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Capitol Broadcasting Company - Boost Your Business - October 2011

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Integrating Social Media into Your Marketing Plan

NegóciosTecnologia
1 de 36
 
Share on! ,[object Object],[object Object],[object Object],[object Object]
The Good News ,[object Object],[object Object],[object Object]
Why do we (still) need marketing? ,[object Object],[object Object],[object Object],[object Object]
Social Media Cheat Sheet ,[object Object],[object Object],[object Object]
Traditional & New Media ,[object Object],[object Object]
Evolution of Marketing Communications At some point, these all lead to or become “social” media Social media Online marketing/digital media ,[object Object],[object Object],[object Object],[object Object],Direct marketing ,[object Object],[object Object],[object Object],[object Object],Early media Word-of-mouth
Social ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook & Twitter ,[object Object],[object Object]
 
 
Location-Based + Reviews + Group Buying ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What does your brand have to say? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Can’t I just do social? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Integration ,[object Object],[object Object],[object Object]
TV + Radio + Display ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
Example: #NCBBQvsPerry ,[object Object],[object Object],[object Object],[object Object]
Events: The original “social” activity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Focusing on your core business ,[object Object],[object Object]
 
WRAL TV/WRAL.com/OBX ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Cute Buttons: Here Comes the Bride… ,[object Object],[object Object],[object Object],[object Object]
Cree.com: Selling with “ Edu tainment” ,[object Object]
 
Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Frequency Twitter Facebook Blog Email Marketing Website
Just How Quick is “Quick Response”? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Space for Rent ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Interactions = Opportunities ,[object Object],[object Object],[object Object]
Share on! ,[object Object],[object Object],[object Object],[object Object]

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Capitol Broadcasting Company - Boost Your Business - October 2011

Notas do Editor

  1. http://articles.businessinsider.com/2011-03-31/tech/30049251_1_twitter-accounts-active-twitter-user-simple-answer
  2. http:// www.facebook.com/press/info.php?statistics
  3. http://newsoverwireless.blogspot.com/2011/10/nielsen-40-of-tablet-and-smartphone.html
  4. http://edgerankchecker.com/blog/2011/09/does-using-a-third-party-api-decrease-your-engagement-per-post/
  5. http://sxcmarketing.com/