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Les Vignerons
              Mobiles?

              Ryan O’Connell | O’Vineyards




@mroconnell
Les Vignerons Mobiles


  Actually, I don’t
   like cell phones.




   @mroconnell
2	
  
Les Vignerons Mobiles

Let’s be smart.
  Not everybody needs an app
  Making apps for each phone/
   store consumes €€€
  One good mobile-friendly
   website is more elegant
  Don’t compete with all the
   other apps




    @mroconnell
 3	
  
Les Vignerons Mobiles

             Piggybacking is good




   @mroconnell
4	
  
Les Vignerons Mobiles
What is a mobile-friendly site?
  Identify what people use your site for
  Make sure it’s easy to do that




   @mroconnell
5	
  
Les Vignerons Mobiles
Why do so many fail?
  Websites try to deliver too much
  People want quick access to specific things




                                Photo by: Never Said About Restaurant Websites




   @mroconnell
6	
  
Les Vignerons Mobiles

        Why visit ovineyards.com?
          Blog visitors reading long pieces




   @mroconnell
7	
  
Les Vignerons Mobiles

        Why visit ovineyards.com?
          Blog visitors reading long pieces
          Tourists




   @mroconnell
8	
  
Les Vignerons Mobiles

        Why visit ovineyards.com?
          Blog visitors reading long pieces
          Tourists
          Drinkers looking for wine information




   @mroconnell
9	
  
Les Vignerons Mobiles

         Why visit ovineyards.com?
             Blog visitors reading long pieces
             Tourists
             Drinkers looking for wine information
             People trying to sell me shit




  @mroconnell
10	
  
Les Vignerons Mobiles




11	
  
Les Vignerons Mobiles




12	
  
Les Vignerons Mobiles

         Why visit ovineyards.com on mobile?
             Blog visitors reading long pieces
             Tourists looking for address
             Drinkers looking for wine information
             People trying to sell me shit




  @mroconnell
13	
  
Les Vignerons Mobiles

         Simplify
           Contact info
           Wine info
           Everything else 2 clicks away




  @mroconnell
14	
  
Les Vignerons Mobiles

         One day soon
              Buying on the phone
              Micro-location
         1.    Show contact information for
               people within 50 km
         2.    Show restaurants/stores
               carrying your wine for people
               within 10 km of a vendor
         3.    Show information about the
               terroir/history for people at your
               vineyard




                                                    portalupiwine.com	
  
  @mroconnell
15	
  
Les Vignerons Mobiles

         How will they discover your site?
           Organic / search engine
           QR Codes




  @mroconnell
16	
  
Les Vignerons Mobiles

           How will they discover your site?
             Organic / search engine
             QR Codes




         On the label:



  @mroconnell
17	
  
Les Vignerons Mobiles

          How will they discover your site?
            Organic / search engine
            QR Codes




         On the menu:



  @mroconnell
18	
  
Les Vignerons Mobiles

          How will they discover your site?
            Organic / search engine
            QR Codes




         On a cow:


                                       Details: h;p://www.hlinks.fr/news/des-­‐qr-­‐codes-­‐sur-­‐des-­‐vaches
  @mroconnell
19	
  
Les Vignerons Mobiles

                        Apps
            How to piggyback like a champion




  @mroconnell
20	
  
Les Vignerons Mobiles

         QR Codes
         Lots of QR code solutions already exist




  @mroconnell
21	
  
Les Vignerons Mobiles

         Customer wine reviews
           Reach customers at point of purchase
           Deliver effective reviews / scores
           Note: this technology will move forward
            with or withou you




  @mroconnell
22	
  
Les Vignerons Mobiles

          Geolocation tie-in
             Best wines nearby




  @mroconnell
23	
  
Les Vignerons Mobiles

         One day soon…




  @mroconnell
24	
  
Les Vignerons Mobiles
         If you learned something, talk about it!
         Add @mroconnell and #levin20


           Creative Commons attributions:
              Screwed	
  phone	
  by	
  Ninja	
  M.	
  	
  
                smart	
  in	
  my	
  spart	
  phone	
  by	
  Jonathan	
  D.	
  Blundell	
  
                Seine	
  floods	
  by	
  postaletrice	
  
                Back	
  to	
  the	
  Future	
  Phone	
  by	
  Clarksworth	
  
                Smiley	
  wine	
  by	
  johnwilliamsphd

           More about Ryan:
                Winemaker	
  at	
  ovineyards.com	
  
                Host	
  at	
  love-­‐that-­‐languedoc.com	
  
                Nerd	
  at	
  Vin	
  2.0	
  and	
  conferences	
  around	
  the	
  world	
  


           Further reading:
                 Bakas	
  on	
  mobile	
  purchasing	
  plaVorms	
  
                 QR	
  Cows




  @mroconnell
25	
  

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LE VIN 2.0 '11 - Débat 02 Intervenant 03 - "Internet les nouveaux usages : mobilité, géolocalisation, réseaux sociaux et interfaces tactiles" - Ryan O'Connell / O'Vineyard

  • 1. Les Vignerons Mobiles? Ryan O’Connell | O’Vineyards @mroconnell
  • 2. Les Vignerons Mobiles   Actually, I don’t like cell phones. @mroconnell 2  
  • 3. Les Vignerons Mobiles Let’s be smart.   Not everybody needs an app   Making apps for each phone/ store consumes €€€   One good mobile-friendly website is more elegant   Don’t compete with all the other apps @mroconnell 3  
  • 4. Les Vignerons Mobiles Piggybacking is good @mroconnell 4  
  • 5. Les Vignerons Mobiles What is a mobile-friendly site?   Identify what people use your site for   Make sure it’s easy to do that @mroconnell 5  
  • 6. Les Vignerons Mobiles Why do so many fail?   Websites try to deliver too much   People want quick access to specific things Photo by: Never Said About Restaurant Websites @mroconnell 6  
  • 7. Les Vignerons Mobiles Why visit ovineyards.com?   Blog visitors reading long pieces @mroconnell 7  
  • 8. Les Vignerons Mobiles Why visit ovineyards.com?   Blog visitors reading long pieces   Tourists @mroconnell 8  
  • 9. Les Vignerons Mobiles Why visit ovineyards.com?   Blog visitors reading long pieces   Tourists   Drinkers looking for wine information @mroconnell 9  
  • 10. Les Vignerons Mobiles Why visit ovineyards.com?   Blog visitors reading long pieces   Tourists   Drinkers looking for wine information   People trying to sell me shit @mroconnell 10  
  • 13. Les Vignerons Mobiles Why visit ovineyards.com on mobile?   Blog visitors reading long pieces   Tourists looking for address   Drinkers looking for wine information   People trying to sell me shit @mroconnell 13  
  • 14. Les Vignerons Mobiles Simplify   Contact info   Wine info   Everything else 2 clicks away @mroconnell 14  
  • 15. Les Vignerons Mobiles One day soon   Buying on the phone   Micro-location 1.  Show contact information for people within 50 km 2.  Show restaurants/stores carrying your wine for people within 10 km of a vendor 3.  Show information about the terroir/history for people at your vineyard portalupiwine.com   @mroconnell 15  
  • 16. Les Vignerons Mobiles How will they discover your site?   Organic / search engine   QR Codes @mroconnell 16  
  • 17. Les Vignerons Mobiles How will they discover your site?   Organic / search engine   QR Codes On the label: @mroconnell 17  
  • 18. Les Vignerons Mobiles How will they discover your site?   Organic / search engine   QR Codes On the menu: @mroconnell 18  
  • 19. Les Vignerons Mobiles How will they discover your site?   Organic / search engine   QR Codes On a cow: Details: h;p://www.hlinks.fr/news/des-­‐qr-­‐codes-­‐sur-­‐des-­‐vaches @mroconnell 19  
  • 20. Les Vignerons Mobiles Apps How to piggyback like a champion @mroconnell 20  
  • 21. Les Vignerons Mobiles QR Codes Lots of QR code solutions already exist @mroconnell 21  
  • 22. Les Vignerons Mobiles Customer wine reviews   Reach customers at point of purchase   Deliver effective reviews / scores   Note: this technology will move forward with or withou you @mroconnell 22  
  • 23. Les Vignerons Mobiles Geolocation tie-in Best wines nearby @mroconnell 23  
  • 24. Les Vignerons Mobiles One day soon… @mroconnell 24  
  • 25. Les Vignerons Mobiles If you learned something, talk about it! Add @mroconnell and #levin20 Creative Commons attributions:   Screwed  phone  by  Ninja  M.       smart  in  my  spart  phone  by  Jonathan  D.  Blundell     Seine  floods  by  postaletrice     Back  to  the  Future  Phone  by  Clarksworth     Smiley  wine  by  johnwilliamsphd More about Ryan:   Winemaker  at  ovineyards.com     Host  at  love-­‐that-­‐languedoc.com     Nerd  at  Vin  2.0  and  conferences  around  the  world   Further reading:   Bakas  on  mobile  purchasing  plaVorms     QR  Cows @mroconnell 25