The iPad Product Announcement: Over and over, the meme is, “Hold the Internet in your hands.” It’s a seductive idea, and the promise it contains will be a nice way to draw people in. The video right now is getting into hardware, letting you see into the soul of the new machine. The guts of it are meant to render the gadget invisible, making it a frame around hardware and apps.

1. Workers apply the Apple logo to the exterior of the
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Yerba Buena Center in San Francisco.
The Event Begins

2. Steve Jobs Appears, Apple is a Mobile
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Device Company

3. The New iPad Looks Like a Big iPhone
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4. Colors are crisp
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5. Browsing the Web on the iPad!
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Video on the Apple iPad. The New York Times on the iPad

6. The Specifications, 10‐Hr Battery Life
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7. Third‐Party Apps
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8. Brushes App for Artists
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9. PowerPoint‐like app on the iPad.
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The iBooks App The iWork suite

10. Accessories: keyboard dock
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It’s ‘Magical’ What’s Missing?
• N bilit t l Ad b Fl h
No ability to play Adobe Flash
animations, widely used on
the Web.
• No camera, still or video
• No non‐Internet phone
function
• Unclear whether you can
bundle your AT&T iPhone plan
with an iPad data plan
• No removable battery for a
device that can suck a lot of
device that can suck a lot of
power
‘The Soul of the New Machine’
• No removable storage

11. 3G Connectivity for a Price
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Price Ranges From $499 to $829 Available in 60 Days
Over and Out