1. DIGITAL MEDIA TECHNOLOGY & WINE
SERIES
INTRODUCTORY SEMINAR (Shao Li)

2. #vinitaly2013
@vinitalytour
@steviekim222

3. • Mr. Shao Li, First Secretary, Department of Foreign
Trade, Ministry of Commerce of the People’s
Republic of China
• Mr. Xuwei Wang, Secretary General, China
Association for Importers & Exporters of Wine &
Spirits
• Professor Giorgio Prodi, University of Ferrara
(ALMA Graduate School)
• Pierpaolo Cielo, Marketing & Export Manager of
Cielo e Terra S.p.a.
• Mr. Anthony Zhang, Manager Hoonay Wines

4. China’s Foreign Trade & Administration
of Imported Wine
Ministry of Commerce of the People’s Republic of China
Department of Foreign Trade
MR. SHAO LI

5. Summary
I. China’s Foreign Trade Situation
II. Chinese Government Pays High Attention to Import
III. Administration of Goods-Import
IV. Administration of Alcohol Products
V. Administration of Imported Wine
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6. I. China’s Foreign Trade Situation
A. Development of China’s Foreign Trade
B. Future Outlook
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7. I. China’s Foreign Trade Situation
A. Development of China’s Foreign Trade
Goods trade amount reaches $3.87 trillion,
ranks No.2 in the world
Service trade amount is over $470 billion,
ranks No.4 in the world
Contribution to the World Economy
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8. I. China’s Foreign Trade Situation
B. Future Outlook
More open economy
Transformation of trade developing mode
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9. II. Chinese Government Pays High
Attention to Import
A. Imports do good to both Chinese & World Economy
B. A more open market
C. Policy for import promotion
D. Sino-foreign cooperation
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10. II. Chinese Government Pays High
Attention to Import
A. Imports do good to both Chinese & World Economy
Further promotion of import
Imports contributes to China’s development
China’s imports also contribute to international
trade development
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11. II. Chinese Government Pays High
Attention to Import
B. A more open market
Establish and amend Laws/Regulations
Foreign Trade Law
Administration of the Import and Export of Goods
Average import tariff level is 9.8%
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12. II. Chinese Government Pays High
Attention to Import
C. Policy for import promotion
Issued the first official document for
import promotion
D. Sino-foreign cooperation
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13. II. Chinese Government Pays High
Attention to Import
 For China, Import promotion is a long-term
strategy.
 Further steps:
1. Optimize the import structure
2. Make the import more convenient
3. Constantly improve the import promotion system
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14. III. Administration of Goods-Import
A. Import prohibition
B. Import restriction
C. Free importation
D. Tariff rate quota
E. State-run trade
F. Bidding for the import of electromechanical
device
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15. IV. Administration of Alcohol Products
A. China’s alcohol market
B. Current situation of MOFCOM’s administration
of alcohol circulation
C. Suggestion for further cooperation
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16. IV. Administration of Alcohol Products
A. China’s alcohol market
Alcoholic production: 72 million tons
Total tax contribution: RMB 84.5 billion
National consumption: over RMB 800 billion
International trade
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17. IV. Administration of Alcohol Products
B. Current situation of MOFCOM’s administration of
alcohol circulation
Regulation
Industry Planning
Monitor & Statistics
Traceability System
Credit System
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18. IV. Administration of Alcohol Products
C. Suggestion for further cooperation
 Cooperative training
 Traceability System
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19. V. Administration of imported wine
A. China’s Wine Market
B. Regulations on imported wine
C. Problems come with Growth
D. CAWS
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20. V. Administration of Imported Wine
A. China’s Wine Market
Since 2011, No. 5 Wine Market in the world,
No.1 in Asia
2012 Import: 390 million liters, $1.5 billion
2012 Import from Italy: 31 million liters, $88.9 million
B. Regulations on imported wine
Wine: Free trade goods, with no regulations
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21. V. Administration of Imported Wine
C. Problems come with Growth
Forged & Fake Commodity/Price-gouging
For the sustainable development, CAWS was
founded
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22. V. Administration of Imported Wine
D. CAWS
China Association for Importers & Exporters of
Wine & Spirits
Your partner for promoting sale and enhancing
brand awareness in China
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23. Grazie ！
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