3. What is Social Media?
DEFINED: Interactive media using online tools to
connect people.
It’s about us connecting, interacting & sharing online.
Social media for business is about reach & connection.
4. Major Three Component Of Social
Media
The main focus lies on content & services for
collaborative creating ,management, updating and
sharing of content.
Trust building services as ratings, voting and similar
are also the foundation for the collective intelligence
service.
Services and automatic update procedures that
evaluate each users input and always create a new
common state knowledge and content.
5. Categories Of Social Media
Blogs : comprising individuals’ or firms’ online
journals, often combined with audio or video products.
Example-personal blogs, house blogs
Social networks: application allowing users to build
personal web site accessible to other users for
exchange of personal content and communication i.e.
Facebook
Content communities :websites organizing and
sharing particular types of content.
6. Categories Of Social Media
Forms/Bulletin Boards: site for exchanging ideas
and information usually around special interests.
Content aggregators: application allowing users to
fully customize the web content they wish to access.
7. Ways Social Media Can Be Used
for Business
Customer Support
Market Research
Brand Marketing
Public Relations
Promotions
Consumer Education
Sales
New Product Development
Customer Relationship Management
8. Why is Social Media Changing the
Game?
We can’t be bought like we used to be.
We want more than a handout or a quick sell.
We want to know who we know approves or likes it.
We want to know that you’re listening to us.
We want to be a part of the creation process.
We want our voice to be heard for new products.
We want a relationship
We want to be appreciated, acknowledged and
rewarded.
9. 4 Key Steps – Entering Social
Media the Right Way
Step 1: Listen. See what people are saying about your
brand, your products and your industry before
jumping in.
Step 2:Interact. Join the conversation in a way that
adds value. "You have to contribute to conversations
people are already having to gain an audience," says
Qualman.
10. 4 Key Steps – Entering Social
Media the Right Way
Step 3:React. "If 70 percent of people are saying they
like something about your product, how quickly [are
you] changing your product to deliver more of what
they like?”.
Step 4:Sell. Now is the perfect time to seamlessly add
in a little self-promotion. "If you're reacting to
customer feedback to constantly improve your
offering, selling will come naturally," Qualman states.
11. Strategic Ways to Get Started
Plan
Build
Promote
Measure
Enhance
12. ACTION: Find Ways to Engage
Take this first action step to engage with your clients
today:
Organize an event where consumers can engage
with your brand and other consumers.
Facilitate the discussion with “how to” product
discussions, best practices, and open forums.
Create an open two-way channel to discuss your
brand as an online focus group.
13. TIPS: What TO Do
Integrate your content on all your platforms but remember…
Develop a social media content plan. Make it a priority.
Watch what your customers are saying online. Respond to
all complaints and request feedback and interaction.
Do give proper credits online. It’s better to work with other
companies than to only discuss your business.
14. Social Media Ways to Get Started
Example: Social Media Content Outline.
Mondays: Post galleries of events from the
weekend, thank guests, tag people and give shout
outs to vendors.
Tuesdays: Post the weekly blog post and add a
quote or announce mid-week events and so on…
SOCIAL MEDIA.FLV
