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World Newspaper Congress 11: Session Digital, Madhav Chinnappa
- 1. 63rd WORLD NEWSPAPER CONGRESS Session: Digital Speaker: Madhav Chinnappa Mark your calendar 64th WORLD NEWSPAPER CONGRESS 19th WORLD EDITORS FORUM Vienna, Reed Messe Wien www.wan-ifra.org/kiev2012
- 2. Presentation to WAN 2011 Vienna Madhav Chinnappa (madhav@google.com) Head of Strategic Partnerships, Google News EMEA Google Confidential and Proprietary
- 3. News used to be hard Yesterday… Now Finding Out (aka Newsgathering) Telling (aka Reporting) Interacting (aka the Audience) Google Confidential and Proprietary 2
- 4. Twas ever thus…. Courtesy: SocialFlow, source: http://blog.socialflow.com/ Courtesy: Nationaal Archief, source: Flickr Google Confidential and Proprietary 3
- 5. Old World Balancing Act Costs Revenue 1.Printing presses 1.Advertising 2.Distribution 2.Classifieds 3.Journalists 3.Subscriptions 4.Editorial coverage 4.News stand sales Google Confidential and Proprietary 4
- 6. The Internet Happened Google Confidential and Proprietary 5
- 7. Old World Balancing Act + Internet = ? Old Costs Now Printing presses Distribution Journalists Editorial Coverage Google Confidential and Proprietary 6
- 8. The billion £/$/€/Rouble question: Revenue Google Confidential and Proprietary 7
- 9. Age of Experimentation Google Confidential and Proprietary 8
- 10. Process Vs Outcome Google Confidential and Proprietary 9
- 11. Process: Mistakes It’s not how many you make. It’s how fast you correct them Credit: Richard Gingras, Google News Google Confidential and Proprietary 10
- 12. Process: Creativity It’s not driven by financial reward. It’s about the intrinsic motivation to make something better. Credit: Richard Gingras, Google News Google Confidential and Proprietary 11
- 13. Process: Innovation It is not a luxury. It cannot be intermittent.1 It must must be part of an Credit: organization’s DNA.2 Richard Gingras, Google News 1. Cycle of change is too rapid 2. No, it’s not a Chief Innovation Officer! Google Confidential and Proprietary 12
- 14. How Google is trying to help More traffic More engagement Google News, Google Search Google Maps, Google Earth More distribution More revenue YouTube, Android, AdSense, AdX, DoubleClick Chrome Store Google Confidential and Proprietary 13
- 15. The growing dynamic Content Audience + Technology + = Google Confidential and Proprietary 14
- 16. Vielen Dank! (courtesy of Google Translate) madhav@google.com Google Confidential and Proprietary 15