2. BACKGROUND
For the past seven years, the ImagePower®
Green Brands Survey has analyzed
consumer perceptions of green products and
corporate brands.
WPP companies Cohn & Wolfe, Landor
Associates, and Penn Schoen Berland, in
partnership with corporate environmental
strategy consultancy, Esty Environmental
Partners, conducted the research and
analysis.

3. BACKGROUND
The 2011 survey is the largest ever—with
over 9,000 people in eight countries.
This deck presents top-line findings and
global trends. However, it only begins to tell
the story—please contact us to learn more.

4. Methodology

5. METHODOLOGY
9,009 online interviews were conducted in Australia, Brazil, China,
France, Germany, India, the U.S., and U.K. from April 2 – May 3,
2011.
Interviews were conducted online among the general adult population.
In China, India, and Brazil, respondents were from tier-one cities.*
NUMBER OF INTERVIEWS
AUSTRALIA 1,100
BRAZIL 1,106
CHINA 1,102
FRANCE 1,100
GERMANY 1,100
INDIA 1,101
U.K. 1,200
* Tier-one cities are major
U.S. 1,200
metropolitan areas in a country.

6. Top-line findings and
country insights

7. KEY FINDINGS
The Green Brands
Survey answers
several important
questions…

8. KEY FINDINGS
How have consumers’ attitudes toward green brands,
products and services changed from previous years and
how do they vary by country?
What consumer challenges must companies overcome in
the green space?
Do consumer perceptions vary on how different
industries address sustainability?
What types of green products are consumers currently
buying and in which categories do consumers plan to
purchase more green products?
What brands in each country do consumers think are
green and why?

9. KEY FINDINGS (1/3)
Consumers are increasingly concerned about environmental
issues, particularly energy use
In most countries, concern about the state of the economy fell,
while concern about the state of the environment grew.
While the number of consumers who choose climate change as
the most important green issue fell, the number who cite energy
use as an issue rose.
Consumers want to buy from green companies and plan to
spend more on green products
Consistent with previous years, the majority of consumers
across all countries say it is important to buy from
environmentally-friendly companies.
In developing countries, the majority of consumers say they plan
to ―spend more‖ on green products and services.

10. KEY FINDINGS (2/3)
Packaging influences green purchasing
At least a quarter of consumers in all countries say that packaging
has the greatest impact on their likelihood to purchase green products.
Consumers rely heavily on certification marks to decide if a product
is green.
Consumers are less likely to cite hurdles to buying green
compared to last year; but price and lack of choice remain
challenges
In developed countries, more than half of consumers report that high
cost of buying green is the biggest hurdle.
More than a third of consumers in developed countries say they are
not willing to pay a green price premium.
In developing countries, consumers most frequently cite limited
selection as the biggest hurdle to buying green. In China, confusing
or untrustworthy green labeling is a barrier.

11. KEY FINDINGS (3/3)
Consumers are more likely to purchase green products in the
household, grocery, personal care, and packaged food and beverage
industries. Auto and tech are poised for green growth.
Consumers in developed countries purchase more green products in the grocery
industry compared to any other industry.
In India and Brazil, consumers are more likely to purchase green products in the
household category and in China consumers are more likely to purchase green
products in the packaged food and beverage category.
Consumers in all markets intend to buy more green products in the technology and
auto industries in the next year.
Consumers are looking for public leadership on green innovation
An overwhelming majority say the government should support more green
innovation than it does now.
Consumers in all countries except the U.S. believe it should be primarily the
government that supports green innovation (rather than the private sector).

12. AUSTRALIA
Australians concerned about climate change, and the environment in general
Australia is the only country polled that selected climate change as the largest environmental issue.
The number of consumers who say the environment is on the wrong track versus headed in the
right direction jumped from 42% in 2010 to 53% in 2011.
Demand for information but overall face fewer hurdles to buying green
77% of consumers think labels that tell where food comes from and 72% think disclosure of
ingredients and materials in products are important requirements the government could put in
place.
The number of consumers citing confusing or untrustworthy green labeling or product information,
difficulty to find, limited selection, and expense as hurdles to buying green fell from last year.
Consumers identify grocery and retail green brands
5 of the top 10 green brands are grocers or retailers.

13. BRAZIL
Strong environmental interest
More consumers in Brazil think the state of the environment is on the wrong track
than consumers in the other countries.
Consumers cite deforestation and climate change as the most important
environmental issues.
Affinity for green brands and willing to pay more for green products
74% say that ―Is environmentally conscious‖ is an important brand attribute—
more than in other countries.
77% are willing to spend more on a product because it is green.
More likely to purchase green household and personal care products
61% of Brazilians say they have purchased green household products in the past
year—more than in other countries.
7 of the top 10 green brands are personal care or household product companies.

14. CHINA
Optimistic about the state of the environment
China is the only country in which more consumers say the environment is
headed in the right direction rather than say it is on the wrong track.
Consumers are willing to pay more for green. Auto industry is poised for
green growth.
95% are willing to spend more on a product because it is green.
28% of consumers say they intend to purchase green auto products in the next
year, up from the 13% of consumers who report having purchased such products
in the past year.
See role for government in driving green innovation and ensuring product
safety
77% say it should be the government who supports green innovation rather than
the private sector.
79% think that more food and product safety testing is an important requirement
the government could put in place.

15. FRANCE
Consumers are environmentally conscious, but look for value
88% say that when they think about brands to buy it is important that a
company is environmentally friendly—more than in the other developed
countries polled.
78% say the biggest challenge to purchasing green products or services is
that they are too expensive—more than in other countries.
Tune out green advertising
France is the only country in which more consumers say there is so much
advertising about green products that consumers tune it out.
Cite the retail industry as doing the best job to protect the environment
France is the only country in which more consumer say the retail industry is
doing the best job of helping to protect the environment compared to other
industries.

16. GERMANY
Germans focused on product information
Germany is the only developed country in which consumers say green
labeling or product information is confusing is a top challenge.
Report commitment to green innovation
Germany is the only country in which a majority of consumers say the
government supports more green innovation.
72% of Germans say developed countries should focus on green innovation
rather than developing countries.
Show interest in energy issues
32% of Germans cite energy use as the most important green issue—higher
than in any other country.
30% of consumers say they intend to purchase green energy products in the
next year, up from the 21% of consumers who report having purchased such
products in the past year.

17. INDIA
Unique environmental issues and innovation oriented
India is the only country to chose air pollution as the most important green
issue (tied with deforestation)
India is the only country in which more consumers say it should be
developing countries that should focus on green innovation versus developed
countries.
Receptive to green advertising
86% of Indians report advertising helps consumers make more informed
decisions and understand the benefits of green products.
57% say that TV ads have the greatest impact on their likelihood to purchase
green products.
Consumers are interested in green auto products
28% of consumers say they intend to purchase green auto products in the
next year, up from the 16% of consumers who report having purchased such
products in the past year.

18. UNITED KINGDOM
Concern about the economy and cost of green products predominate
Britons are more concerned about the state of the economy than consumers
in other countries.
40% of Britons are not willing to spend more on a product because it is
green—more than in other countries.
They’re engaged on packaging issues
91% say companies use too much material in the packaging of products and
73% believe that requiring companies to recycle product packaging is an
important requirement the government could put in place.
Grocers and retailers vie for sustainability leadership
Grocery stores and retailers account for 6 of the top 10 green brands.

19. UNITED STATES
Consumers want to buy green, but price remains a hurdle
72% believe it is important to buy from green companies and 30% say they plan to
spend more on green products in the next year.
65% think green products cost more, but only 22% are willing to pay that premium.
Consumers are most likely to buy ―in me‖ and ―on me‖ green products. Tech is
poised to grow.
Consumers buy more green products in the grocery, household, and personal care
categories than in any other categories.
22% of consumers say they intend to purchase green tech products in the next year,
up from the 14% of consumers who report having purchased such products in the past
year.
Demand for corporate innovation
The U.S. is the only country in which consumers say the private sector should support
green innovation versus the government.

20. Global Outlook

21. GLOBAL OUTLOOK
More consumers in the U.S., France, Australia, China, and
India think the environment is on the wrong track than in
previous years. Consumers in India and Brazil are
particularly concerned.
Do you think the state of the environment in this country  2009  2010  2011
is headed in the right direction or is it on the wrong track?
Showing “Wrong track”
66 66
63
61
59 59
57
53 54 53 54
50
48 47 48 47
42 42 43
41
39
32
29
AUSTRALIA BRAZIL CHINA FRANCE GERMANY INDIA U.K. U.S.
AU BR CH DE FR IN UK US

22. GLOBAL OUTLOOK
Consumers in most countries rate energy use as the most
important green issue—other issues split by region
Which of the following do you feel is the most important  Most important  2nd most important
green issue or problem today?
AUSTRALIA BRAZIL CHINA FRANCE GERMANY INDIA U.K. U.S.
Energy use 17 4 27 19 32 6 24 23
Climate change 22 15 14 11 26 18 19 14
Chemicals, toxics, &
12 8 14 19 13 12 7 16
heavy metals
Air pollution 6 14 15 16 4 21 8 10
Deforestation 9 32 4 6 2 21 11 4
Waste management 4 8 8 8 3 9 17 10
Water issues 15 9 12 8 1 9 2 4
Ocean pollution and
6 2 2 7 6 1 6 4
overfishing
Biodiversity loss 2 6 4 4 3 2 3 1

23. GLOBAL OUTLOOK
In the last year, concern about energy use and toxics grew,
while concern about climate change and air pollution fell
Which of the following do you feel is the most important  Issue increased in importance since 2010
green issue or problem today?  Issue decreased in importance since 2010
Showing difference between 2011 and 2010
AUSTRALIA BRAZIL CHINA FRANCE GERMANY INDIA U.K. U.S.
Energy use +4 +2 +14 +9 +13 +1 +3 +1
Chemicals, toxics and
+5 +3 +5 +6 +7 +4 +1 +6
heavy metals
Biodiversity loss +1 +3 +2 0 -1 0 +2 0
Ocean pollution and
+3 0 +1 0 -2 0 0 +1
overfishing
Waste management -2 +2 +3 -1 -1 +2 0 -3
Deforestation -4 +2 +2 -4 -4 -5 0 -1
Water issues -8 +1 -3 -3 -1 0 +1 -2
Air pollution -5 +2 -4 -1 -8 -1 -4 -5
Climate change 2 -15 -18 -7 -7 -1 -2 -1

24. GLOBAL OUTLOOK
At least one third of consumers in all countries think it is
important for companies to be environmentally conscious,
but other attributes are more important
Companies can have different priorities. How important is it to  Most important  2nd most important
you that a company is the following when choosing to purchase
their products or services? Showing Very Important
AUSTRALIA BRAZIL CHINA FRANCE GERMANY INDIA U.K. U.S.
Offers good value 75 71 68 69 73 71 73 74
Is reliable 68 87 68 56 63 81 65 72
Offers high-quality products or
63 87 68 54 61 78 61 67
services
Is trustworthy 65 53 70 56 57 81 64 67
Cares about its customers 57 84 62 51 47 83 55 65
Is responsible 52 79 71 45 49 70 46 58
Is environmentally conscious 7th 5th 8th 5th 5th 5th 8th 7th
42 74 56 51 51 72 33 38
(showing rank)
Is green 25 55 61 26 21 60 21 31
Is best in its category 24 51 45 26 17 57 21 32
Is innovative 20 55 36 21 23 48 18 33
Has a strong brand 21 34 31 9 17 43 19 40
Local 38 29 12 34 23 14 26 26
Is dynamic 12 43 28 18 15 34 10 18
Contributes to charities and the
18 48 14 15 21 24 14 21
community
Is distinctive 12 43 17 16 14 30 11 18

25. GLOBAL OUTLOOK
The majority of consumers in all countries say it is very or
somewhat important that companies are environmentally
friendly
When you think about what brands to buy, how important is it to you
that a company is environmentally friendly or is a "green" company?
 Somewhat or
very important
 Somewhat or
very unimportant
 Undecided

26. GLOBAL OUTLOOK
The majority of consumers in developing markets still plan to
spend more on green products. Yet, overall the number of
consumers spending the same grew in all countries.
In the next year, do you plan to spend more, less or the same amount
on green products and services?
 More
 Same
 Less
 Undecided

27. GLOBAL OUTLOOK
Cost is the biggest challenge to buying green in developed
markets; selection and labeling in developing economies
What do you think are the biggest challenges to purchasing  Biggest challenge  2nd most important
green products or services? Please select all that apply.
AUSTRALIA BRAZIL CHINA FRANCE GERMANY INDIA U.K. U.S.
They are too expensive 62 53 41 78 51 43 66 62
There is a limited
selection of items from 50 59 56 42 34 63 48 44
which to choose
They are difficult to find
(i.e., in specialty stores
rather than mainstream
33 55 31 27 27 57 26 23
stores)""
The green labeling or
product information is
confusing or not
37 32 56 27 41 33 26 22
trustworthy
They are difficult to
identify because they are 34 35 53 31 27 31 28 17
poorly labeled
They are of low quality/
do not function as well as 14 7 22 7 6 10 10 13
traditional products

28. GLOBAL OUTLOOK
The number of consumers citing challenges to buying green
fell in all countries
What do you think are the biggest challenges to purchasing
green products or services? Please select all that apply.
Showing difference between 2011 and 2010
AUSTRALIA BRAZIL CHINA FRANCE GERMANY INDIA U.K. U.S.
The green labeling or
product information is
confusing or not -7 -6 -13 -6 -1 -11 -6 -4
trustworthy
They are difficult to find
(i.e., in specialty stores
rather than mainstream
-6 -8 -9 -6 -2 -9 -4 -6
stores)
There is a limited
selection of items from -7 -8 -12 -3 0 -9 -6 -2
which to choose
They are difficult to
identify because they -7 -7 -5 -6 -4 -9 -2 -6
are poorly labeled
They are too expensive -7 0 -2 0 -7 -3 -5 -5
They are of low quality/ do
not function as well as -4 +1 -2 -2 -1 -5 -6 -6
traditional products

29. GLOBAL OUTLOOK
The majority of consumers in all countries believe green
products generally cost more than comparable non-green
products
Generally speaking, do you believe that green products cost
more or less than comparable non-green products?
Showing “Generally cost more”
91
83 84
81 79
74 73 74
AUSTRALIA BRAZIL CHINA FRANCE GERMANY INDIA U.K. U.S.
AU BR CN FR DE IN UK US

30. GLOBAL OUTLOOK
Consumers in developing countries are more willing to pay a
green price premium
And thinking about your on general behavior, how much
more in percentage terms are you willing to spend on a
product because it is green?
 Not willing to
spend more
 Up to 10% more
 11-20% more
 21-30% more
 Over 30% more
 Undecided

31. GLOBAL OUTLOOK
Many consumers use certification marks to determine if a
product is green, especially in France, Germany and China
How do you decide for yourself that a product is "green‖?
Showing ―I look for a specific certification mark‖
66
64
62
48 48
45 44
27
AUSTRALIA BRAZIL CHINA FRANCE GERMANY INDIA U.K. U.S.
AU BR CN FR DE IN UK US

32. GLOBAL OUTLOOK
Consumers in developed countries say that packaging has the
greatest impact on their likelihood to purchase green products,
while consumers in developing countries cite TV ads
Which of the following do you feel has the greatest impact on  Greatest impact  2nd greatest impact
your likelihood to purchase green products?
AUSTRALIA BRAZIL CHINA FRANCE GERMANY INDIA U.K. U.S
Packaging 35 38 26 30 30 33 34 29
Television ads 24 46 42 19 11 57 25 24
Television programs 24 38 43 18 30 41 22 17
Word of mouth (i.e. family, friends) 25 37 38 23 21 40 20 27
Newspaper articles 19 25 26 18 22 45 17 11
Magazine articles 13 30 19 16 16 30 10 9
Brand's own website 11 27 28 13 9 28 8 9
Newspaper ads 10 22 19 7 6 40 7 8
Social networks such as Facebook, Twitter 5 26 34 3 7 27 5 7
Magazine ads 7 26 13 11 7 25 6 8
Radio 8 15 8 8 8 15 5 4
Books 5 9 19 7 6 17 3 4
Blogs 4 11 17 3 4 13 3 6
Cost 0 0 0 0 0 0 0 1
Internet 0 0 0 0 0 0 0 1
Third party sources 0 0 0 0 0 0 0 1
Consumer reports / Consumer product 0 0 0 0 0 0 0 0
testing agency
News / News websites 0 0 0 0 0 0 0 0

33. GLOBAL OUTLOOK
Most consumers, especially in developing countries, trust green
advertising—however, the French are more skeptical
Which of the following statements do you agree with more?
 Advertising about
green products helps
consumers make
more informed
purchase decisions
and understand the
benefits of these
projects
 There is so much
advertising about
green products
that consumers just
tune out
 Undecided

34. GLOBAL OUTLOOK
Consumers want governments to mandate extended producer
responsibility and greater label clarity with regard to ingredients
and food origin
Now please take a look at the following list of possible requirements  Most important  2nd most important
your government could put in place. Please rate each initiative in
terms of importance. Showing 8-10 on a 1-10 point scale.
AUSTRALIA BRAZIL CHINA FRANCE GERMANY INDIA U.K. U.S.
Companies must recycle
68 81 68 76 77 71 73 57
product packaging
Disclosure of all materials and
72 76 75 66 74 73 62 66
ingredients in products
Labels that tell where our food
77 76 60 73 74 72 64 61
comes from
Companies must take back
products, such as electronics, at 62 79 68 76 76 66 68 56
the end of their useful life
Green product labels that are
65 78 74 67 67 73 62 59
easier to understand
More food and product safety
63 74 79 67 69 73 51 61
testing
Labels that tell the
environmental impact of the 55 78 70 62 64 72 55 48
product
Labels that tell the carbon
51 70 59 53 56 68 49 43
footprint of the product
Information that explains how a
49 65 58 59 59 59 46 47
product was manufactured

35. GLOBAL OUTLOOK
Developing countries and Germany say the tech industry is
doing the best job protecting the environment. Leading
industries vary in developed countries.
Which of the following private industries is doing the best job of  Best job  2nd best job
helping to protect the environment?
AUSTRALIA BRAZIL CHINA FRANCE GERMANY INDIA U.K. U.S.
Technology 11 22 33 6 19 22 7 12
Energy 20 17 14 13 13 20 17 18
Grocery 9 1 2 12 9 7 21 15
Household Products 8 13 7 5 5 8 4 9
Personal Care 3 20 5 7 2 8 2 2
Automobile 5 3 3 7 7 4 10 9
Retail 2 2 4 17 7 3 5 1
Packaged Foods and
Beverage
3 5 3 5 5 6 7 6
Hotels/Hospitality 2 4 5 2 2 9 2 2
Mobile service provider 1 1 13 1 1 4 1 1
Quick Service
Restaurants 1 1 3 1 1 1 0 1
(Fast Food)

36. GLOBAL OUTLOOK
Consumers in developed countries purchase green grocery and
household products; in developing countries consumers also
buy green personal care and food and beverage products
What types of ―green‖ products or services have you  Largest number of customers
purchased in the last year? Please select all that apply  2nd largest number of customers
AUSTRALIA BRAZIL CHINA FRANCE GERMANY INDIA U.K. U.S.
Household Products 54 61 48 54 45 57 45 49
Grocery 57 30 25 59 65 53 62 53
Personal Care 34 60 51 44 37 52 31 35
Packaged Foods and
Beverage
29 43 54 33 40 44 38 31
Retail 21 23 40 32 29 28 21 16
Energy 32 28 32 15 21 28 20 24
Technology 16 34 39 9 16 30 13 14
Quick Service
Restaurants (Fast 10 19 33 7 9 18 6 12
Food)
Mobile provider
service
6 9 33 3 4 25 4 5
Hotels/Hospitality 7 10 21 4 5 22 5 7
Automobile 7 11 13 6 6 16 6 6

37. GLOBAL OUTLOOK
Consumers plan to buy more green auto, tech and energy sector
products in the coming year
Showing difference between ―What types of  Poised for green growth – Greatest difference between the number of
―green‖ products or services do you intend to consumers who say they have purchased green products compared with those
purchase this year? Please select all that apply‖ who say they intend to purchase green products in the category
and ―What types of "green" products or services
have you purchased in the last year? Please  Decline in green sales – Greatest decline between the number of consumers
select all that apply.‖ who say they have purchased green products compared with those who say they
intend to purchase green products in the category
AUSTRALIA BRAZIL CHINA FRANCE GERMANY INDIA U.K. U.S.
Automobile +3 +14 +15 +3 +2 +12 +2 +6
Technology +3 +10 +7 +7 +3 +7 +4 +8
Energy +3 +8 +10 +2 +9 +5 +4 +3
Retail +2 +7 +8 -1 +1 +8 +2 +6
Mobile provider service +1 +7 +6 +2 +1 +5 +2 +3
Hotels/Hospitality +1 +8 +5 +2 +2 +3 +1 +1
Quick Service
Restaurants (Fast Food)
+2 +5 +4 -1 -1 +6 +1 +3
Personal Care 0 -2 +4 -1 0 -1 0 +2
Packaged Foods and
Beverage
+1 0 -2 +1 -3 -2 -2 +2
Grocery -3 +4 +7 -5 -8 -3 -8 -1
Household Products -4 -5 +9 -7 -6 -2 -3 -4

38. TOP GREEN BRANDS BY COUNTRY
How ―green‖ would you consider this brand to be?
Brands ranked based on percentage of respondents who
chose 8-10 on a 1-10 point scale, where 10 means the brand
is more "green."
AUSTRALIA BRAZIL CHINA FRANCE
1 Subway 1 Natura Cosméticos 1 Haier 1 Yves Rocher
2 Toyota 2 O Boticário 2 Gree 2 L’Occitane en Provence
3 ALDI 3 Ipê 3 Microsoft 3 Veolia Environnement
4 IKEA 4 Unilever 4 Mengniu 4 Belambra Clubs (VVF)
5 Woolworth’s 5 Nestlé 5 Volkswagen 5 IKEA
6 Apple 6 Petrobras 6 Shangri-La 6 Decathalon
7 Dove 7 Bombril 7 Tsingtao 7 Danone
8 IGA 8 Johnson & Johnson 8 Yili 8 NIVEA
9 Kimberly Clark 9 Avon 9 Lenovo 9 Suez Environnement
10 Coles 10 Hering 10 Suning 10 Leclerc

39. TOP GREEN BRANDS BY COUNTRY
How ―green‖ would you consider this brand to be?
Brands ranked based on percentage of respondents who
chose 8-10 on a 1-10 point scale, where 10 means the brand
is more "green."
GERMANY INDIA U.K. U.S.
1 Alnatura 1 Amul 1 The Body Shop 1 Seventh Generation
2 LichtBlick 2 Dabur 2 Innocent 2 Whole Foods Market
3 Frosch (Erdal Rex) 3 Infosys 3 The Co-operative 3 Tom’s of Maine
4 Tegut 4 Taj Hotels and Palaces 4 Marks & Spencer 4 Burt’s Bees
5 Edeka 5 Britannia 5 IKEA 5 Trader Joe’s
6 NORDSEE 6 Suzlon 6 Dove 6 Walt DIsney
7 REWE 7 Hindustan Unilever 7 Sainsbury’s 7 SC Johnson
8 Dr. Oetker 8 Wipro 8 Waitrose 8 Dove
9 Volkswagen 9 Maruti Suzuki 9 Fairy 9 Apple
10 Henkel 10 Godrej Consumer Products 10 Morrisons 10 Microsoft, Starbucks (TIE)

40. About Us

41. ABOUT US
Annie Longsworth
COHN & WOLFE
(415) 365-8521
annie.longsworth@cohnwolfe.com
Cohn & Wolfe is a strategic public relations agency dedicated to creating,
building and protecting the world’s most prolific brands. With offices
around the world, the agency is committed to breaking new ground in the
delivery of cross-channel media strategies, creative programming, and
practice area excellence.
Cohn & Wolfe is recognized year after year by clients and the industry for
excellence in creativity, client service, digital communications, media
strategy, senior management and strategic counsel. Cohn & Wolfe also
consistently ranks among the top ―Best Agencies to Work For‖ in an
annual, industry-wide employee survey. For more information, visit:
www.cohnwolfe.com. Cohn & Wolfe is part of WPP (Nasdaq: WPPGY),
one of the world’s largest communications services group.

42. ABOUT US
Amy Longsworth
ESTY ENVIRONMENTAL PARTNERS
(202) 365-6638
amy@estyep.com
Esty Environmental Partners (EEP) is a management
consultancy working with corporate clients to build high-
impact environmental strategies that create sustainable
business value. EEP serves a range of
companies, from Fortune 500 to small business, in diverse
industries including apparel, financial services, industrial,
and consumer packaged goods. EEP clients are
executives whose responsibilities include corporate
environmental affairs and sustainability, product line
management, facilities management, and the highest levels
of company or division general management. They engage
EEP’s team of experienced environmental and business
professionals to help them build core capabilities, innovate,
and differentiate their companies through environmental
strategy. To learn more, please visit www.EstyEP.com.

43. ABOUT US
Russ Meyer
LANDOR
(415) 365-3866
russ.meyer@landor.com
Landor Associates is one of the world’s leading strategic brand consulting
and design firms. Founded by Walter Landor in 1941, Landor pioneered
many of the research, design, and consulting methods that are now
standard in the branding industry. Partnering with clients, Landor drives
business transformation and performance by creating brands that are
more innovative, progressive, and dynamic than their competitors.
Landor’s holistic approach to branding is a balance of rigorous, business-
driven thinking and exceptional creativity. Its work spans the full breadth
of branding services, including brand research and valuation, brand
positioning and architecture, naming and writing, corporate identity and
consumer packaging design, branded experience, brand equity
management, brand engagement, and digital branding.

44. ABOUT US
Russ Meyer
LANDOR
(415) 365-3866
russ.meyer@landor.com
With 21 offices in 16 countries, Landor’s current and past clients include
some of the world’s most powerful brands, including BlackBerry, Citi, the
Council on Foreign Relations, Diageo, Hilton Hotels, HP, Jet Airways,
Microsoft, MillerCoors, Panasonic, PGA of America, Procter & Gamble,
Taj Hotels Resorts and Palaces, and Verizon.
Landor is a member of the Young & Rubicam Brands network within WPP,
one of the world's largest marketing and communications firms.
For more information, please visit landor.com.

45. ABOUT US
Dave Hughes
PENN SCHOEN BERLAND
(619) 709-4043
dhughes@ps-b.com
Penn Schoen Berland is a global research-based consultancy that
specializes in messaging and communications strategy for blue-chip
political, corporate and entertainment clients. PSB has over 30 years of
experience leveraging unique insights about public opinion to provide
clients with a competitive advantage. PSB executes polling and message
testing services for Fortune 100 corporations and have helped elect more
than 30 presidents and prime ministers around the world. Penn Schoen
Berland is a part of Young & Rubicam Brands, a subsidiary of WPP, one
of the world’s leading communications services networks. More
information is available at www.psbresearch.com.