
Google adWords campaign to develop a from these efforts the client gained a 00%
successful keyword set. We wrote quality increase in the amount of traffic generated
content and began implementation of the from the website. In addition they were
content pages with a complete metatag receiving an average of 3.8 leads a week
revamp of the existing site. from the website, while prior to this they
were generating about -3 per month
In doing the seo keyword research we through all their efforts. This metric was
noticed the cTR (clickthrough rate) on their generated through salesforce captures and
Google adWords campaign was below %. WsI Voice Marketer. In fact, because of the
They were getting lots of impressions, but client’s exposure on the search engines for
very few clicks. Their positioning was good, keywords related to calyx Point, the calyx
but their pay per click cost was high and they software company decided to offer an
weren’t generating quality leads. exclusive agreement with focusIT, Inc. for
hosting of their calyx Point Data server, now
at this point we took over management of called Pointcentral. To measure the results,
the PPc campaign. We started by removing WsI used many metrics such as percentage
their campaigns from the content network. of traffic from search, keyword popularity,
Then we consolidated the campaigns and clickthrough rate, and goal conversions to
WsI consultant: reviewed all keyword sets. We removed measure success.
Scott Robbins those keywords that were generating high
arizona, Usa impression rates, but very low click volumes.

39

Italian Restaurant
Seraphini wanted to develop a website to Within 3 weeks of launching the site, it had
sEraPhini promote their new restaurant, which opened over ,300 visits and ,8 unique visitors,
in September 2008. WSi benchmarked the which helped generate over 30 reservations
business edge and client’s main competitors, and based on per day! The client is very happy with the
Internet Marketing
this information, we worked on the graphic new website and the compliments they
www.Seraphini.com.br design and Web development to ensure the receive. They are also very impressed with
client’s restaurant stood out. WsI’s work and the way WsI handled the
project in order to launch it within 0 days.
The main objective was to promote the
restaurant. WSi developed a website The website now averages 900 visits per
that reflected the sophistication of their month (78% of new visitors and 700 unique
restaurant and their dishes and to show their visitors). 50% of their visitors come from
visitors comments made by experts on the referring websites (30%), search engines
imprensa (press) page. (0%) and our e-mail marketing
campaigns (0%).

THe SOluTiOn:
Due to the profile of seraphini´s customers,
For this client, WSi chose the WSi Business it is much more effective to work with
edge solution because of its flexibility, ease restaurants reviews on specialized gourmet
of use and familiarity with the platform. Since sites, magazines, newspapers and their
it was a very simple project, the website is online versions. We chose the websites and
composed of content pages, a media gallery blogs that their customers usually visit and
and map modules, which are included in the that are very popular on Google and Yahoo,
technology. so seraphini would benefit indirectly from
their well ranked results on these search
We worked their client base by running email engines.
marketing campaigns. With that we were
able to identify different groups of interest
and target them with specific messages in
order to increase conversion rates.

Since clients in Brazil don’t choose fine
restaurants based on search engines results,
we decided to focus on building incoming
links. We advised the client to work with their
WsI consultant: PR agency in order to increase the number
Waldemar Antonaccio of reviews and news articles related to the
Rubens Kim restaurant in the print media (such as local
sao Paulo, brazil magazines) and their online counterparts.

4

landscaping
The objective was to design a site with since June 008, the website is receiving
a unique pond liner calculator – one 3,000 visitors per month with a sales
Pond linErs that would take the length, breadth and conversion rate of 3-4%. WsI’s reports show
depth pond measurements given by the an average site visit time of 4. minutes
conversion
customer and calculate the exact pond liner and 4 page views per customer, as well as a
www.pondlinersonline.co.uk dimensions required and the cost of each visitor bounce rate of % (improved from
type of pond liner for that dimension. The 7% in June). since June, the client has
customer would then select a pond liner/s received more than £5,000 worth of orders
and go through a secure checkout process. A averaging at £500 per day. They were thrilled
further objective is to ensure that the site is when WsI completed and launched the
informative and a useful resource to anyone website, particularly because they received
wanting to plan and construct a pond. WSi their first orders the day the site went live on
wanted to use the internet as the sole means the Web, and have continued to do so since.
of marketing the product.

THe SOluTiOn:
WSi chose a customized solution due to the
database requirements of the pond liner
size calculator. Working with the developers
on the functionality of the pond liner size
calculator was a challenge but the final
result is a unique, user-friendly pond liner
size calculator. in the development process,
the difficulty was rounding up the metre
squared dimensions. The pond liners are
supplied via the manufacturers in fixed
measurements with the “on the-role” PVC
pond liner dimensions differing from that
of the rubber pond liners. So the calculator
had to work in both imperial and metric
TESTImoNIAl:
measurements, rounding up to the closest
0.5m in one dimension and closest 1m in
I am very pleased with the results of
another for PVC, and to the closest 0.5m in my WSI solution. I was not expecting
both dimensions for the rubber liners. The to receive so many sales in the first
pond liner dimensions have to be absolutely two months of the site going live!
WsI consultant: accurate to avoid wastage or the liner not
MIKe leasK
Brian Holroyd fitting into the hole exactly. Precision was key
Pond liners
bedfordshire, england, UK in this project.

43

oil and Gas
Prior to working with WSi, Alpha Oilfield alpha oilfield supply has had to move into a
alPha oilFiEld Supply only had a very basic website. it was larger building, and is already beginning to
a work in progress with not a lot of pages outgrow where they are now. We bring the
search engine optimization completed, nor much content on any of traffic to their website, convert the traffic into
Pay Per click
the pages. Most of the pages said “under prospects. They convert the prospects into
www.alphaoilfieldsupply.com Construction” The original website had been
. customers.
live for a couple of years, and didn’t provide
them with any leads. They were very pleased with the results.
They had started a website without much
WSi’s objectives were to provide Alpha information on it. With the exposure that
Oilfield Supply with a professional looking we brought to them via the search engines,
website that would give a true representation they are now getting leads through their
to the types of products and services that website from all over the world. last year,
they provided. We also wanted to provide alpha oilfield supply picked up a client
them with an internet Marketing System who found them by searching for one of the
(iMS) that would offer them with maximum products they sold. In early february of 007,
exposure on the internet, since they sell their John Johnson called WsI to let us know that
products worldwide. WSi wanted to make they billed out $00,000.00 to that client in
sure, if someone was doing a search on the January.
internet that they would be able to find
Alpha Oilfield Supply, no matter what country Within the first years of implementing an
they were doing the searching in. Internet marketing strategy with WsI, the
client’s sales have doubled every year. In fact,
they’ve had to increase their staff, as well as
THe SOluTiOn:
move to a larger facility. They have almost
WSi created an entirely new website for more work than they can handle at times,
Alpha Oilfield Supply utilizing the MicroSite which is a good problem to have.
platform. in addition, we supplied them
with essential SeO for their website, as well
as started doing pay-per-click marketing, as
soon as the site went live.

WsI consultant:
michael Richards
Ellen Richards
Missouri, Usa

45

CHAllenGeS And GOAlS: » A monthly review in which we evaluate
Health Wellness performance and continue to improve
Custom Fitness Concepts was struggling
overall lead generation per $ spent on both
CusTom FiTnEss with a site that had been built by one of their
our services and PPC
ConCEPTs clients who could not keep up with frequent
requirements for change. This provider
search engine optimization could not offer any input or suggestions ReSulTS:
on how to make the most from their Web overall traffic has increased by 64% to nearly
www.customfitnessconcepts.com
presence. They also were spending in excess 4,000 visitors/month
of $2,000/month on PPC advertising, which » Trial and actual class enrollments are
was their main source of new business, but up 63%
at a high price for their size. They were using » Personal training enrollments are up 5%
1st generation graphics for the branding that » PPc spending has dropped from over
did not suit the image the owner wanted $,000/month to under $500/month
to portray as a professional and successful » WsI measured the results primarily with
company. Google analytics

THe SOluTiOn:
WSi created a corporate identity package
and we worked closely with the client to
come up with the new logo and design
concept. We then used our in-house
resources to create a WSi Business edge
skin and implemented the new site, porting
over existing contact and building custom
features such as their location finder, and
personal trainer directory.

As for internet marketing, WSi implemented
an SeO program that involved:
» Keyword research and forensics
» Optimization of the existing content for
proper use of meta tags, titles, H1s and other
best practices
» used an authorized WSi supplier to perform
50 directory submission
» Added 20 pages of new content focused on
WsI consultant: fitness boot camp keywords
Gary levine » A complete overhaul of the PPC ad
Virginia, Usa campaigns, bid strategies and landing pages

47

WSI wisdom book

Recomendados

Recomendados

Mais conteúdo relacionado

Semelhante a WSI wisdom book

Semelhante a WSI wisdom book (20)

Mais de WSI Egypt

Mais de WSI Egypt (14)

Último

Último (20)

WSI wisdom book