3. Les Vignerons Mobiles
Let’s be smart.
Not everybody needs an app
Making apps for each phone/
store consumes €€€
One good mobile-friendly
website is more elegant
Don’t compete with all the
other apps
@mroconnell
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5. Les Vignerons Mobiles
What is a mobile-friendly site?
Identify what people use your site for
Make sure it’s easy to do that
@mroconnell
5
6. Les Vignerons Mobiles
Why do so many fail?
Websites try to deliver too much
People want quick access to specific things
Photo by: Never Said About Restaurant Websites
@mroconnell
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7. Les Vignerons Mobiles
Why visit ovineyards.com?
Blog visitors reading long pieces
@mroconnell
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8. Les Vignerons Mobiles
Why visit ovineyards.com?
Blog visitors reading long pieces
Tourists
@mroconnell
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9. Les Vignerons Mobiles
Why visit ovineyards.com?
Blog visitors reading long pieces
Tourists
Drinkers looking for wine information
@mroconnell
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10. Les Vignerons Mobiles
Why visit ovineyards.com?
Blog visitors reading long pieces
Tourists
Drinkers looking for wine information
People trying to sell me shit
@mroconnell
10
13. Les Vignerons Mobiles
Why visit ovineyards.com on mobile?
Blog visitors reading long pieces
Tourists looking for address
Drinkers looking for wine information
People trying to sell me shit
@mroconnell
13
14. Les Vignerons Mobiles
Simplify
Contact info
Wine info
Everything else 2 clicks away
@mroconnell
14
15. Les Vignerons Mobiles
One day soon
Buying on the phone
Micro-location
1. Show contact information for
people within 50 km
2. Show restaurants/stores
carrying your wine for people
within 10 km of a vendor
3. Show information about the
terroir/history for people at your
vineyard
portalupiwine.com
@mroconnell
15
16. Les Vignerons Mobiles
How will they discover your site?
Organic / search engine
QR Codes
@mroconnell
16
17. Les Vignerons Mobiles
How will they discover your site?
Organic / search engine
QR Codes
On the label:
@mroconnell
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18. Les Vignerons Mobiles
How will they discover your site?
Organic / search engine
QR Codes
On the menu:
@mroconnell
18
19. Les Vignerons Mobiles
How will they discover your site?
Organic / search engine
QR Codes
On a cow:
Details: h;p://www.hlinks.fr/news/des-‐qr-‐codes-‐sur-‐des-‐vaches
@mroconnell
19
21. Les Vignerons Mobiles
QR Codes
Lots of QR code solutions already exist
@mroconnell
21
22. Les Vignerons Mobiles
Customer wine reviews
Reach customers at point of purchase
Deliver effective reviews / scores
Note: this technology will move forward
with or withou you
@mroconnell
22
25. Les Vignerons Mobiles
If you learned something, talk about it!
Add @mroconnell and #levin20
Creative Commons attributions:
Screwed
phone
by
Ninja
M.
smart
in
my
spart
phone
by
Jonathan
D.
Blundell
Seine
floods
by
postaletrice
Back
to
the
Future
Phone
by
Clarksworth
Smiley
wine
by
johnwilliamsphd
More about Ryan:
Winemaker
at
ovineyards.com
Host
at
love-‐that-‐languedoc.com
Nerd
at
Vin
2.0
and
conferences
around
the
world
Further reading:
Bakas
on
mobile
purchasing
plaVorms
QR
Cows
@mroconnell
25