New analysis presented at the annual meeting of the California Radiological Society on September 22, 2013 (#CalRad13).

1. Contents are proprietary and confidential.
1
Radiologists & Social Media – a “Scan”
Greg Matthews
September 2013

2. They’re here…

3. Evolving Healthcare Communications
Environment
35% of patients are
considered “Online
Diagnosers”1
1 Health Online 2013. Pew Internet and American Life Project. January 15, 2013
2 Understanding the Factors That Influence the Adoption and Meaningful Use of Social Media by Physicians to Share Medical Information. Journal of Medical Internet Research, Vol 14 No 5.
September 24, 2012
46% of physicians
contribute medical
information through
social media weekly2
3

4. SOURCE: Pew Internet: Social Networking (2013)
All Age Groups Are Using Social Media
72%
89%
78%
60%
43%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Feb-05 Aug-06 May-08 Apr-09 May-10 Aug-11 Feb-12 Aug-12 Dec-12 May-13
Social Networking Site Use by Age Group, 2005-2013
% of internet users in each age group who use social networking sites
All internet users 18-29 30-49 50-64 65+
4

5. Personal or Professional? Yes.
5

6. Personal or Professional? Yes.
6

7. Personal or Professional? Yes.
7

8. Personal or Professional? Yes.
8

9. Personal or Professional? Yes.
9

10. Personal or Professional? Yes.
10

11. Personal or Professional? Yes.
11

12. The
“Big
Four”
- 1 billion users (600M mobile users)
- Average user spends 20 mins/visit
- More than 97 languages
- >75% of users outside USA
- Similar social networks:
w Orkut (India/Brazil – 52M users)
w Bebo (United Kingdom)
w Google+ (United States)
- 800M unique visits/mo
- 2nd most popular search engine
- 4 billion+ videos viewed/day
- YouTube is localized in 53 countries
across 61 languages
- 700 tweets/min contain YouTube links
- Similar video sharing networks
w Vimeo (United States)
w Dailymotion (France – 110M uniques/mo)
w Viddy (United States)
- +200 million active users/mo
- 60% access via mobile
- 36% tweet at least once/day
- 750 tweets/second
- +50% active users follow companies,
brands or products
- Similar microblog platform:
w Weibo (China – 400M users)
- 200M+ members in more than 200
countries
- 60% of members live outside the U.S.
- Generates more B2B leads than Facebook
- Similar professional networking sites
w Biznik (United States)
w XING (Germany – 11.7M users)
w Ryze Networking (United States)
12

13. • Quick and easy
connections with
customers/peers
• Fastest way to move
information on the
web
• MDigitalLife is tracking
over 10,000 US
physicians using
twitter
13
Micro-blogging (Twitter)
13

14. Blog: Thought Leadership
14

15. Blog: Thought Leadership
15

16. Physicians and Twitter
Doctors’ #1 online communication vehicle
Contents are proprietary and confidential.

17. Physician Profiles
contain a
URL in their
bio
80%
identify
themselves
clearly as
such in their
twitter bio
78%
32%
link to a personal blog
or website
17 Contents are proprietary and confidential.

18. How are MDs using their accounts?
6.90%
1.90%
31.90%
37.70%
Bio URL Distribution
Business Medical Resource Personal Blog/Website Practice
of all Plastic Surgery
URLs are links to their
practice
93%
18 Contents are proprietary and confidential.

19. MDs Most likely to be followed by peers*
53%
40%
34%
27%
25%
Personal Blog/Website
Business/ Organization
All_Doctors
No Bio URL
practice
19 Contents are proprietary and confidential.
*Percentages measure MDs followed by at least 20 others in the data set

20. How connected are online physicians?
of all MDs are followed
by at least 20 MDs
34
%
Pediatrics
Emergency
Medicine
Family
Medicine
Specialties who
are followed by
other MDs
20 Contents are proprietary and confidential.

21. Radiologists on Twitter
Contents are proprietary and confidential.
21

22. Contents are proprietary and confidential.
Radiologists
in California
22

23. Radiologists Gender Distribution
Contents are proprietary and confidential.
76% 24% 86% 14%
23

24. Tweet Volume: Gender
Contents are proprietary and confidential.
1.3x Day 16%1x Day
24

25. How Many People Follow Radiologists?
25 Contents are proprietary and confidential.
11%
17%
15%
20%
13%
14%
6%
4%
0%
5%
10%
15%
20%
25%
<10 10 to 20 21 to 50 51 to 150 151 to 300 301 to 700 701 to 2000 >2000
57%
have>50
followers

26. 26 Contents are proprietary and confidential.
Tweets per day over Past Year
20% Tweet
>once/day
47%
7%
15%
12%
4% 4%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
<.25 .26 to .5 .5 to 1 1.1 to 3 3.1 to 7 >7

27. 27 Contents are proprietary and confidential.
Tweets per day over Past Year
20% Tweet
>once/day
47%
7%
15%
12%
4% 4%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
<.25 .26 to .5 .5 to 1 1.1 to 3 3.1 to 7 >7
& have 8x
more
followers

28. What do radiologists link to?
• nytimes.com
• auntminnie.com
• 1-800-oncologist.com
• instagram.com
• youtube.com
• medgadget.com
• forbes.com
• wsj.com
• healthcareitnews.com
• blogspot.com
• huffingtonpost.com
• kevinmd.com
• tumblr.com
• facebook.com
• acr.org
• ajnr.org
• nih.gov
• wordpress.com
• cnn.com
• washingtonpost.com
28

29. The blogs radiologists link to
• subatomicdoc.tumblr.com
• radsdocdancer.blogspot.com
• cbseram.wordpress.com
• hcldr.wordpress.com
• logodays.wordpress.com
• acrselect.wordpress.com
• geekdoctor.blogspot.com
• radiologysigns.tumblr.com
• runningahospital.blogspot.com
• drirwinbest.wordpress.com
29

30. Top Hashtags used by Radiologists
leadershipmedtech
lcsm
research
success
HCLDR
primarycare
EHR
ACE13
digitalhealth
prsafety
hospital
pcsm
ACRbulletim
twitter
imaging3
brain
allergies
abcDrBChat
cancer
TEDMED
lungcancer
bigdata SIIM13
Socialmedia
FF
quote
BestinKlas
RSNA12
MGH
grief
egypt
AUR13 HIMSS13
breastcancer
doctors
radres
IBC2012
F4S
PQI
d4pc
btsm
physicians
innovation
HITsm
decisionsupport
endcancer
ASNR13
value
Obamacare
bcsm
health
radiologists
imaging
quality
RSNA2012
JACR
mammography
debate2012
Boston
POOL13
ARM13
breastcancer
HCSM
meded
asthma
mHealth
hpm
Healthcare
AMCLC2013
radiology
30 Contents are proprietary and confidential.
hcldrmicrosoft
ACA
genomics
tea
HealthIT
JACR