Nivea strategy

An Ode to Nivea’s Success Presented By – Vivek Sharma R.N. – 06 PGPIMC (2006-08)

Introduction ,[object Object],[object Object],[object Object]

Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Products Category of Nivea ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Market Leadership ,[object Object],[object Object],[object Object],[object Object],[object Object]

Answer 1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Pros of Adopting Umbrella Branding ,[object Object],[object Object],[object Object],[object Object]

Cons of Adopting Umbrella Branding ,[object Object],[object Object],[object Object]

Answer 2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Nivea strategy

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Nivea strategy