An overview of Pinterest, including a review of how both consumers and brands can utilize this visual bookmarking platform.

1. Channel Overview & Brand Opportunities
January 2012
Contents are proprietary and confidential.

2. Channel Overview
• Pinterest is a virtual pin board. It offers users their own
pin boards to manage and collect pins of content to
collect and share with their followers
• Pinterest allows users to sign-up via their Facebook or
Twitter accounts making it easy to share and find
friends in their social networks
• Pinterest had 4.9 million monthly unique visits in
November 2011
• Visitors tend to be female (58%), between 25 and 44
years old (59%)
• The network is currently invite-only, however it is
growing very rapidly:
– Grown by 4,000% in past 6 months
– More than 1.5 million active users on Facebook
and 111,798 followers on Twitter

3. How-To Pin & Features
• Users can “pin” images via the • When “pinning,” users can click on the
following ways: image and be taken to the original
website
– Tool bar bookmarklet pulls
images from any site and pins • Users can choose to follow some or all
the site and a corresponding of other users’ boards in order to see
thumbnail image to a pin board future pins
– Uploading an image from your • In addition to “repinning,” users can
computer or your mobile phone like or comment on pins
using the app
• Users can also create shared pin
– Copy/paste link and select boards and assign other users to be
corresponding thumbnail image admins of the board
– “Pin It” social sharing buttons on • When “pinning,” users have the option
websites (where available) of sharing their new “pin” on Facebook
or Twitter
– Or by “repinning” items – thus
adding a viral aspect to the
community

4. How-To Pin Snapshots
Pin It Bookmarklet
Repinning Content
Add a Pin on
Pinterest
Pin It Share Button

5. Example Pinboards

6. Pinterest Mobile App
• With the mobile app, users can:
– Explore and repin, like or comment on content
– Upload an image using their phone to pin
– See their activity, profile and users they are following
Contents are proprietary and confidential.

7. Consumers & Pinterest
• Everyday consumers utilize Pinterest to:
– Save decorating ideas for
remodeling
– Plan a wedding or a party
– Save recipes and things they plan to
cook
– Track clothing items they want to
purchase Recipe Collection Board
– Showcase brands they love
– Remind themselves of project ideas
for later
– Find design ideas
– Be inspired

8. Brands & Pinterest
• Brands and organizations can use Pinterest
to do the following:
– Share visual content and short videos
– Create a visual story for your brand
– Inspire customers, group members
– Drive traffic to digital properties
– Improve SEO results and search rankings
– Promote and grow brand ambassadors
– Influencer and fan content

9. Example Brands on Pinterest
• HG TV on Pinterest: http://pinterest.com/hgtv/
• Stats: 7,250 followers, 271 following, 13 boards, 145 pins
• Incorporates their tagline of “Start” into each of the boards. Organizes boards by home
improvement topic areas.

10. Example Brands on Pinterest
• Betty Crocker on Pinterest: http://pinterest.com/betty_crocker/
• Stats: 69 followers, 68 followers, 12 boards, 84 pins
• Pin boards arranged by recipe type: cookies, appetizers, Game Day, cakes, comfort food, etc.