Voula Philippidis has over 25 years of experience in technology, education, and digital marketing. She founded Edutain Distribution in 1993 and grew it to employ 30 people and have 2500 customers. She is skilled in areas like strategic planning, business development, sales leadership, procurement, and transformation. Her experience includes roles at Eskom, Allied Bank, and L'Oreal Cosmetics prior to founding Edutain Distribution.

1. VOULA PHILIPPIDES
Curriculum vitae
Tel +27 11 453 2119
Mobile +27 84 920 4373
1 Chestnut Sq
Dowerglen ext 3
EDENVALE ;GAUTENG
SOUTH AFRICA
philippidesv@gmail.com
www.edumall.co.za
C E O
Innovative thinker with broad-base d expertise in the field of technology ,education and
digital media marketing and development .
Proven ability to read into market trends in my field ,timeously analyze,key business
drivers and develop st rategies to harness the opportunities.
 SKILLS
Leading Change –Transform at io n Digital and other -Developin g New Business - Redesignin g
Business Processes
Leading & developing teams –Growing Revenue & profit-Negotiat in g & closing deals –
Creating Winning Business plans – Raising Capital – ROI-driven Product
development ,positioning -Brand Management – Leading PR Campaigns – Launches-
Exhibition s – Conferences

2. Career history
Page 2
EXECUTIV E HIGHLIGHTS
 New Business Startup – Establ i shed i nnovati ve HI TECH di stri buti on company ,
carryi ng vari ous cutti ng edge technol ogy hardware / software sol uti ons to over 2500
resel l ers nati onwi de and sub saharan Afri ca .
 Strategic Planning – Turned around underperformi n g products ,b y compl etel y
changi ng the regul ar i nternati onaL product strategy of our vendors , to l ocal i zed
market ni ches.
 Business development and sales leadership – Won Government educati onal
tenders,setu p uni que channel s for some of the i nternati onal brands .Eco pa rtnershi p
wi th INTEL EDUCATIO N.
 Procurement & Exclusive contracts – Sel ected and negoti ated excl usi ve di stri buti on
agreements wi th top i nternati onal and l ocal devel opers and HI TECH vendors .
 Transformat io n al Change – Rei nvi gorati ng our revenues wi th new products and new
customers ,duri ng changes i n technol ogy through the everchangi ng face of
technol ogy i n 21 years .
Personality
 High integrity ,energetic leader known for ability envision and create successful
outcomes in challenging markets.Tenac ious and Passionate toward reaching
the pinnacle of my goals and career .Strive for the ultimate opportunity to
utilize numerous years of experience in my various job descriptions .
 Growing in the field of technology ,I am super excited about the migration of
business to Cloud based Digital Disrupti ve models,that is bringing about
change management and a huge wave of business opportuniti es.
 Business developm ent, res earc h & developm ent ,procurem ent and hi tech
innovat ion are some of my strong points .People skills based on EQ and
transform ati on.

3. Career history
Page 3
Professional
Profile
 Founder and ManagingMember of ALIEN ENTERPRISES cc since
1993 .Developed and grew the company in the cutting edge HI TECH sourcing
of hardware/ software to the distribution channel fromstartup to a Medium
sizeCompany .Edutain distribution,went from startup to employing 30
employees and 2500 customers ,with various leading local and multinational
vendors worldwide.
 CEO Managingthe entire operation
 Brand Management ,Sourcing,Procurement
 Wide Range Technology research and development, Product Development
 Strategic Planning
 Sales,Marketing,budgets ,planning ,execution
 PR Advertising,Digital Marketing,Market Trends monitoring
 Customer Services and support .Reseller trainingand end user support
 Negotiation and maintenance of Local and International
PROCUREMENT ,Royalty,exclusive,channel agreements .
 Product development and management
ACCOMPLISHMENTS
Awards
Achieved
Man of the Year
award (Greek
Cham ber of
Com m erce)
Young Bus ines s
Achiever 1997
Finalis t
Top Ten IT
WOMEN - 2009

4. Career history
Page 4
1993 – Up to date Edutain Distribution
Johannesburg
C E O
o Founded the com pany
o Em ploy 25 profes s ionals
o Repres enting top brands in s oftware
and hardware s olutions to res eller
partners .
o Com pany growing at approxim ately 45%
per annum
o Maintain high profile in an ever
changing technology environm ent
o Create and build m arkets for cutting
edge technologies .
o Develop people in our
com pany ,building relations hips with
s uppliers and cus tom ers .
o Sourcing and Procurem ent of products
worldwide ,product developm ent and
innovation of ICT technologies .
o Es tablis hing royalty contracts with local
and overs eas vendors .Maintaining and
building relations hips with worldwide
partners .
o Bus ines s developm ent locally and
neighbouring countries and overs eas .
1987 – 1989 Eskom – Power Corporation
Johannesburg
PROCUREM ENT office r / IT Suppor t Offi cer
o Supported group of 300 IT us ers on
local s ys tem
o Res pons ible for planning, Procurem ent
for various divis ions and im plem enting
s ys tem s
o Cons ulting and res earching with us ers
on requirem ents and s upplying s olutions

5. Career history
Page 5
1986 – 1989 Allied Bank
Johannesburg
Support Administrator (Half Day)
o Preparing work s chedules for day and
night s hift on m ain fram e
o Monitoring work s chedules as per logs
and als o recording downtim e
o Res olving any problem s with work
output in term s of co-ordinating
technical or other problem s
1981 – 1985 L’Oreal Cosmetics
Johannesburg
IT M anager
o Started as operator then m oved to
Accounts IT Manager
o Running day to day accounting s ys tem s
on m ain fram e
o Supervis ing s ix operators
o Procuring for various
projects .Maintaining and im plem enting
new s ys tem s in order to com puteris e the
entire operation.

6. Career history
Page 6
Golf, Gym , Hiking, Dancing and Bus ines s ,Self Im provem ent
Professional Memberships
Mem ber Greek Bus ines s Cham ber, Entrepreneur Club,Wom en in IT
Johannnes burg
Community Activities
Mem ber of Greek Sporting Club, Local Church
Political Party m em ber
Interests and Activities
Interior des ign, Painting, Social Media ,
Health, Fas hion, Dancing, Stock Markets , Hi -Tech
Languages
Englis h, Afrikaans , Zulu and Greek ( Fluent read / write )
Hobbies
Technology , Reading and Social m edia ,fitnes s ,travel,golf,Poli tics

7. Career history
Page 7
1975 Matric
1988 – 1988 Damelin
Johannesburg
Basic Programming Diploma
1990 – 1991 Boston Computer College
Johannesburg
Computer Sciences Diploma with merit
1992 – 2015 Various courses ranging from
Sales Management ,Negotiati on ,Strategic
Management ,Procurem ent , el earning (Rapti vity Training) ,ICT in
education (Intel Eco Partner )
References Availableupon request.
Thank you for your consideration