Steve Keenan, former online travel editor at the Sunday Times talked delegates at the Visit York Tourism Conference through the social media marketing options available to them
5. Six new ways to market travel
1. Introduction – how’s it shifting
2. Tourist boards > DMOs
www.travelperspective.co.uk 5
6. It’s tough out there
Destination marketing is becoming
extremely competitive worldwide.
Destinations need to differentiate
products and develop partnerships
between the public and private
sector locally in order to co-ordinate
delivery. Taking advantage of new
technology also enables destinations
to enhance competitiveness by
increasing visibility, reducing costs
and enhancing local co-operation …
- Dimitrios Buhalis, 2012
www.travelperspective.co.uk 6
25. Six new ways to market travel
1. Introduction – how’s it shifting
2. Tourist boards > DMOs
3. Social media: Twitter + YouTube
4. Video
www.travelperspective.co.uk 25
26. 7 ways to create travel video
… that won’t break the bank
27. 1. Do it yourself - Hostelworld
www.travelperspective.co.uk 27
28. 2. Get your staff to do it – Expert Africa
www.travelperspective.co.uk 28
29. 3. Run a competition – Inside Japan
www.travelperspective.co.uk 29
30. 4. Hire a vlogger – Intrepid Travel
www.travelperspective.co.uk 30
33. 7. Give G+ Hangouts a try
www.travelperspective.co.uk 33
34. Video please!
• Tourist attraction: Inside the Minster roof;
making chocolate; timelapse of engine cabins
• Restaurants: the provenance of your food
• B&B owner: Likewise, from pigsty to plate
www.travelperspective.co.uk 34
40. Six new ways to market travel
1. Introduction – how’s it shifting
2. Tourist boards > DMOs
3. Social media: Twitter + YouTube
4. Video
5. Instagram + Pinterest
6. Bringing bloggers to your city
www.travelperspective.co.uk 40
110 entries to win a trip to japanwith lots of lovely vid content - £5k worth of SEO before winner started – with a brief to video and blog every day
Intrepid Trael found Perennial Plate – 300K views on huff post and ny times, plus 70K on PP – can use on intrepid, now hiring for china and elsehwere
Erna Low 80th
No cost just immense patience
None of us on travel coffee morning break had a chat – can bring in all sorts of specialists for a dicussion, auto loaded to YouTube - and YouTube 2nd biggest search after… Google