SlideShare uma empresa Scribd logo
1 de 21
Baixar para ler offline
63rd WORLD NEWSPAPER CONGRESS
   Session: Opportunities
   Title: Building Brands’ Capital
   Speaker: Ravi Dhariwal



  Mark your calendar
64th WORLD NEWSPAPER CONGRESS
19th WORLD EDITORS FORUM




                                     Vienna, Reed Messe Wien
  www.wan-ifra.org/kiev2012
Building Brands’ Capital
  Partnering Entrepreneurs
                       Ravi Dhariwal
                 THE TIMES OF INDIA
India: Prospect

           1,34%
                           Advertising Spends:
                             GDP ratio 2009
                                     0,95%



                                             0,54%
                                                     0,47%




             US                       UK     China   India



    Source: KPMG-FICCI Frames 2009
India: Advertising Prospect

• Even established
  companies under-
  advertise
  o < 5% of listed companies
    spending 10%+ of
    revenue on advertising


• New entrepreneurs cash
  strapped


      Source: CMIE
Brand Capital - Addressing the
Paradox

   Business enterprise


   Limited Resources.
                         • TOI provides advertising & strategic
                                          input
                         •        Shares business risks
         Brand
         Capital

                          •         Preserves Cash

   Need for a brand
Multimedia Platforms : National

                      22% Share of Overall Ad Spend


                      33% Share of Print Ad Spend


                      30% Share of Radio Ad Spend


                      Largest TV News Company


                      Largest Out-Of-Home Company


                      Among Top 5 Indian Internet Cos.
Types of Deal Structures

Equity Structure
  – 3-5 years of ad spends : Exchanged for Equity



Asset Structure
  – 2-3 years of ad spends: Exchanged for Assets



Performance Contracts Structure
  – 1-2 years of ad spends : Performance Based
Business Structure I – Equity Listed


              Brand Capital
                   Deal



     33% in cash       67% in equity
    “Pay as you go"
      with every ad


                                  7
Business Structure II – Real Estate


             Brand Capital
                  Deal



    33% in cash        67% in real
   “Pay as you go"     estate asset
     with every ad


                                 8
Business Structure III – Numerator


             Brand Capital
                  Deal



    60% in cash           40%
   “Pay as you go"     performance
     with every ad       -linked


                               9
Role of Brand Capital
                                                Contribution*


      Strategic Finance Advice                  17%




Strategic Marketing Direction                                   33%




                     Brand Finance                                      50%



                                     0%   13%         25%        38%   50%


*Indicative ratios
Challenges
• Valuing equity of unlisted companies
  o Promoters high on expectations
  o Few benchmark transactions
  o Many PE funds, too few companies
• Promoters reluctance to part with equity
  o Not comfortable with dilution
  o Equity most expensive funding
• Exit routes of unlisted companies
  o Low demand for unlisted companies
  o IPO process stretched on implementation time
• Corporate governance of unlisted companies
  o Promoters exposed to external investors for the first time
  o Corporate governance standards not up to speed
Many Brands – One Brand Capital




www.brandcapital.co.in        12
Case Studies: She

Category with players like
P&G and J&J, 99% ad
spends in TV




She Comfort is now ranked #
3
Case Studies: MCX

Pitted against well-
established first mover




MCX is now India’s #1 &
Asia’s #4 Derivatives
Case Studies: Thyrocare

Start-up in a low-
involvement, no
advertisement category
Case Studies: Big Bazaar

Heavy competition, high
investment category
Case Studies: Mercedes Benz

Growing segment, new
entrants
Brand Capital – Scale

• Portfolio 350+ companies
  with deal value of US$ 1
  billion

• Contributed between 15% of
  total BCCL ad revenue over
  the last 4 years

• Proven success stories
  leading to repeat deals
Investments by Industry




                          19
Thank You
http://brandcapital.co.in/
Please log on to the ‘Code of Conduct’ section on our website for details on our self regulatory policies.

This presentation & ideas is the sole property of Brand Capital, a division of Bennett Coleman & Co. Ltd.
It is solely for information purposes. No part of it may otherwise be reproduced, modified, circulated, or
disclosed without Brand Capital's prior written consent.

Mais conteúdo relacionado

Semelhante a World Newspaper Congress 11: Session Opportunities, Ravi Dhariwal

IG Expansion - NOAH13 London
IG Expansion - NOAH13 LondonIG Expansion - NOAH13 London
IG Expansion - NOAH13 LondonNOAH Advisors
 
Social Media ROI... does it Exist?
Social Media ROI... does it Exist?Social Media ROI... does it Exist?
Social Media ROI... does it Exist?Justin Hartman
 
Porters Five forces for Advertising and Branding Industry
Porters Five forces for Advertising and Branding IndustryPorters Five forces for Advertising and Branding Industry
Porters Five forces for Advertising and Branding IndustryPradeep Loganathan
 
Safeguard Scientifics (NYSE: SFE) Investor Relations Presentation - January 2012
Safeguard Scientifics (NYSE: SFE) Investor Relations Presentation - January 2012Safeguard Scientifics (NYSE: SFE) Investor Relations Presentation - January 2012
Safeguard Scientifics (NYSE: SFE) Investor Relations Presentation - January 2012Safeguard Scientifics
 
Safeguard Scientifics (NYSE: SFE) Investor Relations Presentation - January 2012
Safeguard Scientifics (NYSE: SFE) Investor Relations Presentation - January 2012Safeguard Scientifics (NYSE: SFE) Investor Relations Presentation - January 2012
Safeguard Scientifics (NYSE: SFE) Investor Relations Presentation - January 2012Safeguard Scientifics
 
7 ways to future-proof your company
7 ways to future-proof your company7 ways to future-proof your company
7 ways to future-proof your companyBundl
 
Ch06 bus mkt strat glbl mkts
Ch06 bus mkt strat glbl mktsCh06 bus mkt strat glbl mkts
Ch06 bus mkt strat glbl mktsRakeshNimhan
 
Safeguard Scientifics (NYSE: SFE) Investor Relations Presentation - September...
Safeguard Scientifics (NYSE: SFE) Investor Relations Presentation - September...Safeguard Scientifics (NYSE: SFE) Investor Relations Presentation - September...
Safeguard Scientifics (NYSE: SFE) Investor Relations Presentation - September...Safeguard Scientifics
 
Acxiom OMMA Global NY
Acxiom OMMA Global NYAcxiom OMMA Global NY
Acxiom OMMA Global NYMediaPost
 
Safeguard Scientifics (NYSE: SFE) Investor Relations Presentation - May 2012
Safeguard Scientifics (NYSE: SFE) Investor Relations Presentation - May 2012 Safeguard Scientifics (NYSE: SFE) Investor Relations Presentation - May 2012
Safeguard Scientifics (NYSE: SFE) Investor Relations Presentation - May 2012 Safeguard Scientifics
 
Break It to make It: Internationalising global software companies
Break It to make It: Internationalising global software companiesBreak It to make It: Internationalising global software companies
Break It to make It: Internationalising global software companiesSaaStock
 
FJ Labs - NOAH19 Berlin
FJ Labs - NOAH19 BerlinFJ Labs - NOAH19 Berlin
FJ Labs - NOAH19 BerlinNOAH Advisors
 
Safeguard Scientifics (NYSE: SFE) Investor Relations Presentation - June 2012
Safeguard Scientifics (NYSE: SFE) Investor Relations Presentation - June 2012Safeguard Scientifics (NYSE: SFE) Investor Relations Presentation - June 2012
Safeguard Scientifics (NYSE: SFE) Investor Relations Presentation - June 2012Safeguard Scientifics
 
Tudor Mafteianu (Blu Capital Partners) - What Drives the Value of Your Business?
Tudor Mafteianu (Blu Capital Partners) - What Drives the Value of Your Business?Tudor Mafteianu (Blu Capital Partners) - What Drives the Value of Your Business?
Tudor Mafteianu (Blu Capital Partners) - What Drives the Value of Your Business?Techsylvania
 
Safeguard Scientifics (NYSE: SFE) Investor Relations Presentation - July 2012
Safeguard Scientifics (NYSE: SFE) Investor Relations Presentation - July 2012Safeguard Scientifics (NYSE: SFE) Investor Relations Presentation - July 2012
Safeguard Scientifics (NYSE: SFE) Investor Relations Presentation - July 2012Safeguard Scientifics
 
Top 3 Mistakes Building Outbound Sales
Top 3 Mistakes Building Outbound SalesTop 3 Mistakes Building Outbound Sales
Top 3 Mistakes Building Outbound SalesOpenView
 

Semelhante a World Newspaper Congress 11: Session Opportunities, Ravi Dhariwal (20)

IG Expansion - NOAH13 London
IG Expansion - NOAH13 LondonIG Expansion - NOAH13 London
IG Expansion - NOAH13 London
 
Protrade Financial Creative Presentation
Protrade Financial Creative PresentationProtrade Financial Creative Presentation
Protrade Financial Creative Presentation
 
Social Media ROI... does it Exist?
Social Media ROI... does it Exist?Social Media ROI... does it Exist?
Social Media ROI... does it Exist?
 
Porters Five forces for Advertising and Branding Industry
Porters Five forces for Advertising and Branding IndustryPorters Five forces for Advertising and Branding Industry
Porters Five forces for Advertising and Branding Industry
 
Market 2019
Market 2019Market 2019
Market 2019
 
Safeguard Scientifics (NYSE: SFE) Investor Relations Presentation - January 2012
Safeguard Scientifics (NYSE: SFE) Investor Relations Presentation - January 2012Safeguard Scientifics (NYSE: SFE) Investor Relations Presentation - January 2012
Safeguard Scientifics (NYSE: SFE) Investor Relations Presentation - January 2012
 
Safeguard Scientifics (NYSE: SFE) Investor Relations Presentation - January 2012
Safeguard Scientifics (NYSE: SFE) Investor Relations Presentation - January 2012Safeguard Scientifics (NYSE: SFE) Investor Relations Presentation - January 2012
Safeguard Scientifics (NYSE: SFE) Investor Relations Presentation - January 2012
 
7 ways to future-proof your company
7 ways to future-proof your company7 ways to future-proof your company
7 ways to future-proof your company
 
Ch06 bus mkt strat glbl mkts
Ch06 bus mkt strat glbl mktsCh06 bus mkt strat glbl mkts
Ch06 bus mkt strat glbl mkts
 
Product deck
Product deckProduct deck
Product deck
 
Asian paints
Asian paintsAsian paints
Asian paints
 
Safeguard Scientifics (NYSE: SFE) Investor Relations Presentation - September...
Safeguard Scientifics (NYSE: SFE) Investor Relations Presentation - September...Safeguard Scientifics (NYSE: SFE) Investor Relations Presentation - September...
Safeguard Scientifics (NYSE: SFE) Investor Relations Presentation - September...
 
Acxiom OMMA Global NY
Acxiom OMMA Global NYAcxiom OMMA Global NY
Acxiom OMMA Global NY
 
Safeguard Scientifics (NYSE: SFE) Investor Relations Presentation - May 2012
Safeguard Scientifics (NYSE: SFE) Investor Relations Presentation - May 2012 Safeguard Scientifics (NYSE: SFE) Investor Relations Presentation - May 2012
Safeguard Scientifics (NYSE: SFE) Investor Relations Presentation - May 2012
 
Break It to make It: Internationalising global software companies
Break It to make It: Internationalising global software companiesBreak It to make It: Internationalising global software companies
Break It to make It: Internationalising global software companies
 
FJ Labs - NOAH19 Berlin
FJ Labs - NOAH19 BerlinFJ Labs - NOAH19 Berlin
FJ Labs - NOAH19 Berlin
 
Safeguard Scientifics (NYSE: SFE) Investor Relations Presentation - June 2012
Safeguard Scientifics (NYSE: SFE) Investor Relations Presentation - June 2012Safeguard Scientifics (NYSE: SFE) Investor Relations Presentation - June 2012
Safeguard Scientifics (NYSE: SFE) Investor Relations Presentation - June 2012
 
Tudor Mafteianu (Blu Capital Partners) - What Drives the Value of Your Business?
Tudor Mafteianu (Blu Capital Partners) - What Drives the Value of Your Business?Tudor Mafteianu (Blu Capital Partners) - What Drives the Value of Your Business?
Tudor Mafteianu (Blu Capital Partners) - What Drives the Value of Your Business?
 
Safeguard Scientifics (NYSE: SFE) Investor Relations Presentation - July 2012
Safeguard Scientifics (NYSE: SFE) Investor Relations Presentation - July 2012Safeguard Scientifics (NYSE: SFE) Investor Relations Presentation - July 2012
Safeguard Scientifics (NYSE: SFE) Investor Relations Presentation - July 2012
 
Top 3 Mistakes Building Outbound Sales
Top 3 Mistakes Building Outbound SalesTop 3 Mistakes Building Outbound Sales
Top 3 Mistakes Building Outbound Sales
 

Mais de WAN-IFRA

Importance of ISO Standardisation for Publishers
Importance of ISO Standardisation for PublishersImportance of ISO Standardisation for Publishers
Importance of ISO Standardisation for PublishersWAN-IFRA
 
World Press Trends 2015
World Press Trends 2015World Press Trends 2015
World Press Trends 2015WAN-IFRA
 
Newspaper Media 2014
Newspaper Media 2014Newspaper Media 2014
Newspaper Media 2014WAN-IFRA
 
Facebook Update #DME14
Facebook Update #DME14Facebook Update #DME14
Facebook Update #DME14WAN-IFRA
 
Robert Johansson - Schibsted
Robert Johansson - SchibstedRobert Johansson - Schibsted
Robert Johansson - SchibstedWAN-IFRA
 
3 yasar muharrem
3 yasar muharrem3 yasar muharrem
3 yasar muharremWAN-IFRA
 
Case Study
Case StudyCase Study
Case StudyWAN-IFRA
 
The variables for excellent color quality
The variables for excellent color qualityThe variables for excellent color quality
The variables for excellent color qualityWAN-IFRA
 
Panel discussion
Panel discussionPanel discussion
Panel discussionWAN-IFRA
 
What is the role of print in the multimedia pack?
What is the role of print in the multimedia pack?What is the role of print in the multimedia pack?
What is the role of print in the multimedia pack?WAN-IFRA
 
Power of Print Stage opening
Power of Print Stage openingPower of Print Stage opening
Power of Print Stage openingWAN-IFRA
 
Prepress production in the cloud
Prepress production in the cloudPrepress production in the cloud
Prepress production in the cloudWAN-IFRA
 
Automised content curation at N24
Automised content curation at N24Automised content curation at N24
Automised content curation at N24WAN-IFRA
 
Lean production
Lean productionLean production
Lean productionWAN-IFRA
 
Importance of efficiency for the future of the newspaper
Importance of efficiency for the future of the newspaperImportance of efficiency for the future of the newspaper
Importance of efficiency for the future of the newspaperWAN-IFRA
 
Process optimization and automation
Process optimization and automationProcess optimization and automation
Process optimization and automationWAN-IFRA
 
Official Opening of the World Publishing Expo
Official Opening of the World Publishing ExpoOfficial Opening of the World Publishing Expo
Official Opening of the World Publishing ExpoWAN-IFRA
 
Community building
Community buildingCommunity building
Community buildingWAN-IFRA
 
How Hürriyet built the largest blogger network in Europe
How Hürriyet built the largest blogger network in EuropeHow Hürriyet built the largest blogger network in Europe
How Hürriyet built the largest blogger network in EuropeWAN-IFRA
 
Relevant, real-time mobile video news publishing is driving unprecedented lev...
Relevant, real-time mobile video news publishing is driving unprecedented lev...Relevant, real-time mobile video news publishing is driving unprecedented lev...
Relevant, real-time mobile video news publishing is driving unprecedented lev...WAN-IFRA
 

Mais de WAN-IFRA (20)

Importance of ISO Standardisation for Publishers
Importance of ISO Standardisation for PublishersImportance of ISO Standardisation for Publishers
Importance of ISO Standardisation for Publishers
 
World Press Trends 2015
World Press Trends 2015World Press Trends 2015
World Press Trends 2015
 
Newspaper Media 2014
Newspaper Media 2014Newspaper Media 2014
Newspaper Media 2014
 
Facebook Update #DME14
Facebook Update #DME14Facebook Update #DME14
Facebook Update #DME14
 
Robert Johansson - Schibsted
Robert Johansson - SchibstedRobert Johansson - Schibsted
Robert Johansson - Schibsted
 
3 yasar muharrem
3 yasar muharrem3 yasar muharrem
3 yasar muharrem
 
Case Study
Case StudyCase Study
Case Study
 
The variables for excellent color quality
The variables for excellent color qualityThe variables for excellent color quality
The variables for excellent color quality
 
Panel discussion
Panel discussionPanel discussion
Panel discussion
 
What is the role of print in the multimedia pack?
What is the role of print in the multimedia pack?What is the role of print in the multimedia pack?
What is the role of print in the multimedia pack?
 
Power of Print Stage opening
Power of Print Stage openingPower of Print Stage opening
Power of Print Stage opening
 
Prepress production in the cloud
Prepress production in the cloudPrepress production in the cloud
Prepress production in the cloud
 
Automised content curation at N24
Automised content curation at N24Automised content curation at N24
Automised content curation at N24
 
Lean production
Lean productionLean production
Lean production
 
Importance of efficiency for the future of the newspaper
Importance of efficiency for the future of the newspaperImportance of efficiency for the future of the newspaper
Importance of efficiency for the future of the newspaper
 
Process optimization and automation
Process optimization and automationProcess optimization and automation
Process optimization and automation
 
Official Opening of the World Publishing Expo
Official Opening of the World Publishing ExpoOfficial Opening of the World Publishing Expo
Official Opening of the World Publishing Expo
 
Community building
Community buildingCommunity building
Community building
 
How Hürriyet built the largest blogger network in Europe
How Hürriyet built the largest blogger network in EuropeHow Hürriyet built the largest blogger network in Europe
How Hürriyet built the largest blogger network in Europe
 
Relevant, real-time mobile video news publishing is driving unprecedented lev...
Relevant, real-time mobile video news publishing is driving unprecedented lev...Relevant, real-time mobile video news publishing is driving unprecedented lev...
Relevant, real-time mobile video news publishing is driving unprecedented lev...
 

Último

A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.mcshagufta46
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfJohnCarloValencia4
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toumarfarooquejamali32
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003believeminhh
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfHajeJanKamps
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Winbusinessin
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Reportamberjiles31
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursKaiNexus
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZKanakChauhan5
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyHanna Klim
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..dlewis191
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxJemalSeid25
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfAnhNguyen97152
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfSourav Sikder
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHelene Heckrotte
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsP&CO
 

Último (20)

A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.
 
WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdfWAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb to
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Report
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, Ours
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZ
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agency
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptx
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizations
 

World Newspaper Congress 11: Session Opportunities, Ravi Dhariwal

  • 1. 63rd WORLD NEWSPAPER CONGRESS Session: Opportunities Title: Building Brands’ Capital Speaker: Ravi Dhariwal Mark your calendar 64th WORLD NEWSPAPER CONGRESS 19th WORLD EDITORS FORUM Vienna, Reed Messe Wien www.wan-ifra.org/kiev2012
  • 2. Building Brands’ Capital Partnering Entrepreneurs Ravi Dhariwal THE TIMES OF INDIA
  • 3. India: Prospect 1,34% Advertising Spends: GDP ratio 2009 0,95% 0,54% 0,47% US UK China India Source: KPMG-FICCI Frames 2009
  • 4. India: Advertising Prospect • Even established companies under- advertise o < 5% of listed companies spending 10%+ of revenue on advertising • New entrepreneurs cash strapped Source: CMIE
  • 5. Brand Capital - Addressing the Paradox Business enterprise Limited Resources. • TOI provides advertising & strategic input • Shares business risks Brand Capital • Preserves Cash Need for a brand
  • 6. Multimedia Platforms : National 22% Share of Overall Ad Spend 33% Share of Print Ad Spend 30% Share of Radio Ad Spend Largest TV News Company Largest Out-Of-Home Company Among Top 5 Indian Internet Cos.
  • 7. Types of Deal Structures Equity Structure – 3-5 years of ad spends : Exchanged for Equity Asset Structure – 2-3 years of ad spends: Exchanged for Assets Performance Contracts Structure – 1-2 years of ad spends : Performance Based
  • 8. Business Structure I – Equity Listed Brand Capital Deal 33% in cash 67% in equity “Pay as you go" with every ad 7
  • 9. Business Structure II – Real Estate Brand Capital Deal 33% in cash 67% in real “Pay as you go" estate asset with every ad 8
  • 10. Business Structure III – Numerator Brand Capital Deal 60% in cash 40% “Pay as you go" performance with every ad -linked 9
  • 11. Role of Brand Capital Contribution* Strategic Finance Advice 17% Strategic Marketing Direction 33% Brand Finance 50% 0% 13% 25% 38% 50% *Indicative ratios
  • 12. Challenges • Valuing equity of unlisted companies o Promoters high on expectations o Few benchmark transactions o Many PE funds, too few companies • Promoters reluctance to part with equity o Not comfortable with dilution o Equity most expensive funding • Exit routes of unlisted companies o Low demand for unlisted companies o IPO process stretched on implementation time • Corporate governance of unlisted companies o Promoters exposed to external investors for the first time o Corporate governance standards not up to speed
  • 13. Many Brands – One Brand Capital www.brandcapital.co.in 12
  • 14. Case Studies: She Category with players like P&G and J&J, 99% ad spends in TV She Comfort is now ranked # 3
  • 15. Case Studies: MCX Pitted against well- established first mover MCX is now India’s #1 & Asia’s #4 Derivatives
  • 16. Case Studies: Thyrocare Start-up in a low- involvement, no advertisement category
  • 17. Case Studies: Big Bazaar Heavy competition, high investment category
  • 18. Case Studies: Mercedes Benz Growing segment, new entrants
  • 19. Brand Capital – Scale • Portfolio 350+ companies with deal value of US$ 1 billion • Contributed between 15% of total BCCL ad revenue over the last 4 years • Proven success stories leading to repeat deals
  • 21. Thank You http://brandcapital.co.in/ Please log on to the ‘Code of Conduct’ section on our website for details on our self regulatory policies. This presentation & ideas is the sole property of Brand Capital, a division of Bennett Coleman & Co. Ltd. It is solely for information purposes. No part of it may otherwise be reproduced, modified, circulated, or disclosed without Brand Capital's prior written consent.