Steve Keenan, former online travel editor at the Sunday Times talked delegates at the Visit York Tourism Conference through the social media marketing options available to them

1. Visit York Tourism Conference 2012
Six ways to move on in
… travel marketing
@stevenkeenan
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2. My name is Steve…
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3. Newspaper declines
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4. Spin-off effects
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5. Six new ways to market travel
1. Introduction – how’s it shifting
2. Tourist boards > DMOs
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6. It’s tough out there
Destination marketing is becoming
extremely competitive worldwide.
Destinations need to differentiate
products and develop partnerships
between the public and private
sector locally in order to co-ordinate
delivery. Taking advantage of new
technology also enables destinations
to enhance competitiveness by
increasing visibility, reducing costs
and enhancing local co-operation …
- Dimitrios Buhalis, 2012
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7. Spain: social news hub
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8. The master/servant relationship
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9. Six new ways to market travel
1. Introduction – how’s it shifting
2. Tourist boards > DMOs
3. Social media: Twitter + YouTube
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10. Visit York
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11. York Walls
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12. Some more
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13. Some more
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14. Some more
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15. @OrkneyLibrary
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16. Orkney humour 1
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17. Orkney humour 2
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18. Orkney humour 3
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19. It really is dull…
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20. City of York
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21. City of York council
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22. www.placestogo.travel
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23. YouTube search: York
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24. Rick Steve’s Europe
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25. Six new ways to market travel
1. Introduction – how’s it shifting
2. Tourist boards > DMOs
3. Social media: Twitter + YouTube
4. Video
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26. 7 ways to create travel video
… that won’t break the bank

27. 1. Do it yourself - Hostelworld
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28. 2. Get your staff to do it – Expert Africa
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29. 3. Run a competition – Inside Japan
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30. 4. Hire a vlogger – Intrepid Travel
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31. 5. Think retro – Erna Low
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32. 6. Timelapse
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33. 7. Give G+ Hangouts a try
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34. Video please!
• Tourist attraction: Inside the Minster roof;
making chocolate; timelapse of engine cabins
• Restaurants: the provenance of your food
• B&B owner: Likewise, from pigsty to plate
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35. This little piggy…
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36. Six new ways to market travel
1. Introduction – how’s it shifting
2. Tourist boards > DMOs
3. Social media: Twitter + YouTube
4. Video
5. Instagram + Pinterest
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37. Pinterest
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38. The rise of image sites
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39. Cataluyna Instagram trip
http://www.slideshare.net/socialtrav/stm-miquel-alabern-catalunya
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40. Six new ways to market travel
1. Introduction – how’s it shifting
2. Tourist boards > DMOs
3. Social media: Twitter + YouTube
4. Video
5. Instagram + Pinterest
6. Bringing bloggers to your city
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41. Blogville Italy
http://www.slideshare.net/socialtrav/blogville-stm2012
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42. Thank you
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