Mais conteúdo relacionado Semelhante a Global Marketer Conference 2013 - Andy Fennell, CMO, Diageo (20) Mais de World Federation of Advertisers (WFA) (20) Global Marketer Conference 2013 - Andy Fennell, CMO, Diageo2. Outstanding brand portfolio
No.1
Vodka & No.1
No.1 Premium Scotch Whisky
spirit No.1 Premium
by volume brand No.1
No.1 Imported Gin
Tequila In US
No.1 No.1
No.1
Canadian
Liqueur Stout
whisky
source: Impact data 2011
2
3. The golden era is ahead of us
WORLD FUNDAMENTALS RESPONSIBILITY
IS CHANGING REMAIN IS KEY
3
4. A clear strategy
EMERGING MARKETS
MARKETING INNOVATION PRICE POINTS
A&P
PRODUCT INNOVATION CONSUMER GROUPS
4
5. EMERGING MARKETS
MARKETING INNOVATION PRICE POINTS
PRODUCT INNOVATION CONSUMER GROUPS
5
6. Strong economic fundamentals -
double digit GDP growth rates
+16% China
+11% Vietnam
+10% Brazil
+12% Ethiopia
+11% India
Source: IMF, GDP CAGR growth, 2008-2012
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8. EMERGING MARKETS
MARKETING INNOVATION PRICE POINTS
PRODUCT INNOVATION CONSUMER GROUPS
8
9. Growth through breadth of participation
LOCAL
VODKA SCOTCH WHISKEY GIN TEQUILA RUM CORDIALS CATEGORIES
ULTRA
PREMIUM
SUPER
PREMIUM
PREMIUM
POPULAR
/ VALUE
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10. Luxury Scotch innovation across price
points
BESPOKE
PRESTIGE
$300 - $3000
ULTRA PREMIUM
$100 - $300
SUPER PREMIUM
$50 - $100
INNOVATION RENOVATION
11. Strong luxury growth globally
+ 30% + 10%
+ 30%
+ 39% + 32%
Source: Diageo net sales growth, year ended 30 June 2012
26. Agility of a small company in the body
of a big company
SCALE
AGILITY
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27. Driving clear results
Relative share price performance
350 DIAGEO
300
250
200
150
100 FTSE 100
50
0
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
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