The days of the in-home mailer are over. Charity innovators are combining e-commerce, pop culture, and the newest technology to transform online consumers into avid social good supporters and help nonprofits thrive. Coppy Holzman, CEO and co-founder of leading charity auction site Charitybuzz, will speak about ways nonprofits can use the power of the internet to raise funds, including year-round luxury online charity auctions and best practices for engaging supporters online. This is sure to be a dynamic discussion on innovative online fundraising and what's coming next in philanthropy.

1. Webinar: Discover the
power of Online Auctions

2. About Vivanista
High quality Training & Tools to help you and your organization raise more
money.

3. Guest Expert
CoppyHolzman
CEO and Co-founder
charitybuzz

5. Discover The Power
Of Online Auctions

6. What You’ll Learn
• Online Auction Benefits
• How-to promote most effectively
• How-to communicate with bidders and encourage
bidding
• What role celebrities and luxury brands play
• What are best practices post-auction
• What are the biggest benefits of using a specialized
online charity auction platform

7. Why are online
auctions important?

8. An Important
Fundraising Tool For…

9. What are the benefits
to online Auctions Vs.
Live Auctions?

10. Benefits
• Raise Awareness
• Increase Revenue
• Less Work

11. What are the best online
auction items & how do
you find them?

12. Top Auction Items
’

13. How do you promote
an online auction?

14. Online Auction Lifecycle

15. How do you
Communicate and
Encourage Bidding?

16. Communication With Bidders
• Email Blasts
• Bid Widgets
• Website Banners
• Booklets on site and at events
• Media Outlets
• Social Media
• Personal Phone Calls

17. Buzz made easy

18. What role do
celebrities and luxury
brands play?

19. Celebrities and luxury brands

20. What are the best
practices post
auction?

21. Best Practices

22. What are the benefits of
using a specialized online
charity auction platform?

23. Charity Auction Platform

24. Example: RFK
Center for Human rights and Justice
•
•
•
•
•
•
•

25. A Look at
charitybuzz

26. charitybuzz by numbers
• Over 3,000 nonprofits
• Over 200 brands
• 60,000+ registered bidders
• Average lot retails in excess of $4,000
• Top 1% of household incomes
• Bidders in over 110 countries
• Raised over $50 million in 5 years

27. BUZZTestimonial

28. Questions?

29. Thank You
To Our Friends at
For More Information, Please Contact:
Ben Erwin, Director of Business Development at 646.998.6165 or
ben@charitybuzz.com
437 5th Avenue, 11th Floor New York, NY 10016

30. Thank you for Attending!
For more information about
Vivanista’s training, please visit
www.vivanista.com
or contact annie@vivanista.com