W3i is a leader in monetization and user acquisition solutions for mobile and desktop apps. The company’s mobile offer exchange sources and optimizes offers from leading providers, often doubling existing revenue. Offer providers benefit from the open marketplace of quality app enthusiasts with targeting and flexible pricing. For marketing desktop apps InstalllIQ recommends relevant apps during the installation process using advanced technology to match users with valued software. W3i’s app experts deeply collaborate with application developers to grow their businesses. For more information, visit www.W3i.com and @W3i.

1. acquire. monetize. grow.

2. Monetization Solutions User Acquisition Solutions
Direct Network Traffic
$$ From Offer Sales
Offer Placement Traffic
$$ From Offer Sales
• Incented offers • Non-incented offers
Services
Freemium Game Storefront
Media Buying
Production
Analytics
Partner Network

3. Precision User Acquisition
Delivering High-volume, Engaged Users

4. Build a Massive Audience
• Reach millions of users each
month
• Optimize with audience
management and bidding
support
• Pay only for results
user acquisition

5. Data-driven Performance
• Make better decisions with
detailed performance metrics
• Full data sharing using popular
methods
• Simplify campaign management
with user acquisition tracking
tool
user acquisition

6. Maximized Game Revenue

7. Highest Yielding Offers
•Direct and Network Sourced Offers
•Competing in Real Time
•Resulting in Highest-Yielding eCPM’s
monetize

8. Optimized Through
Experimentation
• A/B Testing
• Segmentation
• Rapid Iteration
• Sample Size Target
• Actionable Reporting
monetize

9. Services to Grow
Your App Business

10. Freemium Games Platform
• Hosted virtual goods
management system
• Get to market faster-
no server-side code
• Make quick inventory
and currency changes
• One easy-to-use
interface
service

11. 120+ App Experts Working With You
• Freemium Game Monetization
• Media Buying
• Production
• Analytics

12. Working hard to grow our
partners’ business.
About

13. Design Simulation Game
The Results:
Acquire, monetize, and grow with W3i acquire
The Challenge: A design sim game that was in the • 82,739 installs in 24 hours
App Store’s Top 10 Grossing in European market and • Penetration of the US market
was looking to penetrate the US market.
monetize
The Solution: The developer partnered with W3i • Top Grossing rank for more than 2 weeks
leveraging the freemium game media buying • Netting $1 million plus
expertise of W3i. A pay-per-install campaign was
developed. grow
• More than 700k DAU’s
The Results: Installs exceeded goal by 65% for
82,739 installs in 24 hours.
User Acquisition: Along with the organic installs
generated from top ranking in the App Store post
campaign, DAU's climbed to more than 700,000,
allowing the app to retain Top Grossing position for
more than two weeks. The design simulation game
was now grossing more than Angry Birds--netting
over $1 million for the developer.
AppAnnie.com

14. Battle Bears Royale
The Results:
Challenge: Leverage brand acquire
equity while moving to freemium • DAU’s increased by 78%
• 7-day retention rate doubled
model
monetize
Solution: Partner with W3i • Revenue increased by 650%
• ARPU increased by 400%
Monetization & Optimization:
• 49% of revenue driven by interstitial
Build in W3i Monetization offers
• $34.47 eCPM on interstitial offers
Platform and optimize game for during campaign
maximum performance
grow
User Acquisition: Execute • Port game to Android
profitable media plan • Continued optimization
• Franchise brand due to popularity
About

15. Let’s get to work
acquiring users
monetizing your app
growing
info@W3i.com