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Preparing to Write Business Messages
Business writing is . . . ,[object Object],[object Object],[object Object]
The 3-x-3 Writing Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Analyzing and Anticipating ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Adapting to Task and Audience ,[object Object],[object Object],[object Object]
Adapting to Task and Audience ,[object Object],[object Object],[object Object]
Developing Reader Benefits ,[object Object],[object Object],[object Object],[object Object]
Developing Reader Benefits ,[object Object],[object Object],[object Object],[object Object]
Hidden Negative Meanings Writers are sometimes unaware of the hidden messages conveyed by their words.
Hidden Negative Meanings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Hidden Negative Meanings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Creating Effective Sentences ,[object Object],[object Object],[object Object],[object Object],[object Object]
Recognizing Phrases and Clauses ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Using Short Sentences ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: American Press Institute
Emphasizing Important Ideas   ,[object Object],[object Object],[object Object]
Use the Active Voice for Most Sentences ,[object Object],[object Object],[object Object]
Use the Passive Voice To Deemphasize the Performer and/or To Be Tactful ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Effective Paragraphs
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Effective Paragraphs
Writing Letters
The Direct Pattern ,[object Object],[object Object],[object Object]
Frontloading in the Opening ,[object Object],[object Object]
Explaining in the Body ,[object Object],[object Object],[object Object]
Being Specific and Courteous in the Closing ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Formatting Business Letters
[object Object],[object Object],Formatting Business Letters
Formatting Business Letters   WEB: cypress@grid.com 5090 Katella Avenue  PHONE:  (310) 329-4330 Anaheim, CA 92642  FAX:  (310) 329-4259 May 18, 2001 Ms. LaTonja Williams Health Care Specialists 2608 Fairview Road Costa Mesa, CA 92627 Dear Ms. Williams: SUBJECT:  FORMATTING BUSINESS LETTERS Cypress Associates, Inc.  Letterhead Dateline Inside  Address  Salutation Subject  Line  2 inches from top of page 2 to 7 blank lines 1 blank line 1 blank line 1 blank line
Formatting Business Letters At your request, this letter illustrates and explains business  letter formatting in a nutshell. The most important points to remember are these: 1. Set margins between 1 and 1½ inches; most word  processing programs automatically set margins at 1 inch. 2. Start the date 2 inches from the top edge of the paper or 1  blank line below the letterhead, whichever position is  lower. 3. Allow about 5 lines after the date—more lines for shorter  letters and fewer lines for longer ones. The two most popular letter styles are block and modified block. Block style, with all lines beginning at the left, causes
Formatting Business Letters the least trouble. In modified block style letters, the date and closing lines start at the center. For both styles the complimentary close is followed by 3 blank lines before the writer’s signature. Reference initials and enclosure notations, if used, appear in the lower left corner, as shown below. So that you can see additional styles, I’m sending our office style guide. I certainly hope this material is helpful to you and your assistants, Ms. Williams. Sincerely, Sharon Montoya Sharon Montoya SM:mef Complimentary Closing  Printed  Name  Reference  Initials  3 blank lines 1 blank line 1 blank line
The Five Ss of Goodwill Messages ,[object Object],[object Object],[object Object],[object Object]
The Five Ss of Goodwill Messages ,[object Object],[object Object]

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Preparing Effective Business Messages

  • 1. Preparing to Write Business Messages
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. Hidden Negative Meanings Writers are sometimes unaware of the hidden messages conveyed by their words.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27. Formatting Business Letters WEB: cypress@grid.com 5090 Katella Avenue PHONE: (310) 329-4330 Anaheim, CA 92642 FAX: (310) 329-4259 May 18, 2001 Ms. LaTonja Williams Health Care Specialists 2608 Fairview Road Costa Mesa, CA 92627 Dear Ms. Williams: SUBJECT: FORMATTING BUSINESS LETTERS Cypress Associates, Inc. Letterhead Dateline Inside Address Salutation Subject Line 2 inches from top of page 2 to 7 blank lines 1 blank line 1 blank line 1 blank line
  • 28. Formatting Business Letters At your request, this letter illustrates and explains business letter formatting in a nutshell. The most important points to remember are these: 1. Set margins between 1 and 1½ inches; most word processing programs automatically set margins at 1 inch. 2. Start the date 2 inches from the top edge of the paper or 1 blank line below the letterhead, whichever position is lower. 3. Allow about 5 lines after the date—more lines for shorter letters and fewer lines for longer ones. The two most popular letter styles are block and modified block. Block style, with all lines beginning at the left, causes
  • 29. Formatting Business Letters the least trouble. In modified block style letters, the date and closing lines start at the center. For both styles the complimentary close is followed by 3 blank lines before the writer’s signature. Reference initials and enclosure notations, if used, appear in the lower left corner, as shown below. So that you can see additional styles, I’m sending our office style guide. I certainly hope this material is helpful to you and your assistants, Ms. Williams. Sincerely, Sharon Montoya Sharon Montoya SM:mef Complimentary Closing Printed Name Reference Initials 3 blank lines 1 blank line 1 blank line
  • 30.
  • 31.