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McLuhan’s New Internet World: The Emergence of a Global Culture William H. Dutton   Oxford Internet Institute (OII)  University of Oxford www.ox.ac.uk Presentation fora Conference entitled ‘McLuhan and Global Communication’, The Global Communication Research Institute, Shanghai Jiao Tong University, Shanghai, 13 June 2011.
The Old Internet World ,[object Object]
 Academic Innovation in Networking
 Marginal to Everyday Life and Work
 Utopian and Dystopian Visions
 Direct Democracy
 Surveillance Society
 Politically Irrelevant to Real Politics,[object Object]
 Global Diffusion
 Role in Reconfiguring Access
 Illustrations of its Political Significance
 The Rise of a Fifth Estate,[object Object]
Role in Reconfiguring Access: Medium is the Internet’s Message
Networked Institutions v Networked Individuals of the Fifth Estate
The Fourth and Fifth Estates ,[object Object]
 Internet in the 21st - enabling a Fifth Estate−− Enabling people to network with other individuals and with information, services and technical resources in ways that support social accountability in business and industry, government, politics, and the media.
Networked Institutions v Networked Individuals of the Fifth Estate ,[object Object]
 Networked Individuals of the Fifth Estate: 	require only a critical mass of users,[object Object]
 Internet Governance Forum
 Technologies of Disconnection: Filtering
 Rise of National Values and Attitudes?,[object Object]
 Countries with medium levels of filtering include: Australia, Bahrain, Egypt, India, Kenya, Malaysia, Russia, Turkey.
 Countries filtering, but at comparatively low levels: Azerbaijan, Brazil, Estonia, Italy, Morocco, Singapore, United Kingdom. Source: W. H. Dutton, A. Dopatka, M. Hills, G. Law, and V. Nash (2011), Freedom of Connection – Freedom of Expression: The Changing Legal and Regulatory Ecology Shaping the Internet. Paris: UNESCO.

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McLuhan's Vision of a Global Online Culture

  • 1. McLuhan’s New Internet World: The Emergence of a Global Culture William H. Dutton Oxford Internet Institute (OII) University of Oxford www.ox.ac.uk Presentation fora Conference entitled ‘McLuhan and Global Communication’, The Global Communication Research Institute, Shanghai Jiao Tong University, Shanghai, 13 June 2011.
  • 2.
  • 3. Academic Innovation in Networking
  • 4. Marginal to Everyday Life and Work
  • 5. Utopian and Dystopian Visions
  • 8.
  • 10. Role in Reconfiguring Access
  • 11. Illustrations of its Political Significance
  • 12.
  • 13. Role in Reconfiguring Access: Medium is the Internet’s Message
  • 14.
  • 15. Networked Institutions v Networked Individuals of the Fifth Estate
  • 16.
  • 17. Internet in the 21st - enabling a Fifth Estate−− Enabling people to network with other individuals and with information, services and technical resources in ways that support social accountability in business and industry, government, politics, and the media.
  • 18.
  • 19.
  • 21. Technologies of Disconnection: Filtering
  • 22.
  • 23. Countries with medium levels of filtering include: Australia, Bahrain, Egypt, India, Kenya, Malaysia, Russia, Turkey.
  • 24. Countries filtering, but at comparatively low levels: Azerbaijan, Brazil, Estonia, Italy, Morocco, Singapore, United Kingdom. Source: W. H. Dutton, A. Dopatka, M. Hills, G. Law, and V. Nash (2011), Freedom of Connection – Freedom of Expression: The Changing Legal and Regulatory Ecology Shaping the Internet. Paris: UNESCO.
  • 25.
  • 26. Are public attitudes and values reflecting national political-administrative and cultural traditions?
  • 27.
  • 29. Completed by 5,400 Adult Internet Users
  • 31. 13 countries: Australia/New Zealand, Brazil, Canada, China, France, Germany, Italy, India, Mexico, South Africa, Spain, the United States, and the United Kingdom*Dutta, S., Dutton, W. H. and Law, G. (2011), The New Internet World: A Global Perspective on Freedom of Expression, Privacy, Trust and Security Online. New York: The World Economic Forum, April. Available at SSRN: http://ssrn.com/abstract=1810005
  • 32. Four General Themes and Findings New online nations are becoming the dominant nations in the Internet world; Users are developing a global Internet culture: sharing similar concerns, values and attitudes toward expression, privacy, trust, and security; Newly adopting countries are as liberal, if not more so, in their attitudes, such as support for freedom of expression; Users in the newly adopting nations are more innovative in their patterns of use, e.g., social networking.
  • 33. Regions as Percentage of the Worldwide Population of Users
  • 34. Shared Global Concerns over Trust and Authenticity
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
  • 41. Pattern of Findings Supporting Conception of a ‘New Internet World’: Many Limitations
  • 42. McLuhan’s New Internet World: The Emergence of a Global Culture William H. Dutton Oxford Internet Institute (OII) University of Oxford www.ox.ac.uk Presentation fora Conference entitled ‘McLuhan and Global Communication’, The Global Communication Research Institute, Shanghai Jiao Tong University, Shanghai, 13 June 2011.