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Food Traceability Technologies
Market 2014-2024
EAN / UPC Barcodes, 2D QR Codes, RFID & RTLS

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This material is copyright by visiongain. It is against the law to reproduce any of this material without the prior written agreement of visiongain. You cannot photocopy, fax, download to database or duplicate in any other way any of the material contained in this report. Each purchase and single copy is for personal use only.
Contents
1. Executive Summary
1.1 Global Food Traceability Market Overview
1.1.1 Trends in the Developed Regions
1.1.2 Trends in the Developing Regions
1.2 Benefits of This Report
1.3 Who is This Report For?
1.4 Methodology
1.5 Global Food Traceability Market Forecast 2014-2024
1.6 Food Traceability Submarket Forecasts 2014-2024
1.7 Leading National Food Traceability Market Forecasts 2014-2024
1.8 Food Traceability Market Definitions

2. Introduction to the Food Traceability Market
2.1 Food Traceability Market Structure Overview
2.2 Food Safety Incidents Contribute to Erosion of Consumer Confidence
2.3 GMO Cultures Should be Identified Within the Global Food Chains
2.4 Advantages of Food Traceability Outweigh Disadvantages in the Long Term
2.4.1 Food Recalls Are Damaging and Expensive
2.4.2 Faster and More Precise Food Traceability is Needed
2.5 Global Logistic Chain is Growing More Complex
2.5.1 The Importance of Animal Identification in the Meat Industry Should Not be Underestimated
2.6 Today’s Consumer is Becoming More Educated
2.7 Cheaper Traceability Solutions Must Replace Expensive Options
2.7.1 Why Internet –Based Implementation of Traceability is the Way Forward

3. Global Food Traceability Market Forecast 2014-2024
3.1 Global Food Traceability Market Outlook
3.2 North American Food Traceability Market 2014-2024
3.2.1 North American Meat Industry Drives Traceability
3.2.2 Wal-Mart’s Initiative Breathed New Life into Food Traceability
3.3 South American Food Traceability Market 2014-2024
3.3.1 In Order to Export One has to Become Compliant
3.4 Western European Food Traceability Market 2014-2024
3.5 Eastern European Food Traceability Market 2014-2024
3.5.1 Additional Driving Factors in Eastern Europe

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3.6 Middle-Eastern Food Traceability Market 2014-2024
3.7 Asia-Pacific Food Traceability Market 2014-2024
3.8 Oceanic Food Traceability Market 2014-2024
3.9 African Food Traceability Market 2014-2024

4. Food Traceability Submarket Forecasts 2014-2024
4.1 Global Food Traceability Submarket Outlook
4.2 EAN/UPC Barcode Submarket Forecast 2014-2024
4.2.1 EAN/UPC Barcode Submarket Analyses
4.3 2D QR Code Submarket Forecast 2014-2024
4.3.1 2D QR Code Submarket Analyses
4.4 RFID/RTLS Submarket Forecast 2014-2024
4.4.1 RFID/RTLS Submarket Forecast Analyses
4.5 Other Submarket Forecast 2014-2024
4.5.1 Other Submarket Analyses

5. Leading National Food Traceability Markets Forecast 2014-2024
5.1 US Food Traceability Market 2014-2024
5.1.1 US Food Traceability Market Analyses
5.2 Canadian Food Traceability Market 2014-2024
5.2.1 Canadian Food Traceability Market Analyses
5.3 Japanese Food Traceability Market 2014-2024
5.3.1 Japanese Food Traceability Market Analyses
5.4 Australian Food Traceability Market 2014-2024
5.4.1 Australian Food Traceability Market Analyses
5.5 UK Food Traceability Market 2014-2024
5.5.1 UK Food Traceability Market Analyses
5.6 German Food Traceability Market 2014-2024
5.6.1 German Food Traceability Analyses
5.7 Danish Food Traceability Market 2014-2024
5.7.1 Danish Food Traceability Analyses
5.8 French Food Traceability Market 2014-2024
5.8.1 French Food Traceability Market Analyses
5.9 Spanish Food Traceability Market 2014-2024
5.9.1 Spanish Food Traceability Market Analyses
5.10 Indian Food Traceability Market 2014-2024

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Contents
5.10.1 Indian Food Traceability Market Analyses
5.11 Chinese Food Traceability Market 2014-2024
5.11.1 Chinese Food Traceability Market Analyses
5.12 Italian Food Traceability Market 2014-2024
5.12.1 Italian Food Traceability Market Analyses
5.13 South Korean Food Traceability Market 2014-2024
5.13.1 South Korean Food Traceability Market Analyses
5.14 South African Food Traceability Market 2014-2024
5.14.1 South African Food Traceability Market Analyses
5.15 RoW Food Traceability Market 2014-2024
5.15.1 RoW Food Traceability Market Analyses

6. SWOT Analysis of the Food Traceability Market 2014-2024
6.1 Strengths
6.1.1 Improved Food Crises Management in Case of Recalls
6.1.2 Increased Consumer Confidence in Food
6.1.3 Enhanced Food Security
6.2 Weaknesses
6.2.1 Food Traceability is Still an Expensive Matter
6.2.2 Lack of Uniformity and Standardisation
6.3 Opportunities
6.3.1Promotion of New IT Traceability Solutions
6.3.2 Increased Access to Global Markets for Developing Regions
6.4 Threats
6.4.1 Resource Intensive Administrative Undertaking
6.4.2 Smaller Companies Are Less Willing to Invest in Full Traceability Solutions

7. Expert Opinion
7.1 Verify Technologies Limited, Seamus McNamara, Director
7.1.1 Trends and Developments
7.1.2 Challenges and Opportunities
7.1.2.1 Why Paper-Based Options are Becoming a Thing of the Past
7.1.2.2 Lean Engineering and Modern Efficiency Management is on the Way
7.1.3 Geographical Regions in Food Traceability Market
7.1.4 Growth Rates in Food Traceability Market Spending
7.2 WaudWare Incorporated, Charles Waud, President

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Contents
7.2.1 Trends and Developments
7.2.1.1 How Do Players React to Current Trends
7.2.2 Challenges and Opportunities
7.2.2.1 How to Turn a Challenge into an Opportunity
7.2.3 Geographical Regions in Food Traceability Market
7.2.3.1 Why are Larger and More Developed Regions Better with Traceability?
7.2.4 Growth Rates in Food Traceability Market Spending
7.3 FoodLink, Kevin Brooks, Chief Marketing Officer
7.3.1 Trends and Developments
7.3.1.1 One of the Biggest Trends Today
7.3.1.2 What is the More Practical Approach to Traceability?
7.3.1.3 Mobile Solutions are having a Huge Impact on Traceability
7.3.2 Challenges and Opportunities
7.3.2.1 The Costs of Traceability Must Go Down
7.3.2.2 Consumers are Becoming More Interested in Food Supply Chain
7.3.2.3 Younger Generation of Leaders Sets New Ways in Food Data Management
7.3.3 Geographical Regions in Food Traceability Market
7.3.3.1 Growers in Developing Regions are Interested to Comply with International Standards
7.3.3.2 Legislative Activity Takes an Effect on Traceability in the US
7.3.4 Growth Rates in Food Traceability Market Spending
7.3.4.1 A Rise in Investment in Food Traceability Software and Hardware is Expected
7.4 ToolWorx, Ed Weber, VP Sales and Marketing
7.4.1 Trends and Developments
7.4.1.1 Recall Tracking and Tracing Should be More Automated
7.4.2 Challenges and Opportunities
7.4.2.1 Can Small Contractors Comply with Standards?
7.4.3 Geographical Regions in the Food Traceability Market
7.4.3.1 Spending on Traceability is Expected to Increase Across the Board
7.4.4 Growth Rates in Food Traceability Market Spending
7.4.4.1 Significant Growth is Expected if More Legislation is Approved
7.5 FoodLogiQ, Andy Kennedy
7.5.1 Trends and Developments
7.5.2 Challenges and Opportunities
7.5.3 What is Driving the Food Traceability Market?
7.5.4 What is Restraining the Food Traceability Market?
7.5.5 Growth Rates in Food Traceability Market Spending

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Contents
7.5.6 Geographical Regions in Food Traceability Market
7.6 N2N Global, Angela Nardone
7.6.1 Trends and Developments
7.6.1.1 Integrated Food Chain is Becoming Increasingly Complex
7.6.2 Challenges and Opportunities
7.6.2.1 Why Investment Brings Slow Return?
7.6.3 What is Driving the Food Traceability Market?
7.6.3.1 A New Driver has Emerged in the Food Traceability Market
7.6.3.2 Food Traceability as a Recall Tool
7.6.4 What is Restraining the Food Traceability Market?
7.6.5 Growth Rates in Food Traceability Market Spending
7.6.6 Geographical Regions in the Food Traceability Market

8. Leading Companies in the Food Traceability Market
8.1 Advanced Traceability Solutions
8.1.1 Advanced Traceability Solutions Analyses
8.2 AFS Technologies
8.2.1 AFS Technologies Analysis
8.3 Airclic
8.3.1 Airclic Analysis
8.4 Bar Code Integrators, Inc. (BCI)
8.4.1 Bar Code Integrators, Inc. (BCI) Analysis
8.5 Checkpoint Systems
8.5.1 Checkpoint Systems Analysis
8.6 DayMark Safety Systems
8.6.1 DayMark Safety Systems Analyses
8.7 FoodLink
8.7.1 FoodLink Analysis
8.8 FoodLogiQ
8.8.1 FoodLogiQ Analysis
8.9 HarvesterGear Inc.
8.9.1 HarvesterGear Inc. Analysis
8.10 Industrial Technology Systems Ltd. (ITS)
8.10.1 Industrial Technology Systems Ltd. (ITS)Analysis
8.11 Lotpath, Inc
8.11.1 Lotpath, Inc Analysis

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Contents
8.12 Markem-Imaje
8.12.1 Markem-Imaje Analysis
8.13 Matthews Marking Systems
8.13.1 Matthews Marking Systems Analysis
8.14 N2N Global
8.14.1 N2N Global Analysis
8.15 Omron Group
8.15.1 Omron Group Analysis
8.16 ProWare Services, LLC.
8.16.1 ProWare Services, LLC. Analysis
8.17 SoftTrace
8.17.1 SoftTrace Analysis
8.18 ToolWorx
8.18.1 ToolWorx Analysis
8.19 YottaMark, Inc.
8.19.1 YottaMark, Inc. Analysis
8.20 Zebra Technologies
8.20.1 Zebra Technologies Analysis
8.21 Other Leading Companies in the Food Traceability Market

9. Conclusions
9.1 Global Food Traceability Market Outlook
9.1.1 Food Traceability from a Legislative Point of View
9.1.2 Global Food Traceability from Retailers’ Perspective
9.1.3 How Consumers Drive Global Food Traceability
9.1.4 Why Companies should invest in Traceability
9.1.5 How does Traceability Minimise the Effects of Food Recalls?
9.2 Global Food Traceability Market Forecast 2014-2024
9.2.1 Global Food Traceability Market Forecast Analyses
9.2.2 Legislative Network in Food Traceability Outside the US
9.2.3 What are the Drivers in Food Traceability in South East Asia?
9.2.4 What are the Suggestions to Improve Overall Food Traceability Market Performance?
9.3 The Food Traceability Submarket Forecasts 2014-2024
9.4 Leading National Food Traceability Market Forecasts 2014-2024

10. Glossary
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List of Tables
Table 1.1 Global Food Traceability Market Forecast Summary 2014, 2019, 2024 ($bn, CAGR %)
Table 1.2 Food Traceability Submarket Forecasts Summary 2014, 2019, 2024 ($bn, CAGR %)
Table 1.3 Leading National Food Traceability Market Forecasts Summary 2014, 2019, 2024 ($bn, CAGR %)
Table 3.1 Global Food Traceability Market Forecast 2014-2024 ($bn, AGR %, CAGR%)
Table 4.1 Food Traceability Submarket Forecasts 2014-2024 ($bn, AGR %)
Table 4.2 EAN/UPC Barcode Submarket Forecast 2014-2024 ($bn, AGR %, CAGR%)
Table 4.3 2D QR Code Submarket Forecast 2014-2024 ($bn, AGR %, CAGR%)
Table 4.4 RFID/RTLS Submarket Forecast 2014-2024 ($bn, AGR %, CAGR%)
Table 4.5 Other Submarket Forecast 2014-2024 ($bn, AGR %, CAGR%)
Table 5.1 Leading National Food Traceability Markets Forecast 2014-2024 ($bn, AGR %)
Table 5.2 US Food Traceability Market Forecast 2014-2024 ($bn, AGR %, CAGR%)
Table 5.3 Canadian Food Traceability Market Forecast 2014-2024 ($bn, AGR %, CAGR%)
Table 5.4 Japanese Food Traceability Market Forecast 2014-2024 ($bn, AGR %, CAGR%)
Table 5.5 Australian Food Traceability Market Forecast 2013-2024 ($bn, AGR %, CAGR%)
Table 5.6 UK Food Traceability Market Forecast 2014-2024 ($bn, AGR %, CAGR%)
Table 5.7 German Food Traceability Market Forecast 2014-2024 ($bn, AGR %, CAGR%)
Table 5.8 Danish Food Traceability Market Forecast 2014-2024 ($bn, AGR %, CAGR%)
Table 5.9 French Food Traceability Market Forecast 2014-2024 ($bn, AGR %, CAGR%)
Table 5.10 Spanish Food Traceability Market Forecast 2014-2024 ($bn, AGR %, CAGR%)
Table 5.11 Indian Food Traceability Market Forecast 2014-2024 ($bn, AGR %, CAGR%)
Table 5.12 Chinese Food Traceability Market Forecast 2014-2024 ($bn, AGR %, CAGR%)
Table 5.13 Italian Food Traceability Market Forecast 2014-2024 ($bn, AGR %, CAGR%)
Table 5.14 South Korean Food Traceability Market Forecast 2014-2024 ($bn, AGR %, CAGR%)
Table 5.15 South African Food Traceability Market Forecast 2014-2024 ($bn, AGR %, CAGR%)
Table 5.16 RoW Food Traceability Market Forecast 2014-2024 ($bn, AGR %, CAGR%)
Table 6.1 SWOT Analysis of the Food Traceability Market 2014-2024
Table 8.1 Advanced Traceability Solutions Overview 2013 (HQ, Website)
Table 8.2 AFS Technologies Overview 2013 (HQ, Website)
Table 8.3 Airclic Overview 2013 (HQ, Contact, Website)
Table 8.4 Bar Code Integrators, Inc. (BCI) Overview 2013 (HQ, Contact, Website)
Table 8.5 Checkpoint Systems Overview 2013 (Total Revenue, HQ, Ticker, Contact, Website)
Table 8.6 DayMark Safety Systems Overview 2013 (HQ, Website)
Table 8.7 FoodLink Overview 2013 (HQ, Contact, Website)
Table 8.8 FoodLogiQ Overview 2013 (HQ, Contact, Website)
Table 8.9 HarvesterGear Inc. Overview 2013 (HQ, Contact, Website)

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Table 8.10 Industrial Technology Systems Ltd. (ITS) Overview 2013 (HQ, Contact, Website)
Table 8.11 Lotpath, Inc Overview 2013 (HQ, Contact, Website)
Table 8.12 Markem-Imaje Overview 2013 (HQ, Contact, Website)
Table 8.13 Matthews Marking Systems Overview 2013 (HQ, Contact, Website)
Table 8.14 N2N Global Overview 2013 (HQ, Contact, Website)
Table 8.15 Omron Group Overview 2013 (Total Revenue, HQ, Ticker, Website)
Table 8.16 ProWare Services, LLC. Overview 2013 (HQ, Contact, Website)
Table 8.17 SoftTrace Overview 2013 (HQ, Contact, Website)
Table 8.18 ToolWorx Overview 2013 (HQ, Contact, Website)
Table 8.19 YottaMark, Inc. Overview 2013 (HQ, Contact, Website)
Table 8.20 Zebra Technologies Overview 2013 (Total Revenue, HQ, Ticker, Website)
Table 8.21 Other Leading Companies in the Food Traceability Market 2013
Table 9.1 Global Food Traceability Market Forecast Summary 2014, 2019, 2024 ($bn, CAGR %)
Table 9.2 Submarket Forecasts Summary 2014, 2019, 2024 ($bn, CAGR %)
Table 9.3 Leading National Food Traceability Market Forecasts Summary 2014, 2019, 2024 ($bn, CAGR %)

List of Figures
Figure 2.1 Global Food Traceability Market Structure Overview
Figure 3.1 Global Food Traceability Market Forecast 2014-2024 ($bn, AGR%)
Figure 4.1 Food Traceability Submarket Forecasts 2014-2024 ($bn)
Figure 4.2 Food Traceability Submarkets Share Forecast 2014 (%)
Figure 4.3 Food Traceability Submarkets Share Forecast 2019 (%)
Figure 4.4 Food Traceability Submarkets Share Forecast 2024 (%)
Figure 4.5 EAN/UPC Barcode Submarket Forecast 2014-2024 ($bn, AGR%)
Figure 4.6 EAN/UPC Barcode Submarket Share Forecast 2014, 2019 and 2024 (% Share)
Figure 4.7 2D QR Code Submarket Forecast 2014-2024 ($bn, AGR%)
Figure 4.8 2D QR Code Submarket Share Forecast 2014, 2019 and 2024 (% Share)
Figure 4.9 RFID/RTLS Submarket Forecast 2014-2024 ($bn, AGR%)
Figure 4.10 RFID/RTLS Submarket Share Forecast 2014, 2019 and 2024 (% Share)
Figure 4.11 Other Submarket Forecast 2014-2024 ($bn, AGR%)
Figure 4.12 Other Submarket Share Forecast 2014, 2019 and 2024 (% Share)
Figure 5.1 Leading National Food Traceability Markets Forecast 2014-2024 ($bn)
Figure 5.2 Leading National Food Traceability Markets Share Forecast 2014 (%)
Figure 5.3 Leading National Food Traceability Markets Share Forecast 2019 (%)
Figure 5.4 Leading National Food Traceability Markets Share Forecast 2024 (%)
Figure 5.5 US Food Traceability Market Forecast 2014-2024 ($bn, AGR%)

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Figure 5.6 US Food Traceability Market Share Forecast 2014, 2019 and 2024 (% Share)
Figure 5.7 Canadian Food Traceability Market Forecast 2014-2024 ($bn, AGR%)
Figure 5.8 Canadian Food Traceability Market Share Forecast 2014, 2019 and 2024 (% Share)
Figure 5.9 Japanese Food Traceability Market Forecast 2014-2024 ($bn, AGR%)
Figure 5.10 Japanese Food Traceability Market Share Forecast 2014, 2019 and 2024 (% Share)
Figure 5.11 Australian Food Traceability Market Forecast 2014-2024 ($bn, AGR%)
Figure 5.12 Australian Food Traceability Market Share Forecast 2013, 2019 and 2024 (% Share)
Figure 5.13 UK Food Traceability Market Forecast 2014-2024 ($bn, AGR%)
Figure 5.14 UK Food Traceability Market Share Forecast 2014, 2019 and 2024 (% Share)
Figure 5.15 German Food Traceability Market Forecast 2014-2024 ($bn, AGR%)
Figure 5.16 German Food Traceability Market Share Forecast 2014, 2019 and 2024 (% Share)
Figure 5.17 Danish Food Traceability Market Forecast 2014-2024 ($bn, AGR%)
Figure 5.18 Danish Food Traceability Market Share Forecast 2014, 2019 and 2024 (% Share)
Figure 5.19 French Food Traceability Market Forecast 2014-2024 ($bn, AGR%)
Figure 5.20 French Food Traceability Market Share Forecast 2014, 2019 and 2024 (% Share)
Figure 5.21 Spanish Food Traceability Market Forecast 2014-2024 ($bn, AGR%)
Figure 5.22 Spanish Food Traceability Market Share Forecast 2014, 2019 and 2024 (% Share)
Figure 5.23 Indian Food Traceability Market Forecast 2014-2024 ($bn, AGR%)
Figure 5.24 Indian Food Traceability Market Share Forecast 2014, 2019 and 2024 (% Share)
Figure 5.25 Chinese Food Traceability Market Forecast 2014-2024 ($bn, AGR%)
Figure 5.26 Chinese Food Traceability Market Share Forecast 2014, 2019 and 2024 (% Share)
Figure 5.27 Italian Food Traceability Market Forecast 2014-2024 ($bn, AGR%)
Figure 5.28 Italian Food Traceability Market Share Forecast 2014, 2019 and 2024 (% Share)
Figure 5.29 South Korean Food Traceability Market Forecast 2014-2024 ($bn, AGR%)
Figure 5.30 South Korean Food Traceability Market Share Forecast 2014, 2019 and 2024 (% Share)
Figure 5.31 South African Food Traceability Market Forecast 2014-2024 ($bn, AGR%)
Figure 5.32 South African Food Traceability Market Share Forecast 2014, 2019 and 2024 (% Share)
Figure 5.33 RoW Food Traceability Market Forecast 2014-2024 ($bn, AGR%)
Figure 5.34 RoW Food Traceability Market Share Forecast 2014, 2019 and 2024 (% Share)

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Companies Mentioned in This Report
ABB
Advanced Traceability Solutions
AFS Technologies, Inc.
Airclic
AirVersent
Aldi
American-Non-Stop Label Corporation
Apple
ASAP Systems
AssurX’s
Avery Dennison Printer Systems Division
Bar Code Integrators, Inc. (BCI)
BCI Inc.
BlackBerry
Branston Potatoes
Cairnstack Software, LLC
Checkpoint Systems
CIM logic
Cisco Systems
Cleo Communications
Coastal Fresh Farms
Cognex
Coleman Natural
Compac Sorting Equipment
ConcernTrak
COOP Danmark
Dansk Supermarked
DayMark Safety Systems
Del Monte
Diagraph, an ITW Company
DRG Technologies
Driscoll’s Berries
Edeka
Epsilia
Escort memory systems

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Eurofins Genescan
Family Tree Farms
Famous Software LLC
Food Lion
FoodLink
FoodLogiQ
Fresh Direct, Inc.
Garden Fresh Vegetables
Genji Sushi Express
HarvesterGear Inc.
HarvestMark
Heinz
IBM
Iconotech
IDTechEx
Industrial Technology Systems Ltd
Intermec Technologies
Invensys Wonderware’s
iTradeNetwork, Inc.
Its ltd
Jacob’s Bakery
Lidl
Lotpath, Inc.
Lowry Computer Products
Magic Software Enterprises
Markem-Imaje Corporation
Massmart
Matthews International’s Brand Solutions Group
Matthews Marking Systems
Mepco Label Systems
Metro
Microsoft
Motorola solutions
N2N Global
Next Version Software
Nicewear

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Nokia
Nunes Company
Odwalla
Olam
Omron Group
Oracle
PCM
Pointil Systems
Produce Pro Software
ProWare Services, LLC
PTR
Publix
Quest International
RedLine Solutions
Rincon Farms
Scottish Courage
Shandong Commercial Group
Siemens
SoftTrace
Spokane Software Systems, Inc.
Super Gros A/S
SYS21 MEXICO SA
Taco Bell
Ten Media LLC
The Cheese Company
The Kroger Company
ToolWorx
Turatti
United Biscuits
Verify Technologies
Verizon Wireless
Wal-Mart
Warburton’s
WaudWare Inc.
Weber Labelling and Coding Solutions
West Pak

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Woolf Farming and Processing
YottaMark, Inc
Zebra Technologies

Government Agencies and Other Organisations Mentioned in This Report
Canadian Livestock Tracking System (CLTS)
Canadian Pork Council (CPC)
Canadian Produce Marketing Association
Canadian Sheep Identification Program
Danish Bacon and Meat Council
Danish Dairy Board
Danish Meat and Livestock Board
Danish Ministry of Food, Agriculture and Fisheries
FDA (Food and Drug Administration)
Federation of Indian Chambers of Commerce and Industry
Food Safety Authority of Ireland
Food Standards Agency
GS1 US (The official provider of bar code numbers in the US)
HACCP (Hazard analysis and critical control points)
Korean Food and Drug Administration
Meat and Livestock Australia
Ministry of Family and Consumer Affairs
Ministry of Industry and Information Technology (MIIT)
National Development and Reform Commission (NDRC)
National Institute of Food and Drug Safety Evaluation
National Pig Association, Britain
Produce Marketing Association
The Canadian Food Inspection Agency (CFIA)
The Department of Agriculture, Fisheries and Forestry (Australia)
The Group's Competence Centre for DNA Analysis, Germany
United Fresh Produce Association

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Food Traceability Technologies Market 2014-2024
EAN / UPC Barcodes, 2D QR Codes, RFID & RTLS
4.5 Other Submarket Forecast 2014-2024
Table 4.5 Other Submarket Forecast 2014-2024 ($bn, AGR %, CAGR%)
2013
Sales $bn

2014

2015

2016

2017

2018

2019

2020

2021

2022

2023

2024

0.43

0.46

0.48

0.51

0.53

0.56

0.59

0.62

0.66

0.70

0.73

0.77

5.2

5.2

5.2

5.3

5.2

5.5

5.6

5.6

5.5

5.3

5.3

AGR (%)
CAGR (%) 2014-19

5.3

5.5

2019-24
5.4

CAGR (%) 2014-24

Source: Visiongain 2013

Figure 4.11 Other Submarket Forecast 2014-2024 ($bn, AGR%)
6

0.9
0.8

5

0.6

4

0.5

3

0.4
0.3

2

0.2

AGR(%)

Sales $bn

0.7

1

0.1
0.0

0
2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024
Year

Sales $bn

AGR (%)

Source: Visiongain 2013

Figure 4.12 Other Submarket Share Forecast 2014, 2019 and 2024 (% Share)
2014
4.3%

2019
4.4%

2024
4.4%

Source: Visiongain 2013

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Food Traceability Technologies Market 2014-2024
EAN / UPC Barcodes, 2D QR Codes, RFID & RTLS
5.4 Australian Food Traceability Market 2014-2024
Table 5.5 Australian Food Traceability Market Forecast 2013-2024 ($bn, AGR %,
CAGR%)
2013
Sales $bn

2014

2015

2016

2017

2018

2019

2020

2021

2022

2023

2024

0.70

0.73

0.77

0.80

0.84

0.89

0.93

0.98

1.02

1.07

1.12

1.18

4.7

4.8

4.8

4.9

5.0

5.1

4.9

4.8

4.7

4.7

4.7

AGR (%)

4.9

CAGR (%) 2014-19

4.8

2019-24
4.8

CAGR (%) 2014-24

Source: Visiongain 2013

Figure 5.11 Australian Food Traceability Market Forecast 2014-2024 ($bn, AGR%)
6

1.2

5

Sales $bn

1.0

4

0.8

3

0.6

2

0.4

AGR (%)

1.4

1

0.2
0.0

0
2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024
Year

Sales $bn

AGR (%)

Source: Visiongain 2013

Figure 5.12 Australian Food Traceability Market Share Forecast 2013, 2019 and
2024 (% Share)
2014

2019

6.9
%

2024

6.9%

6.8
%

Source: Visiongain 2013

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Food Traceability Technologies Market 2014-2024
EAN / UPC Barcodes, 2D QR Codes, RFID & RTLS
7. Expert Opinion
7.1 Verify Technologies Limited, Seamus McNamara, Director
Visiongain sought opinion of Seamus McNamara – current Director of Verify Technologies Limited
–Ireland-based private company that specialises in business process automation and provides
integrated, paperless business management system solutions. We interviewed Mr. McNamara in
November 2013 and would like to thank him for his time.

7.1.1 Trends and Developments
Visiongain: What would you say are the key trends and developments on the food traceability
market and why?

Seamus McNamara: I guess the key trend is that more companies are starting to do it: obviously
in some geographical regions it is driven by legislation, but in other areas it is driven by the
consumer awareness and by the market protection. So, companies, by large, are very much
focused on the need for full traceability and are actually implementing proper HACCP traceability
systems.

At present, I would say that most companies are still very “paper-based” and that is a major
restriction on the effectiveness of this kind of systems. There is a huge amount of data involved on
the traceability chain and trying to maintain that on paper is not really realistic. So, there is a
growing trend on automation of data collection, data search and data reporting.

7.1.2 Challenges and Opportunities
Visiongain: What challenges and opportunities do you expect to see in the food traceability
market over the next 10 years?
Seamus McNamara: Well, the challenges are obviously the huge amount of additional, potential
overhead on the business: there is added paperwork, checks and controls that need to be
recorded and maintained all through the process, like purchasing, inventory control, production
control and dispatch. So, there is a vast amount of additional amount of data collection, data
recording and analyses – and that is a huge challenge. In the food business, which presently has
got very tight margins and is very competitive, that is a very big issue.

7.1.2.1 Why Paper-Based Options are Becoming a Thing of the Past
However, that can also be seen as an opportunity: by and large most food companies have pretty
much out of date and basic business management systems, particularly the SME food companies.

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Food Traceability Technologies Market 2014-2024
EAN / UPC Barcodes, 2D QR Codes, RFID & RTLS
8. Leading Companies in the Food Traceability Market
8.1 Advanced Traceability Solutions
Table 8.1 Advanced Traceability Solutions Overview 2013 (HQ, Website)

Headquarters
Website

2013
Modesto, US
www.tracethefood.com

Source: Visiongain 2013

8.1.1 Advanced Traceability Solutions Analyses
Advanced Traceability Solutions provides food traceability solutions including Smart PDA devices
with GPS, thermal printers, 2D and 1D scanners, durable labels and tags. Harvest locations
include fields, orchards, lakes, rivers, bays and oceans.
The company also provides solutions that ensure food traceability by marking containers
(cardboard boxes, RPC-recycled plastic containers, wood crates, etc.) of all food commodities
throughout the food chain with Lot ID, exact location via accurate GPS coordinates, supplier name,
date and time, and other important information.

This allows tracking food through all steps of the food chain including processing and distribution to
final consumption by the consumer via grocer or food service organization.

Concerning GPS Food Traceability Options, Advanced Traceability Solutions offers:
•

GPS Mobile

•

GPS Portable

•

GPS Industrial

www.visiongain.com

Page 102

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Food Traceability Technologies 2014 2024

  • 1. Food Traceability Technologies Market 2014-2024 EAN / UPC Barcodes, 2D QR Codes, RFID & RTLS ©notice This material is copyright by visiongain. It is against the law to reproduce any of this material without the prior written agreement of visiongain. You cannot photocopy, fax, download to database or duplicate in any other way any of the material contained in this report. Each purchase and single copy is for personal use only.
  • 2. Contents 1. Executive Summary 1.1 Global Food Traceability Market Overview 1.1.1 Trends in the Developed Regions 1.1.2 Trends in the Developing Regions 1.2 Benefits of This Report 1.3 Who is This Report For? 1.4 Methodology 1.5 Global Food Traceability Market Forecast 2014-2024 1.6 Food Traceability Submarket Forecasts 2014-2024 1.7 Leading National Food Traceability Market Forecasts 2014-2024 1.8 Food Traceability Market Definitions 2. Introduction to the Food Traceability Market 2.1 Food Traceability Market Structure Overview 2.2 Food Safety Incidents Contribute to Erosion of Consumer Confidence 2.3 GMO Cultures Should be Identified Within the Global Food Chains 2.4 Advantages of Food Traceability Outweigh Disadvantages in the Long Term 2.4.1 Food Recalls Are Damaging and Expensive 2.4.2 Faster and More Precise Food Traceability is Needed 2.5 Global Logistic Chain is Growing More Complex 2.5.1 The Importance of Animal Identification in the Meat Industry Should Not be Underestimated 2.6 Today’s Consumer is Becoming More Educated 2.7 Cheaper Traceability Solutions Must Replace Expensive Options 2.7.1 Why Internet –Based Implementation of Traceability is the Way Forward 3. Global Food Traceability Market Forecast 2014-2024 3.1 Global Food Traceability Market Outlook 3.2 North American Food Traceability Market 2014-2024 3.2.1 North American Meat Industry Drives Traceability 3.2.2 Wal-Mart’s Initiative Breathed New Life into Food Traceability 3.3 South American Food Traceability Market 2014-2024 3.3.1 In Order to Export One has to Become Compliant 3.4 Western European Food Traceability Market 2014-2024 3.5 Eastern European Food Traceability Market 2014-2024 3.5.1 Additional Driving Factors in Eastern Europe www.visiongain.com
  • 3. Contents 3.6 Middle-Eastern Food Traceability Market 2014-2024 3.7 Asia-Pacific Food Traceability Market 2014-2024 3.8 Oceanic Food Traceability Market 2014-2024 3.9 African Food Traceability Market 2014-2024 4. Food Traceability Submarket Forecasts 2014-2024 4.1 Global Food Traceability Submarket Outlook 4.2 EAN/UPC Barcode Submarket Forecast 2014-2024 4.2.1 EAN/UPC Barcode Submarket Analyses 4.3 2D QR Code Submarket Forecast 2014-2024 4.3.1 2D QR Code Submarket Analyses 4.4 RFID/RTLS Submarket Forecast 2014-2024 4.4.1 RFID/RTLS Submarket Forecast Analyses 4.5 Other Submarket Forecast 2014-2024 4.5.1 Other Submarket Analyses 5. Leading National Food Traceability Markets Forecast 2014-2024 5.1 US Food Traceability Market 2014-2024 5.1.1 US Food Traceability Market Analyses 5.2 Canadian Food Traceability Market 2014-2024 5.2.1 Canadian Food Traceability Market Analyses 5.3 Japanese Food Traceability Market 2014-2024 5.3.1 Japanese Food Traceability Market Analyses 5.4 Australian Food Traceability Market 2014-2024 5.4.1 Australian Food Traceability Market Analyses 5.5 UK Food Traceability Market 2014-2024 5.5.1 UK Food Traceability Market Analyses 5.6 German Food Traceability Market 2014-2024 5.6.1 German Food Traceability Analyses 5.7 Danish Food Traceability Market 2014-2024 5.7.1 Danish Food Traceability Analyses 5.8 French Food Traceability Market 2014-2024 5.8.1 French Food Traceability Market Analyses 5.9 Spanish Food Traceability Market 2014-2024 5.9.1 Spanish Food Traceability Market Analyses 5.10 Indian Food Traceability Market 2014-2024 www.visiongain.com
  • 4. Contents 5.10.1 Indian Food Traceability Market Analyses 5.11 Chinese Food Traceability Market 2014-2024 5.11.1 Chinese Food Traceability Market Analyses 5.12 Italian Food Traceability Market 2014-2024 5.12.1 Italian Food Traceability Market Analyses 5.13 South Korean Food Traceability Market 2014-2024 5.13.1 South Korean Food Traceability Market Analyses 5.14 South African Food Traceability Market 2014-2024 5.14.1 South African Food Traceability Market Analyses 5.15 RoW Food Traceability Market 2014-2024 5.15.1 RoW Food Traceability Market Analyses 6. SWOT Analysis of the Food Traceability Market 2014-2024 6.1 Strengths 6.1.1 Improved Food Crises Management in Case of Recalls 6.1.2 Increased Consumer Confidence in Food 6.1.3 Enhanced Food Security 6.2 Weaknesses 6.2.1 Food Traceability is Still an Expensive Matter 6.2.2 Lack of Uniformity and Standardisation 6.3 Opportunities 6.3.1Promotion of New IT Traceability Solutions 6.3.2 Increased Access to Global Markets for Developing Regions 6.4 Threats 6.4.1 Resource Intensive Administrative Undertaking 6.4.2 Smaller Companies Are Less Willing to Invest in Full Traceability Solutions 7. Expert Opinion 7.1 Verify Technologies Limited, Seamus McNamara, Director 7.1.1 Trends and Developments 7.1.2 Challenges and Opportunities 7.1.2.1 Why Paper-Based Options are Becoming a Thing of the Past 7.1.2.2 Lean Engineering and Modern Efficiency Management is on the Way 7.1.3 Geographical Regions in Food Traceability Market 7.1.4 Growth Rates in Food Traceability Market Spending 7.2 WaudWare Incorporated, Charles Waud, President www.visiongain.com ____
  • 5. Contents 7.2.1 Trends and Developments 7.2.1.1 How Do Players React to Current Trends 7.2.2 Challenges and Opportunities 7.2.2.1 How to Turn a Challenge into an Opportunity 7.2.3 Geographical Regions in Food Traceability Market 7.2.3.1 Why are Larger and More Developed Regions Better with Traceability? 7.2.4 Growth Rates in Food Traceability Market Spending 7.3 FoodLink, Kevin Brooks, Chief Marketing Officer 7.3.1 Trends and Developments 7.3.1.1 One of the Biggest Trends Today 7.3.1.2 What is the More Practical Approach to Traceability? 7.3.1.3 Mobile Solutions are having a Huge Impact on Traceability 7.3.2 Challenges and Opportunities 7.3.2.1 The Costs of Traceability Must Go Down 7.3.2.2 Consumers are Becoming More Interested in Food Supply Chain 7.3.2.3 Younger Generation of Leaders Sets New Ways in Food Data Management 7.3.3 Geographical Regions in Food Traceability Market 7.3.3.1 Growers in Developing Regions are Interested to Comply with International Standards 7.3.3.2 Legislative Activity Takes an Effect on Traceability in the US 7.3.4 Growth Rates in Food Traceability Market Spending 7.3.4.1 A Rise in Investment in Food Traceability Software and Hardware is Expected 7.4 ToolWorx, Ed Weber, VP Sales and Marketing 7.4.1 Trends and Developments 7.4.1.1 Recall Tracking and Tracing Should be More Automated 7.4.2 Challenges and Opportunities 7.4.2.1 Can Small Contractors Comply with Standards? 7.4.3 Geographical Regions in the Food Traceability Market 7.4.3.1 Spending on Traceability is Expected to Increase Across the Board 7.4.4 Growth Rates in Food Traceability Market Spending 7.4.4.1 Significant Growth is Expected if More Legislation is Approved 7.5 FoodLogiQ, Andy Kennedy 7.5.1 Trends and Developments 7.5.2 Challenges and Opportunities 7.5.3 What is Driving the Food Traceability Market? 7.5.4 What is Restraining the Food Traceability Market? 7.5.5 Growth Rates in Food Traceability Market Spending www.visiongain.com
  • 6. Contents 7.5.6 Geographical Regions in Food Traceability Market 7.6 N2N Global, Angela Nardone 7.6.1 Trends and Developments 7.6.1.1 Integrated Food Chain is Becoming Increasingly Complex 7.6.2 Challenges and Opportunities 7.6.2.1 Why Investment Brings Slow Return? 7.6.3 What is Driving the Food Traceability Market? 7.6.3.1 A New Driver has Emerged in the Food Traceability Market 7.6.3.2 Food Traceability as a Recall Tool 7.6.4 What is Restraining the Food Traceability Market? 7.6.5 Growth Rates in Food Traceability Market Spending 7.6.6 Geographical Regions in the Food Traceability Market 8. Leading Companies in the Food Traceability Market 8.1 Advanced Traceability Solutions 8.1.1 Advanced Traceability Solutions Analyses 8.2 AFS Technologies 8.2.1 AFS Technologies Analysis 8.3 Airclic 8.3.1 Airclic Analysis 8.4 Bar Code Integrators, Inc. (BCI) 8.4.1 Bar Code Integrators, Inc. (BCI) Analysis 8.5 Checkpoint Systems 8.5.1 Checkpoint Systems Analysis 8.6 DayMark Safety Systems 8.6.1 DayMark Safety Systems Analyses 8.7 FoodLink 8.7.1 FoodLink Analysis 8.8 FoodLogiQ 8.8.1 FoodLogiQ Analysis 8.9 HarvesterGear Inc. 8.9.1 HarvesterGear Inc. Analysis 8.10 Industrial Technology Systems Ltd. (ITS) 8.10.1 Industrial Technology Systems Ltd. (ITS)Analysis 8.11 Lotpath, Inc 8.11.1 Lotpath, Inc Analysis www.visiongain.com ___
  • 7. Contents 8.12 Markem-Imaje 8.12.1 Markem-Imaje Analysis 8.13 Matthews Marking Systems 8.13.1 Matthews Marking Systems Analysis 8.14 N2N Global 8.14.1 N2N Global Analysis 8.15 Omron Group 8.15.1 Omron Group Analysis 8.16 ProWare Services, LLC. 8.16.1 ProWare Services, LLC. Analysis 8.17 SoftTrace 8.17.1 SoftTrace Analysis 8.18 ToolWorx 8.18.1 ToolWorx Analysis 8.19 YottaMark, Inc. 8.19.1 YottaMark, Inc. Analysis 8.20 Zebra Technologies 8.20.1 Zebra Technologies Analysis 8.21 Other Leading Companies in the Food Traceability Market 9. Conclusions 9.1 Global Food Traceability Market Outlook 9.1.1 Food Traceability from a Legislative Point of View 9.1.2 Global Food Traceability from Retailers’ Perspective 9.1.3 How Consumers Drive Global Food Traceability 9.1.4 Why Companies should invest in Traceability 9.1.5 How does Traceability Minimise the Effects of Food Recalls? 9.2 Global Food Traceability Market Forecast 2014-2024 9.2.1 Global Food Traceability Market Forecast Analyses 9.2.2 Legislative Network in Food Traceability Outside the US 9.2.3 What are the Drivers in Food Traceability in South East Asia? 9.2.4 What are the Suggestions to Improve Overall Food Traceability Market Performance? 9.3 The Food Traceability Submarket Forecasts 2014-2024 9.4 Leading National Food Traceability Market Forecasts 2014-2024 10. Glossary www.visiongain.com
  • 8. Contents List of Tables Table 1.1 Global Food Traceability Market Forecast Summary 2014, 2019, 2024 ($bn, CAGR %) Table 1.2 Food Traceability Submarket Forecasts Summary 2014, 2019, 2024 ($bn, CAGR %) Table 1.3 Leading National Food Traceability Market Forecasts Summary 2014, 2019, 2024 ($bn, CAGR %) Table 3.1 Global Food Traceability Market Forecast 2014-2024 ($bn, AGR %, CAGR%) Table 4.1 Food Traceability Submarket Forecasts 2014-2024 ($bn, AGR %) Table 4.2 EAN/UPC Barcode Submarket Forecast 2014-2024 ($bn, AGR %, CAGR%) Table 4.3 2D QR Code Submarket Forecast 2014-2024 ($bn, AGR %, CAGR%) Table 4.4 RFID/RTLS Submarket Forecast 2014-2024 ($bn, AGR %, CAGR%) Table 4.5 Other Submarket Forecast 2014-2024 ($bn, AGR %, CAGR%) Table 5.1 Leading National Food Traceability Markets Forecast 2014-2024 ($bn, AGR %) Table 5.2 US Food Traceability Market Forecast 2014-2024 ($bn, AGR %, CAGR%) Table 5.3 Canadian Food Traceability Market Forecast 2014-2024 ($bn, AGR %, CAGR%) Table 5.4 Japanese Food Traceability Market Forecast 2014-2024 ($bn, AGR %, CAGR%) Table 5.5 Australian Food Traceability Market Forecast 2013-2024 ($bn, AGR %, CAGR%) Table 5.6 UK Food Traceability Market Forecast 2014-2024 ($bn, AGR %, CAGR%) Table 5.7 German Food Traceability Market Forecast 2014-2024 ($bn, AGR %, CAGR%) Table 5.8 Danish Food Traceability Market Forecast 2014-2024 ($bn, AGR %, CAGR%) Table 5.9 French Food Traceability Market Forecast 2014-2024 ($bn, AGR %, CAGR%) Table 5.10 Spanish Food Traceability Market Forecast 2014-2024 ($bn, AGR %, CAGR%) Table 5.11 Indian Food Traceability Market Forecast 2014-2024 ($bn, AGR %, CAGR%) Table 5.12 Chinese Food Traceability Market Forecast 2014-2024 ($bn, AGR %, CAGR%) Table 5.13 Italian Food Traceability Market Forecast 2014-2024 ($bn, AGR %, CAGR%) Table 5.14 South Korean Food Traceability Market Forecast 2014-2024 ($bn, AGR %, CAGR%) Table 5.15 South African Food Traceability Market Forecast 2014-2024 ($bn, AGR %, CAGR%) Table 5.16 RoW Food Traceability Market Forecast 2014-2024 ($bn, AGR %, CAGR%) Table 6.1 SWOT Analysis of the Food Traceability Market 2014-2024 Table 8.1 Advanced Traceability Solutions Overview 2013 (HQ, Website) Table 8.2 AFS Technologies Overview 2013 (HQ, Website) Table 8.3 Airclic Overview 2013 (HQ, Contact, Website) Table 8.4 Bar Code Integrators, Inc. (BCI) Overview 2013 (HQ, Contact, Website) Table 8.5 Checkpoint Systems Overview 2013 (Total Revenue, HQ, Ticker, Contact, Website) Table 8.6 DayMark Safety Systems Overview 2013 (HQ, Website) Table 8.7 FoodLink Overview 2013 (HQ, Contact, Website) Table 8.8 FoodLogiQ Overview 2013 (HQ, Contact, Website) Table 8.9 HarvesterGear Inc. Overview 2013 (HQ, Contact, Website) www.visiongain.com
  • 9. Contents Table 8.10 Industrial Technology Systems Ltd. (ITS) Overview 2013 (HQ, Contact, Website) Table 8.11 Lotpath, Inc Overview 2013 (HQ, Contact, Website) Table 8.12 Markem-Imaje Overview 2013 (HQ, Contact, Website) Table 8.13 Matthews Marking Systems Overview 2013 (HQ, Contact, Website) Table 8.14 N2N Global Overview 2013 (HQ, Contact, Website) Table 8.15 Omron Group Overview 2013 (Total Revenue, HQ, Ticker, Website) Table 8.16 ProWare Services, LLC. Overview 2013 (HQ, Contact, Website) Table 8.17 SoftTrace Overview 2013 (HQ, Contact, Website) Table 8.18 ToolWorx Overview 2013 (HQ, Contact, Website) Table 8.19 YottaMark, Inc. Overview 2013 (HQ, Contact, Website) Table 8.20 Zebra Technologies Overview 2013 (Total Revenue, HQ, Ticker, Website) Table 8.21 Other Leading Companies in the Food Traceability Market 2013 Table 9.1 Global Food Traceability Market Forecast Summary 2014, 2019, 2024 ($bn, CAGR %) Table 9.2 Submarket Forecasts Summary 2014, 2019, 2024 ($bn, CAGR %) Table 9.3 Leading National Food Traceability Market Forecasts Summary 2014, 2019, 2024 ($bn, CAGR %) List of Figures Figure 2.1 Global Food Traceability Market Structure Overview Figure 3.1 Global Food Traceability Market Forecast 2014-2024 ($bn, AGR%) Figure 4.1 Food Traceability Submarket Forecasts 2014-2024 ($bn) Figure 4.2 Food Traceability Submarkets Share Forecast 2014 (%) Figure 4.3 Food Traceability Submarkets Share Forecast 2019 (%) Figure 4.4 Food Traceability Submarkets Share Forecast 2024 (%) Figure 4.5 EAN/UPC Barcode Submarket Forecast 2014-2024 ($bn, AGR%) Figure 4.6 EAN/UPC Barcode Submarket Share Forecast 2014, 2019 and 2024 (% Share) Figure 4.7 2D QR Code Submarket Forecast 2014-2024 ($bn, AGR%) Figure 4.8 2D QR Code Submarket Share Forecast 2014, 2019 and 2024 (% Share) Figure 4.9 RFID/RTLS Submarket Forecast 2014-2024 ($bn, AGR%) Figure 4.10 RFID/RTLS Submarket Share Forecast 2014, 2019 and 2024 (% Share) Figure 4.11 Other Submarket Forecast 2014-2024 ($bn, AGR%) Figure 4.12 Other Submarket Share Forecast 2014, 2019 and 2024 (% Share) Figure 5.1 Leading National Food Traceability Markets Forecast 2014-2024 ($bn) Figure 5.2 Leading National Food Traceability Markets Share Forecast 2014 (%) Figure 5.3 Leading National Food Traceability Markets Share Forecast 2019 (%) Figure 5.4 Leading National Food Traceability Markets Share Forecast 2024 (%) Figure 5.5 US Food Traceability Market Forecast 2014-2024 ($bn, AGR%) www.visiongain.com
  • 10. Contents Figure 5.6 US Food Traceability Market Share Forecast 2014, 2019 and 2024 (% Share) Figure 5.7 Canadian Food Traceability Market Forecast 2014-2024 ($bn, AGR%) Figure 5.8 Canadian Food Traceability Market Share Forecast 2014, 2019 and 2024 (% Share) Figure 5.9 Japanese Food Traceability Market Forecast 2014-2024 ($bn, AGR%) Figure 5.10 Japanese Food Traceability Market Share Forecast 2014, 2019 and 2024 (% Share) Figure 5.11 Australian Food Traceability Market Forecast 2014-2024 ($bn, AGR%) Figure 5.12 Australian Food Traceability Market Share Forecast 2013, 2019 and 2024 (% Share) Figure 5.13 UK Food Traceability Market Forecast 2014-2024 ($bn, AGR%) Figure 5.14 UK Food Traceability Market Share Forecast 2014, 2019 and 2024 (% Share) Figure 5.15 German Food Traceability Market Forecast 2014-2024 ($bn, AGR%) Figure 5.16 German Food Traceability Market Share Forecast 2014, 2019 and 2024 (% Share) Figure 5.17 Danish Food Traceability Market Forecast 2014-2024 ($bn, AGR%) Figure 5.18 Danish Food Traceability Market Share Forecast 2014, 2019 and 2024 (% Share) Figure 5.19 French Food Traceability Market Forecast 2014-2024 ($bn, AGR%) Figure 5.20 French Food Traceability Market Share Forecast 2014, 2019 and 2024 (% Share) Figure 5.21 Spanish Food Traceability Market Forecast 2014-2024 ($bn, AGR%) Figure 5.22 Spanish Food Traceability Market Share Forecast 2014, 2019 and 2024 (% Share) Figure 5.23 Indian Food Traceability Market Forecast 2014-2024 ($bn, AGR%) Figure 5.24 Indian Food Traceability Market Share Forecast 2014, 2019 and 2024 (% Share) Figure 5.25 Chinese Food Traceability Market Forecast 2014-2024 ($bn, AGR%) Figure 5.26 Chinese Food Traceability Market Share Forecast 2014, 2019 and 2024 (% Share) Figure 5.27 Italian Food Traceability Market Forecast 2014-2024 ($bn, AGR%) Figure 5.28 Italian Food Traceability Market Share Forecast 2014, 2019 and 2024 (% Share) Figure 5.29 South Korean Food Traceability Market Forecast 2014-2024 ($bn, AGR%) Figure 5.30 South Korean Food Traceability Market Share Forecast 2014, 2019 and 2024 (% Share) Figure 5.31 South African Food Traceability Market Forecast 2014-2024 ($bn, AGR%) Figure 5.32 South African Food Traceability Market Share Forecast 2014, 2019 and 2024 (% Share) Figure 5.33 RoW Food Traceability Market Forecast 2014-2024 ($bn, AGR%) Figure 5.34 RoW Food Traceability Market Share Forecast 2014, 2019 and 2024 (% Share) www.visiongain.com
  • 11. Contents Companies Mentioned in This Report ABB Advanced Traceability Solutions AFS Technologies, Inc. Airclic AirVersent Aldi American-Non-Stop Label Corporation Apple ASAP Systems AssurX’s Avery Dennison Printer Systems Division Bar Code Integrators, Inc. (BCI) BCI Inc. BlackBerry Branston Potatoes Cairnstack Software, LLC Checkpoint Systems CIM logic Cisco Systems Cleo Communications Coastal Fresh Farms Cognex Coleman Natural Compac Sorting Equipment ConcernTrak COOP Danmark Dansk Supermarked DayMark Safety Systems Del Monte Diagraph, an ITW Company DRG Technologies Driscoll’s Berries Edeka Epsilia Escort memory systems www.visiongain.com
  • 12. Contents Eurofins Genescan Family Tree Farms Famous Software LLC Food Lion FoodLink FoodLogiQ Fresh Direct, Inc. Garden Fresh Vegetables Genji Sushi Express HarvesterGear Inc. HarvestMark Heinz IBM Iconotech IDTechEx Industrial Technology Systems Ltd Intermec Technologies Invensys Wonderware’s iTradeNetwork, Inc. Its ltd Jacob’s Bakery Lidl Lotpath, Inc. Lowry Computer Products Magic Software Enterprises Markem-Imaje Corporation Massmart Matthews International’s Brand Solutions Group Matthews Marking Systems Mepco Label Systems Metro Microsoft Motorola solutions N2N Global Next Version Software Nicewear www.visiongain.com
  • 13. Contents Nokia Nunes Company Odwalla Olam Omron Group Oracle PCM Pointil Systems Produce Pro Software ProWare Services, LLC PTR Publix Quest International RedLine Solutions Rincon Farms Scottish Courage Shandong Commercial Group Siemens SoftTrace Spokane Software Systems, Inc. Super Gros A/S SYS21 MEXICO SA Taco Bell Ten Media LLC The Cheese Company The Kroger Company ToolWorx Turatti United Biscuits Verify Technologies Verizon Wireless Wal-Mart Warburton’s WaudWare Inc. Weber Labelling and Coding Solutions West Pak www.visiongain.com
  • 14. Contents Woolf Farming and Processing YottaMark, Inc Zebra Technologies Government Agencies and Other Organisations Mentioned in This Report Canadian Livestock Tracking System (CLTS) Canadian Pork Council (CPC) Canadian Produce Marketing Association Canadian Sheep Identification Program Danish Bacon and Meat Council Danish Dairy Board Danish Meat and Livestock Board Danish Ministry of Food, Agriculture and Fisheries FDA (Food and Drug Administration) Federation of Indian Chambers of Commerce and Industry Food Safety Authority of Ireland Food Standards Agency GS1 US (The official provider of bar code numbers in the US) HACCP (Hazard analysis and critical control points) Korean Food and Drug Administration Meat and Livestock Australia Ministry of Family and Consumer Affairs Ministry of Industry and Information Technology (MIIT) National Development and Reform Commission (NDRC) National Institute of Food and Drug Safety Evaluation National Pig Association, Britain Produce Marketing Association The Canadian Food Inspection Agency (CFIA) The Department of Agriculture, Fisheries and Forestry (Australia) The Group's Competence Centre for DNA Analysis, Germany United Fresh Produce Association www.visiongain.com
  • 15. Food Traceability Technologies Market 2014-2024 EAN / UPC Barcodes, 2D QR Codes, RFID & RTLS 4.5 Other Submarket Forecast 2014-2024 Table 4.5 Other Submarket Forecast 2014-2024 ($bn, AGR %, CAGR%) 2013 Sales $bn 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 0.43 0.46 0.48 0.51 0.53 0.56 0.59 0.62 0.66 0.70 0.73 0.77 5.2 5.2 5.2 5.3 5.2 5.5 5.6 5.6 5.5 5.3 5.3 AGR (%) CAGR (%) 2014-19 5.3 5.5 2019-24 5.4 CAGR (%) 2014-24 Source: Visiongain 2013 Figure 4.11 Other Submarket Forecast 2014-2024 ($bn, AGR%) 6 0.9 0.8 5 0.6 4 0.5 3 0.4 0.3 2 0.2 AGR(%) Sales $bn 0.7 1 0.1 0.0 0 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 Year Sales $bn AGR (%) Source: Visiongain 2013 Figure 4.12 Other Submarket Share Forecast 2014, 2019 and 2024 (% Share) 2014 4.3% 2019 4.4% 2024 4.4% Source: Visiongain 2013 www.visiongain.com Page 41
  • 16. Food Traceability Technologies Market 2014-2024 EAN / UPC Barcodes, 2D QR Codes, RFID & RTLS 5.4 Australian Food Traceability Market 2014-2024 Table 5.5 Australian Food Traceability Market Forecast 2013-2024 ($bn, AGR %, CAGR%) 2013 Sales $bn 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 0.70 0.73 0.77 0.80 0.84 0.89 0.93 0.98 1.02 1.07 1.12 1.18 4.7 4.8 4.8 4.9 5.0 5.1 4.9 4.8 4.7 4.7 4.7 AGR (%) 4.9 CAGR (%) 2014-19 4.8 2019-24 4.8 CAGR (%) 2014-24 Source: Visiongain 2013 Figure 5.11 Australian Food Traceability Market Forecast 2014-2024 ($bn, AGR%) 6 1.2 5 Sales $bn 1.0 4 0.8 3 0.6 2 0.4 AGR (%) 1.4 1 0.2 0.0 0 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 Year Sales $bn AGR (%) Source: Visiongain 2013 Figure 5.12 Australian Food Traceability Market Share Forecast 2013, 2019 and 2024 (% Share) 2014 2019 6.9 % 2024 6.9% 6.8 % Source: Visiongain 2013 www.visiongain.com Page 54
  • 17. Food Traceability Technologies Market 2014-2024 EAN / UPC Barcodes, 2D QR Codes, RFID & RTLS 7. Expert Opinion 7.1 Verify Technologies Limited, Seamus McNamara, Director Visiongain sought opinion of Seamus McNamara – current Director of Verify Technologies Limited –Ireland-based private company that specialises in business process automation and provides integrated, paperless business management system solutions. We interviewed Mr. McNamara in November 2013 and would like to thank him for his time. 7.1.1 Trends and Developments Visiongain: What would you say are the key trends and developments on the food traceability market and why? Seamus McNamara: I guess the key trend is that more companies are starting to do it: obviously in some geographical regions it is driven by legislation, but in other areas it is driven by the consumer awareness and by the market protection. So, companies, by large, are very much focused on the need for full traceability and are actually implementing proper HACCP traceability systems. At present, I would say that most companies are still very “paper-based” and that is a major restriction on the effectiveness of this kind of systems. There is a huge amount of data involved on the traceability chain and trying to maintain that on paper is not really realistic. So, there is a growing trend on automation of data collection, data search and data reporting. 7.1.2 Challenges and Opportunities Visiongain: What challenges and opportunities do you expect to see in the food traceability market over the next 10 years? Seamus McNamara: Well, the challenges are obviously the huge amount of additional, potential overhead on the business: there is added paperwork, checks and controls that need to be recorded and maintained all through the process, like purchasing, inventory control, production control and dispatch. So, there is a vast amount of additional amount of data collection, data recording and analyses – and that is a huge challenge. In the food business, which presently has got very tight margins and is very competitive, that is a very big issue. 7.1.2.1 Why Paper-Based Options are Becoming a Thing of the Past However, that can also be seen as an opportunity: by and large most food companies have pretty much out of date and basic business management systems, particularly the SME food companies. www.visiongain.com Page 84
  • 18. Food Traceability Technologies Market 2014-2024 EAN / UPC Barcodes, 2D QR Codes, RFID & RTLS 8. Leading Companies in the Food Traceability Market 8.1 Advanced Traceability Solutions Table 8.1 Advanced Traceability Solutions Overview 2013 (HQ, Website) Headquarters Website 2013 Modesto, US www.tracethefood.com Source: Visiongain 2013 8.1.1 Advanced Traceability Solutions Analyses Advanced Traceability Solutions provides food traceability solutions including Smart PDA devices with GPS, thermal printers, 2D and 1D scanners, durable labels and tags. Harvest locations include fields, orchards, lakes, rivers, bays and oceans. The company also provides solutions that ensure food traceability by marking containers (cardboard boxes, RPC-recycled plastic containers, wood crates, etc.) of all food commodities throughout the food chain with Lot ID, exact location via accurate GPS coordinates, supplier name, date and time, and other important information. This allows tracking food through all steps of the food chain including processing and distribution to final consumption by the consumer via grocer or food service organization. Concerning GPS Food Traceability Options, Advanced Traceability Solutions offers: • GPS Mobile • GPS Portable • GPS Industrial www.visiongain.com Page 102