1. 63rd WORLD NEWSPAPER CONGRESS
Session: Sustainability
Title: Centre for Sustainable Communications
Speaker: Mattias Höjer, Åsa Moberg
Mark your calendar
64th WORLD NEWSPAPER CONGRESS
19th WORLD EDITORS FORUM
Vienna, Reed Messe Wien
www.wan-ifra.org/kiev2012

2. Mattias Höjer, Åsa Moberg
Centre for Sustainable Communications
KTH Royal Institute of Technology
Stockholm
Centre for Sustainable Communications
September 1, 2010 Page 1

3. Centre for Sustainable Communications
7 March 2011 Page 2

4. Centre for Sustainable Communications
7 March 2011 Page 3

5. and some others

6. Four Strategic Areas:
People– People, practices and behaviour in a
sustainable ICT society
Centre for Sustainable Communications
Page 5

7. Four Strategic Areas:
Cities – sustainable solutions for ICT in cities
Centre for Sustainable Communications
Page 6

8. Four Strategic Areas:
Impacts – Sustainability impacts of ICT and media
Centre for Sustainable Communications
Page 7

9. Four Strategic Areas:
Methods and Tools – Methods and ICT-tools
for sustainability assessments
Centre for Sustainable Communications
Page 8

10. Climate impact of media and
ICT
400
Mt CO2-eq
300
200
100
0
TV Printed media PCs ther E&M hardware telecom
O Fixed Mobile telecom centers
Data

11. Content distribution
life cycle

12. Environmental impacts of
printed newspapers

13. Environmental impacts of
printed newspapers

14. Environmental impacts of
printed newspapers

15. Environmental impacts of
electronic newspapers

16. Environmental impacts of
electronic newspapers

17. Environmental impacts of
electronic newspapers

18. Environmental impacts of
electronic newspapers

19. Environmental impacts of
electronic newspapers

20. Which one is better?
It depends….

21. What makes a difference?
Electronic newspapers
• Energy
• Devices used for many purposes
• Life time of devices
• Recycling
Printed newspapers
• Energy
• Number of pages
• Number of readers per printed copy
Key issues
• Benefit/reason for reading
• Substitution

22. Publishers contribution
Greener production
– Energy efficient processes
– Less waste, chemicals and ink
– Efficient distribution
– Demands on suppliers - in all supply chains
Less production/other production
– Less wasted copies
– Shared subscription
– Substitution, either e-version or printed version
Content
– Professional coverage of new developments
– Critical and knowledge-based coverage of
environmental assessments
– Coverage of lifestyle and environment

23. What can media do about environmental
sustainability - and still do business?
Centre for Sustainable Communications
Page 22

24. Thank you!
Visit us at: cesc.kth.se
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Centre for Sustainable Communications
Page 23

25. Mattias Höjer Åsa Moberg
• E-mail: hojer@kth.se • E-mail: asa.moberg@abe.kth.se
• Tel: +46-8-790 64 51 • Tel: +46-8-790 8514
Centre for Sustainable Communications
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26. CESCs partners
Centre for Sustainable Communications
Page 25