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What is Social Media?
Social Media is a conversation
      using online tools.
Just because you are not
involved in social media does not
   mean your visitors are not
             involved.
Social Media Outlets used by the
         Natchez CVB
 Facebook            Google+

                     Blog
 Twitter

                     Instagram
 Pinterest

  TripAdvisor        Flickr


  Foursquare


  Hootsuite          Statigram
•Approximately 72% of Internet users in America are on
Facebook

•Monthly active users were 1.01 billion as of September 30,
2012

•Daily active users were 584 million on average for September
2012

•On average, a user has approximately 130 Facebook friends.

•80% of US social network users prefer to connect to brands
through Facebook.
•The Google +1 button is used 5 billion times
every day

•As of December 2012, it has a total of 500
million registered users of whom 235 million
are active on a monthly basis.

•Google+ can help your ranking on Google
• There are over 465 million accounts on Twitter

• Of those accounts, 107.7 million are in the
  United States

• Hootsuite has 5 million users
&
• Over 10.4 million registered users

• It is the fastest site in history to break through the
  10 million unique visitor mark

• In January of last year, it was driving more referral
  traffic to retailers than LinkedIn, YouTube and
  Google+ combined
Out of 65
CVB/DMO’s present
at the 2012 Social
Media Tourism
Symposium, the Visit
Natchez Pinterest
ranked #17.




                       www.sparkloftmedia.com
By the end of
2012, there were
420 CVB/DMO’s
on Pinterest. Visit
Natchez ranked
#57 out of 420.
• Instagram has over 4 billion photos


• 5 million images are uploaded to Instagram every day

• If you have an Instagram, you can access Statigram


• There are over 100 million registered user on Instagram and
  75 million on Flickr
#visitnatchez
#visitnatchez
•Over 75 million reviews and opinions
worldwide

•TripAdvisor states it is the world’s
largest social travel network with over
100 million travelers having used it.
•25 million users

•1 million businesses

•10.4 million monthly users
• 2 billion views per day

• 829,440 videos are uploaded everyday

• 24 hours of video are uploaded every minute

• It would take 1700 years to watch all of the content
  on YouTube
Sources
Social Media Help
• http://bit.ly/UTzQxz


The Ultimate Social Media Sizing
Cheat Sheet
• http://bit.ly/VHzbPt
Sources
Facebook Stats & Help
•   http://www.mademan.com/mm/facebook-statistics.html

•   http://techcrunch.com/2012/10/23/facebook-announces-
    monthly-active-users-were-at-1-01-billion-as-of-september-
    30th/

•   http://www.jeffbullas.com/2012/04/30/20-interesting-facts-
    figures-and-statistics-revealed-by-facebook/

• http://www.squidoo.com/facebookpage


Twitter Stats
•   http://www.jeffbullas.com/2012/04/23/48-significant-social-
    media-facts-figures-and-statistics-plus-7-infographics/
Sources
Google+ Stats
• http://en.wikipedia.org/wiki/Google%2B


TripAdvisor Help
• http://resnexus.com/articles/using-tripadvisor-to-your-
  advantage.html

Other Stats
• http://expandedramblings.com/index.php/resource-how-
  many-people-use-the-top-social-media/

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50 Shades of Tourism- Social Media

  • 1.
  • 2. What is Social Media?
  • 3. Social Media is a conversation using online tools.
  • 4.
  • 5. Just because you are not involved in social media does not mean your visitors are not involved.
  • 6. Social Media Outlets used by the Natchez CVB Facebook Google+ Blog Twitter Instagram Pinterest TripAdvisor Flickr Foursquare Hootsuite Statigram
  • 7. •Approximately 72% of Internet users in America are on Facebook •Monthly active users were 1.01 billion as of September 30, 2012 •Daily active users were 584 million on average for September 2012 •On average, a user has approximately 130 Facebook friends. •80% of US social network users prefer to connect to brands through Facebook.
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  • 11. •The Google +1 button is used 5 billion times every day •As of December 2012, it has a total of 500 million registered users of whom 235 million are active on a monthly basis. •Google+ can help your ranking on Google
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  • 13. • There are over 465 million accounts on Twitter • Of those accounts, 107.7 million are in the United States • Hootsuite has 5 million users
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  • 19. • Over 10.4 million registered users • It is the fastest site in history to break through the 10 million unique visitor mark • In January of last year, it was driving more referral traffic to retailers than LinkedIn, YouTube and Google+ combined
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  • 21. Out of 65 CVB/DMO’s present at the 2012 Social Media Tourism Symposium, the Visit Natchez Pinterest ranked #17. www.sparkloftmedia.com
  • 22. By the end of 2012, there were 420 CVB/DMO’s on Pinterest. Visit Natchez ranked #57 out of 420.
  • 23. • Instagram has over 4 billion photos • 5 million images are uploaded to Instagram every day • If you have an Instagram, you can access Statigram • There are over 100 million registered user on Instagram and 75 million on Flickr
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  • 30.
  • 31. •Over 75 million reviews and opinions worldwide •TripAdvisor states it is the world’s largest social travel network with over 100 million travelers having used it.
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  • 33. •25 million users •1 million businesses •10.4 million monthly users
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  • 36. • 2 billion views per day • 829,440 videos are uploaded everyday • 24 hours of video are uploaded every minute • It would take 1700 years to watch all of the content on YouTube
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  • 38. Sources Social Media Help • http://bit.ly/UTzQxz The Ultimate Social Media Sizing Cheat Sheet • http://bit.ly/VHzbPt
  • 39. Sources Facebook Stats & Help • http://www.mademan.com/mm/facebook-statistics.html • http://techcrunch.com/2012/10/23/facebook-announces- monthly-active-users-were-at-1-01-billion-as-of-september- 30th/ • http://www.jeffbullas.com/2012/04/30/20-interesting-facts- figures-and-statistics-revealed-by-facebook/ • http://www.squidoo.com/facebookpage Twitter Stats • http://www.jeffbullas.com/2012/04/23/48-significant-social- media-facts-figures-and-statistics-plus-7-infographics/
  • 40. Sources Google+ Stats • http://en.wikipedia.org/wiki/Google%2B TripAdvisor Help • http://resnexus.com/articles/using-tripadvisor-to-your- advantage.html Other Stats • http://expandedramblings.com/index.php/resource-how- many-people-use-the-top-social-media/