Dabur India Ltd. is a leading FMCG company in India with a presence in rural markets. It has a wide product portfolio across healthcare, personal care, and food categories. In rural markets, Dabur's top-selling products include Dabur Amla hair oil, Dabur Chyawanprash, and Hajmola digestives. To target rural consumers, Dabur utilizes promotional activities like contests, advertisements on TV and newspapers, and affordable small packaging. It also leverages a vast distribution network to ensure products reach rural areas.

1. Rural Marketing of Dabur India ltd. Presented By – Vivek Sharma Roll No. 06 ISMC, Noida Presented To – Mr. N.H. Mullick

4. Demand in Consumer Durables in Rural Market (Figures in ‘000 tonnes)

5. Demand of Consumer Expandable (Number of households owning goods per ‘000 households)

6. Penetration of Expendables (Number of households using consumables per ‘000 households)

7. Rural Demand Expandable (% of all India)

8. Rural Marketing of Dabur India ltd.

23. % of Dabur Products in the market

25. Competitors of Dabur in Rural Market (in hair oil segment) Meera herbal oil Navratna Himtaj Parachute Him Raj Bajaj Brahmi Amla Banphool Shanti Amla Keo Karpin Nihar

30. Market Share of Hair Oil (in Rural market)

36. Thank You