1. PayingAttention
by Violeta Piñon

2. StoreObservation
BeforeEnteringtheStoreexperience:
• Offers in thewindow are supposedtoattractpeople
• Store looks closed, doesnot invite me in
• Can’tseethroughthewindow, can’tseethe sales person

3. In SportsStore:
• Shows big halls for wandering around
• Storage boxes are on display, invites you to try on
• Design and colours arecoherent
• Designed for families to come in together

4. In SportsStore:
• Bug mirrors incourages customers to try clothes on
• Weakness: the signs PARA MAMA do not coincide withe the store s image and design colours

5. In Toy Store:
• Colourful window shows the newest toys
• Signs with prices and toys for all ages
• Toys are arranged on the floor for small children to reach and pick
• Weakness: a ladder between toys represents a hazard for kids playing around

6. In Decoration Store:
• The spirit of the store begins on the street, with the decoration of the trees
• Plants, door and window are all in synchrony
• Inside, a sign encourages customers to go up the stairs and find more products
• Couch is used to show cushions

7. In Decoration Store:
• Producs are arranged in kitchen, for people to notice what they are for
• Many products need a sign explaining its use
• Weakness: next to a goodbye sign, we can see a baby carriage which was not able to make it to
the top floor

8. In Coffee Shop:
• The whole decoration shows the spirit of the place
• Bike storage in the window incourages bikers to come in for coffee
• Muffins and cakes are exhibited to attract people and cense the environment
• Backyard is decorated to the inside and covers machines and deposit