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Measuring interaction in digital publications

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10 – 12 October 2011, Vienna, Reed Messe Wien Media Port Session: Innovative Advertising Title: Measuring interaction in digital publications Speaker: Ed Hewett, Manager of Digital Analytics, Omniture Business Unit, USA
Measuring Interactions in Digital Publications Ed Hewett, Digital Publishing Analytics, Adobe © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Metrics provided by Condé Nast and Adobe Digital Publishing Suite 1000+ © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 2
Digital publications unlock new opportunities © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 3
We’re here, now what? © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 4
Three reasons metrics matter for digital publications Run Your Business Engage Users Generate Revenue reporting & research personalize & optimize ad sales & operations © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 5
Metrics aren’t just about reporting, you must take action Digital Magazine Content Views (in millions) 200 150 100 50 0 Jan Feb Mar Apr May Jun Jul Aug Sep © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 6
Case Study: Condé Nast © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 7
Case Study: Condé Nast © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 8
Case Study: Condé Nast © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 9
Case Study: Condé Nast © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 10
Case Study: Condé Nast © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 11
Case Study: Condé Nast © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 12
Currency metrics for digital publications Unique Readers Reading Sessions Content Views Total Time Spent What Metrics Do You think should be included? © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 13
Adobe’s audience certification program App SDK Digital Publications Adobe Tag Your Sites, Publications, & Apps + Your Data + Enforced Implementation Standards Consistent, comparable measurement + Industry Standards MRC, IAB, … = Certified Audience Data © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 14
Adobe’s audience certification program My Digital Pub Readers per © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 15
YOU’RE INVITED Come join the conversation tabletmetrics@adobe.com © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 16

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Measuring interaction in digital publications

  • 1. 10 – 12 October 2011, Vienna, Reed Messe Wien Media Port Session: Innovative Advertising Title: Measuring interaction in digital publications Speaker: Ed Hewett, Manager of Digital Analytics, Omniture Business Unit, USA
  • 2. Measuring Interactions in Digital Publications Ed Hewett, Digital Publishing Analytics, Adobe © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • 3. Metrics provided by Condé Nast and Adobe Digital Publishing Suite 1000+ © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 2
  • 4. Digital publications unlock new opportunities © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 3
  • 5. We’re here, now what? © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 4
  • 6. Three reasons metrics matter for digital publications Run Your Business Engage Users Generate Revenue reporting & research personalize & optimize ad sales & operations © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 5
  • 7. Metrics aren’t just about reporting, you must take action Digital Magazine Content Views (in millions) 200 150 100 50 0 Jan Feb Mar Apr May Jun Jul Aug Sep © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 6
  • 8. Case Study: Condé Nast © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 7
  • 9. Case Study: Condé Nast © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 8
  • 10. Case Study: Condé Nast © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 9
  • 11. Case Study: Condé Nast © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 10
  • 12. Case Study: Condé Nast © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 11
  • 13. Case Study: Condé Nast © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 12
  • 14. Currency metrics for digital publications Unique Readers Reading Sessions Content Views Total Time Spent What Metrics Do You think should be included? © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 13
  • 15. Adobe’s audience certification program App SDK Digital Publications Adobe Tag Your Sites, Publications, & Apps + Your Data + Enforced Implementation Standards Consistent, comparable measurement + Industry Standards MRC, IAB, … = Certified Audience Data © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 14
  • 16. Adobe’s audience certification program My Digital Pub Readers per © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 15
  • 17. YOU’RE INVITED Come join the conversation tabletmetrics@adobe.com © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 16