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Driving Traffic With Domains

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Domain names have value as both collectible assets and revenue generators. Owning relevant domain names can help drive traffic and leads through various strategies like improving search engine optimization and search marketing, offering direct navigation options for customers, and engaging visitors through content on the domains. Acquiring valuable domain names through registration, aftermarket purchases, or auctions can provide returns through increased traffic, lead generation, and savings on marketing costs.

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Domain Asset Management and New TLDs Driving Leads Through Smart Domain Development Victor H. Pitts, Vice President, Moniker and SnapNames
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Why domains matter ,[object Object],[object Object],[object Object],[object Object]
Why domains matter ,[object Object],[object Object],[object Object]
Why domains matter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How domains can help attract traffic and drive leads ,[object Object],[object Object],[object Object],[object Object]
Impact on brand ,[object Object],[object Object],[object Object]
Impact on brand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Improving SEO and SEM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Improving SEO and SEM
Improving SEO and SEM ,[object Object],[object Object],[object Object],[object Object],[object Object]
Improving SEO and SEM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Improving SEO and SEM ,[object Object],[object Object],[object Object],[object Object]
Improving SEO and SEM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Improving SEO and SEM ,[object Object],[object Object],[object Object]
Improving SEO and SEM
Counter balance with direct navigation ,[object Object],[object Object],[object Object]
Counter balance with direct navigation ,[object Object],[object Object],[object Object],[object Object]
Counter balance with direct navigation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Counter balance with direct navigation ,[object Object],[object Object],[object Object],[object Object]
Get your visitor engaged ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Get your visitor engaged ,[object Object],[object Object],[object Object],[object Object],[object Object]
Get your visitor engaged ,[object Object],[object Object],[object Object],[object Object],[object Object]
What’s the value of a domain? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What’s the value of a domain? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What’s the value of a domain? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ways to acquire domains ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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  1. 177 million in 2008 represented a 16% growth over 2007 The composition of the domain name industry and rank order in terms of base size remained consistent in the fourth quarter. The largest TLDs in terms of base size were .com, .cn, .de, .net, .org, .uk, .info, .nl (The Netherlands), .eu (European Union), and .biz.
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