The document discusses the anatomy of cloud delivery to enterprises. It describes key cloud components like data centers, networks, software solutions and cloud services that are provided by Equinix, VMware and other partners. The cloud opportunity is large with public cloud markets growing significantly. However, changing processes, culture and overcoming political barriers are major inhibitors to cloud adoption. Successful cloud migrations require addressing these challenges as well as operational needs for flexibility, scalability and standardization. Case studies demonstrate how organizations can transfer workloads between private and public clouds to optimize resources and meet business demands.

1. The Anatomy of Cloud Delivery An insiders look on how the cloud is deployed to the Enterprise Presented by Equinix, Virtacore and VMWare

2. The Anatomy of Cloud Delivery An insiders look on how the cloud is deployed to the Enterprise Cloud Components Cloud Opportunity Benefits of the Cloud to Businesses Inhibitors to the Cloud: Change Successful Migrations to the Cloud Q&A 2

3. Cloud ComponentsData Centers and Networks. Software Solutions. Cloud Services. 3

4. Platform Equinix Data Centers. Networks. Ecosystems. The widest network-neutral footprint 37 strategic global markets on 5 continents 675 network service providers 200+ cloud service providers 300+ IT service providers Less than 10 ms latency from 90% of the population of the United States and Western Europe Enabling you to keep pace with the rapid expansion of the digital marketplace

5. Cloud Software Solutions Global leader of virtualization and cloud infrastructure. 250,000 customers and 25,000 partners

6. Cloud Services and Solutions. Equinix, VMware, and Google partner for the Enterprise. Helping to manage over 10,000 virtual environments. Public/Private/Hybrid solutions.

7. Cloud OpportunityHow big is it? 7

8. Cloud Market For every 3 workloads created, at least 1 makes it to the Public Cloud Worldwide Cloud Services Market ($ Billions) SaaS Most run their own infrastructure– essentially private IaaS Ecosystems from SaaS drive PaaS revenue PaaS Often associated with either a SaaS or IaaS solution Allows for management, data services, etc. to be packaged with app IaaS High growth in next couple of years 25.8 23.2 CAGR 19.7 16% 15.3 SaaS 48% 1.0 0.7 0.4 PaaS 0.3 5.9 5.8 26% 5.0 2.9 IaaS 2011 2012 2013 2014 Source : Gartner, Forrester, VMware Analysis

9. Public Cloud Creating new delivery mechanisms. SaaS 2011: $12B 2014: $19B Applications (LOB, Productivity, IT) $110B PaaS 2011: $300M 2014: $1B Middleware (App Development) $45B Infrastructure (Compute, Storage, Network, Management) $170B IaaS 2011: $3B 2014: $6B Hosting & Co-location 2011 : $40B 2014 : $65B

10. Cloud Landscape Vendors in the mix Private Cloud Computing: Driving a Strategy. Thomas Bitman. Gartner January 2011.

11. Cloud Landscape Hype Cycle - Gartner http://www.gartner.com/it/page.jsp?id=1447613 http://en.wikipedia.org/wiki/Hype_cycle

12. Cloud Landscape Hype Cycle - Gartner http://www.gartner.com/it/page.jsp?id=1447613 http://en.wikipedia.org/wiki/Hype_cycle

13. Cloud Landscape Hype Cycle - Gartner

14. Benefits of the Cloud to BusinessesWhy make the leap? 14

15. Cloud Drivers Agility, Speed and Innovation Important to the Enterprise Private Cloud Computing: Driving a Strategy. Thomas Bitman. Gartner January 2011.

16. Cloud Drivers: Enterprise Capabilities Most Important Q: What are the top five capabilities your organization considers important when evaluating cloud computing vendors or technologies? (Please select no more than five) US respondents more likely to rate higher on performance and security Base: 636 Total respondents; 234 US respondents; 202EMEA respondents; 200 APAC respondents Source: CIO Global Cloud Computing Adoption Survey January 2011 16

17. Cloud Drivers: 26% of Budget Allocated to Cloud Average Percent of IT Budget Dedicated to Cloud Computing – Next 12 Months 26% Q: Approximately, what percent of your organization’s cloud computing budget in the next 12 months will be allocated to each of the following areas? Q: Approximately, what percent of your organization’s IT budget will be allocated to cloud computing initiatives in next 12 months (including software, services, staff resources, training, etc.)? Base: 636 Total respondents; 234 US respondents; 202 EMEA respondents; 200 APAC respondents. Source: CIO Global Cloud Computing Adoption Survey, January 2011 17

18. Virtualization Leads to Cloud Computing Stages of evolution Private Cloud Computing: Driving a Strategy. Thomas Bitman. Gartner January 2011.

19. Inhibitors to the Cloud:ChangeCloud computing is not always a technical problem 19

20. Cloud Drivers and Inhibitors Processes, Culture, and politics block innovation Private Cloud Computing: Driving a Strategy. Thomas Bitman. Gartner January 2011.

21. Change… The fundamental factors to the anatomy of cloud computing are changing processes, culture, and overcoming politics. 21

22. …is hard Stanford Professors - Chip and Dan Heath Co-authors of the book Made to Stick: Why Some Ideas Survive and Others Die, which has been a New York Times, Wall Street Journal, and Business Week bestseller. Their new book: How to change things when change is hard is helpful in thinking about the cloud. 22

23. Enterprise change to cloud computing requires the ability for the rider (logic) to work with the elephant (emotion). Chip and Dan Heath co-authors of the book Made to Stick: Why Some Ideas Survive and Others Die, which has been a New York Times, Wall Street Journal, and Business Week bestseller. 23

24. The big story is not the cloud technology but how it transforms organizations 24

25. Successful Cloud MigrationsReal life case studies 25

26. Cloud Case Study Consona Leading provider of CRM and ERP solutions 40 locations worldwide 4,500 customers across a variety of industries Business Drivers Needed to be more responsive to changing customer demands Tried commodity cloud but ran into operational problems Unable to scale running customer instances without reboot High failure rate for customer instances Operationally complex High impact to customers for adds/moves/changes VMware compatibility to simplify operations Self-service portal with access to unique/standardized catalogs Resource pooling to be able to consume varying service tiers based on business need Use Case / Solution Transfer workloads to and from their private cloud and public cloud Adjust where customer instances run according to capacity and customer requirement

27. Cloud Case Study 27

28. Cloud Case Study 28

29. The Anatomy of Cloud Delivery An insiders look on how the cloud is deployed to the Enterprise Presented by Equinix, Virtacore and VMWare