WSI Digital Summit 2016 - Marketing em transformação no mundo digital, por Dan Monaghan

• Founded in 1995
• Celebrating 20+ successful years in the business
• World’s largest digital agency network
• Operating in 80 countries
Who is WSI

Award Winning Work
©2016 WSI. All rights reserved.

Our Corporate Partners

The world has changed during the
last 20 years…

Almost 4000 Marketing Technology Solutions…

WSI Model
Digital Guide…a “Digital Sherpa”

Your Digital Guide Book
• Digital Minds – by WSI’s Digital Consultants
• International best seller
• 4 languages
• Amazon leader

This is not just for high tech companies
“75% of the digital
economy is delivered by
traditional companies in
traditional industries”

A Few Ideas….

Begin with Strategy
Business leaders often choose
Tactics before Strategy

Ready, Fire, Aim
The digital
equivalent to this
in the offline world

Or this…

"All men can see these
tactics whereby I
conquer, but what
none can see is the
strategy out of which
victory is evolved."
Sun Tzu – The Art of War

What do you know about your
competition?

Examine your Competitor’s Strategy
• Competitor’s site traffic
– SEO
– PPC
– Social
– Time on site
– Bounce rate
• Visitor interests & demographics
• Advertising spend
• Which ads are performing best

Capitalize on latest trends

Opportunity in Mobile

Mobile
Required - Responsive or Adaptive site

• Required - Responsive or Adaptive site
• User Interaction Analysis (UIA)
– Not just same navigation on different devices
Mobile

• Mobile driving SEO ranking
Mobile

Mobile
Accelerated Mobile Pages
https://testmysite.thinkwithgoogle.com

• Native Apps
Mobile

• Have you claimed your properties?
– Consistency of content – critical for SEO
• Twitter
• Google+
• Pinterest
• LinkedIn
• Facebook
• YouTube
• Instagram
Social

– Google My Business is just the beginning
Social
My Business Bing Places Apple Maps Facebook Local Directories GPS

• Reputation Management
– Harnessing your happy customers
– 1 Star on Yelp = 9% increase in revenue (Harvard)
Social

• Reputation Management
– Harnessing your happy customers
– 1 Star on Yelp = 9% increase in revenue (Harvard)
• Social Selling
– Lead generation shift
Social

How do we drive traffic?

Search Engine Optimization

AdaptiveSEO™ Methodology

WHAT DO WE KNOW ABOUT OUR PROSPECTS?

Facebook knows more than we can see!

Facebook Lookalike Engine

Geo-Tagging

The Power of 2 Pixels!

The Marketer’s Secret Weapon

Google Remarketing

• INSERT REMARKETING IMAGE

Facebook Retargeting

• Increases campaign cost by 15-20%
• Increases performance by 50%
• Powerful branding impact is the bonus
The Power of 2 Pixels!

You’ve paid for the traffic…
Are you squeezing the lemon?

Marketing Automation
100 VISITORS
5% LEADS/
SALES

95% DROUPOUT
100 VISITORS
5% LEADS/
SALES

ANOTHER
5%
LEADS/
SALES
95% DROUPOUT
100 VISITORS
5% LEADS/
SALES
MARKETING
AUTOMATION
“What is the value of your list?”

Testing
• Landing Page Optimization
• Digital Alchemy
– Traffic costs don’t change, but results do!
• Multivariate analysis
DIGITAL
ALCHEMY

Landing Page Optimization

PAGE A:

PAGE B:

WHICH PAGE PEFORMED THE BEST?
A B

PAGE B GENERATED:
24% MORE SALES
47% INCREASE IN REVENUE PER VISITOR
A B

A B
WHICH PAGE PEFORMED THE BEST?

A B
PAGE A GENERATED:
40% INCREASE IN SALES
41% INCREASE IN REVENUE PER SALE

“ORDER TODAY”

MARKETERS ALWAYS MEASURE!

Yet the Internet is
still in its infancy…
the real opportunity
is ahead

The Internet is Still in its Infancy
“The Internet will
grow more in the
next 5 years than
it has in the last 25
years combined!”
-Ray Kurzweil

Who is Ray…
• 5 Best selling books
• Thirty-year track record of accurate
predictions. Called "the restless genius" by
The Wall Street Journal
• Called "the ultimate thinking machine" by
Forbes magazine,
• Called the "rightful heir to Thomas Edison."
by Inc magazine
• Heads Google’s X-Labs

“100,000 Kilos
today…32nd
square”

461 billion metric tons –
a mountain of opportunity

Q&A

Thank You
twitter: @danjmonaghan
email: dmonaghan@wsiworld.com

WSI Digital Summit 2016 - Marketing em transformação no mundo digital, por Dan Monaghan

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WSI Digital Summit 2016 - Marketing em transformação no mundo digital, por Dan Monaghan