1. Vodafone 360 Shop:
Publishing Your Apps
Jon Price
Developer Tools Manager
Vodafone Internet Services
15th February 2010

2. Publishing Platforms – Where to Upload
widget.vodafone.com/dev
• Free only
• 9 Vodafone markets
jil.org
• Free and Paid (pay-per-download)
• 8 Vodafone markets
•Verizon, Softbank, China Mobile soon
Today

3. Upload via JIL.org – Step 1

4. Upload via JIL.org – Step 2

5. Upload via JIL.org – Step 3

6. Marketing Your Apps (I)
Item Input requirements Comment Mandatory
Developer Name 50 char max Captured in registration. Y
Only 15 chars display in many Shop
views.
Company Name 50 char max Captured in registration. N
Only 15 chars display in many Shop
views.
If provided, Shop uses this instead of
Developer Name.
App Title 30 char max Shortened with “…” in many Shop Y
views, scrolls when in focus.
App Description 280 char max Should include “What’s new in this Y
version” text if a new version is
uploaded.
Category Must select at least one “Other” should not be used. Y
from options. May select “Games” should only be used for
up to three. playable games.

7. Marketing Your Apps (II)
Item Input requirements Comment Mandatory
Icon Image Large 200 x 200 pixels .PNG Will be scaled down for many Y
Shop views, design for as small as
36x36.
Use square corners.
This is not the icon in the .wgt file
that is displayed in menu of
phone.
Content Screenshots 240 x 320 pixels .PNG 1:1.333 aspect ratio Y
min 3, max 6
Note: Vodafone Premium Partner Programme will require additional images.

8. Image Size Examples and Uses: H1 and M1
Icon cover flow Hero icon image
130 x 130 108 x 108
(resized from 200 x 200) (resized from 200 x 200)
List icon image
92 x 92
(Resized from 200 x 200)

9. Image Size Examples and Uses: H1 and M1
Icon Image
108 x 108
(resized from 200 x 200)
Screenshot Zoomed In
240 x 320
Icon Image
108 x 108
(resized from 200 x 200)
Screenshot
Resized from 240 x 320 with
proportions kept the same

10. Image Size Examples and Uses: S60v5 Touch Phones
Hero icon image
Icon cover flow
85 x 85
80 x 80
(resized from 200 x 200)
(resized from
200 x 200)
List icon image
60 x 60
(resized from 200 x 200)
Icon image
53 x 53
(resized from 200 x 200)
Screenshot
Resized from 240 x 320 with
proportions kept the same

11. Image Size Examples and Uses: S60v3 Non-Touch Phones
Icon cover
flow Hero icon image
53 x 53 60 x 60
(resized from (resized from 200 x 200)
200 x 200)
List icon image
40 x 40
(resized from 200 x 200)
Icon image
53 x 53
(resized from 200 x 200)
Screenshot
Resized from 240 x 320 with
proportions kept the same