Robert Johansson (@Robbanjohansson), Head of RTB and Programmatic, Schibsted, Sweden

1. Schibsted Programmatic
London, 09.04.2014

2. Reach 8 out of 10 people
every day
40 % of the traffic

3. SCHIBSTED PROGRAMMATIC
Make the buy process more effective1 Bring intelligence into the buying process2
Programmatic Direct - iSocket, Shiny Ads,Adslot Real time bidding / Programmatic Premium / Premium
Guaranteed

4. SCHIBSTED PROGRAMMATIC
2
Always on campaigns
Branding campaigns
Premium Programmatic Deal ID
Second bid auction
Specific placement
Non guaranteedTransparent URL
4
Branding campaigns
Programmatic Direct
Integrated with the adserver
Guaranteed inventory
Audience buying
Transparent
1
Remnant inventory
Second bid auction
Non guaranteed
Audience buying Mainly performance campaigns
Open RTB
3
Always on campaigns
Branding campaigns
Premium Guaranteed
Specific placement
Guaranteed inventory
Transparent URL

5. #1 Transparency #2 Data #3 Tech providers
What are we talking about in Sweden?