Delight you Readers with a Tablet Optimised Newspaper

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WAN-IFRA

Tecnologia Negócios

10 – 12 October 2011, Vienna, Reed Messe Wien

Media Port
Session: Tablet Publishing Trends
Title: Delight your Readers with a Tablet Optimised Newspaper
Speaker: Johan Mortelmans, Director E-Media, De Standaard, Belgium

Delight
your
Readers
with
a

Tablet
Optimised
Newspaper

Developed
by

Delight
your
Readers
with
a
Tablet
Op6mised

Newspaper

Why?
About
the
ambi6ons
of
De
Standaard

•  What?
About
the
product
we
created

•  How?
About
the
pla6orm
we
use

•  How
much?
About
ﬁgures…
users
and
money

Delight
your
Readers
with
a
Tablet
Op6mised

Newspaper

Why?
About
the
ambi>ons
of
De
Standaard

•  What?
About
the
product
we
created

•  How?
About
the
pla6orm
we
use

•  How
much?
About
ﬁgures…
users
and
money

88%
user
sa>sfac>on
~Version
-‐1

Develop
Hybrid
version

Delight
your
Readers
with
a
Tablet
Op6mised

Newspaper

Why?
About
the
ambi>ons
of
De
Standaard

•  What?
About
the
product
we
created

•  How?
About
the
plaAorm
we
use

•  How
much?
About
ﬁgures…
users
and
money

TWIPE
MOBILE
PUBLISHING
SOLUTION

LICENSED
SOFTWARE
PLATFORM
LICENSED

SOFTWARE

Device

Detection

APPLICATION(S)

Device
Database

Web

Paper

IMPORT

Content

TV

Adaptation

Customer
Content
PUBLISH

DOWNLOAD

Uniﬁed
Content
Mobile
Website

ACCESS
Advertising

AdServer

Ordering

iTunes
CHECK
/
PAY

PAY
Billing

Billing

Smartphone
application

Messaging
INTERACT

TRANSMIT
Enduser
Contact

Facebook
Participation

Twitter

Social
Media

Notiﬁcations

Reporting

MIS
EXPORT

Financial
ﬂows

Tablet
application

Statistics

Analytics

4h
needed
to
create

a
newspaper
tablet
version

Results

Signiﬁcant
impact
on
app
&
newspaper

downloads

Results

•  Delighted
customer
feedback

•  Posi>ve
user
ra>ngs

•  TwiMer
comments

« For DS HD I am happy to pay 5€/week.
Such a pleasure to read. I am really impressed! »

« This is exactly what I expect
from a newspaper on iPad! »

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Delight you Readers with a Tablet Optimised Newspaper

1. 10 – 12 October 2011, Vienna, Reed Messe Wien Media Port Session: Tablet Publishing Trends Title: Delight your Readers with a Tablet Optimised Newspaper Speaker: Johan Mortelmans, Director E-Media, De Standaard, Belgium

2. Delight your Readers with a Tablet Optimised Newspaper Developed by

3. Delight your Readers with a Tablet Op6mised Newspaper Why? About the ambi6ons of De Standaard •  What? About the product we created •  How? About the pla6orm we use •  How much? About ﬁgures… users and money

4. Delight your Readers with a Tablet Op6mised Newspaper Why? About the ambi>ons of De Standaard •  What? About the product we created •  How? About the pla6orm we use •  How much? About ﬁgures… users and money

5. Version -‐1

6. Version -‐1

7. 88% user sa>sfac>on ~Version -‐1 Develop Hybrid version

8. Hybrid Version

9. Delight your Readers with a Tablet Op6mised Newspaper Why? About the ambi>ons of De Standaard •  What? About the product we created •  How? About the plaAorm we use •  How much? About ﬁgures… users and money

10. TWIPE MOBILE PUBLISHING SOLUTION LICENSED SOFTWARE PLATFORM LICENSED SOFTWARE Device Detection APPLICATION(S) Device Database Web Paper IMPORT Content TV Adaptation Customer Content PUBLISH DOWNLOAD Unified Content Mobile Website ACCESS Advertising AdServer Ordering iTunes CHECK / PAY PAY Billing Billing Smartphone application Messaging INTERACT TRANSMIT Enduser Contact Facebook Participation Twitter Social Media Notifications Reporting MIS EXPORT Financial flows Tablet application Statistics Analytics

11. Template Driven

12. Template Driven

13. 4h needed to create a newspaper tablet version

14. Delight your Readers with a Tablet Op6mised Newspaper •  Why? About the ambi>ons of De Standaard •  What? About the product we created •  How? About the pla6orm we use •  How much? About ﬁgures… users and money

15. Results Signiﬁcant impact on app & newspaper downloads

16. Results •  Delighted customer feedback •  Posi>ve user ra>ngs •  TwiMer comments « For DS HD I am happy to pay 5€/week. Such a pleasure to read. I am really impressed! » « This is exactly what I expect from a newspaper on iPad! »

17. Sponsoring

18. Marke>ng

19. Thanks! Developed by

Delight you Readers with a Tablet Optimised Newspaper

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Delight you Readers with a Tablet Optimised Newspaper