1. Creative business development for the voluntary sector
Vincenzo Di Maria Gioconomics
www.vdmdesign.net www.gioconomics.org
vincenzo@vdmdesign.net gioconomics@gmail.com
tw: @vdmdesign tw: @gioconomics
Lessons from Naples 2.0

2. Naples is a unique amazing place, but is also the symbol of failure for all institutions

3. Naples is a unique amazing place, but is also the symbol of failure for all institutions

4. The challenge: once this was a school...

5. The opportunity: one day this will become a theatre school

6. Naples 2.0 - an international Social Innovation competition (September 2011)

7. Gioconomics is a people-centred collaborative project: by people, for people, with people

8. Gioconomics is a people-centred collaborative project: by people, for people, with people
Euclid
Jonas Piet Network
[London] [London]
Mylene
Gioco,
Jonker Immagine e Unicredit
[Amsterdam] Parole Foundation
[Milan]
[Naples]
Vincenzo Partners &
Di Maria Stakeholders
[Lisbon] [Naples]

9. Gioconomics is made out of people with different skills, ambitions and personal agendas

10. Working with Gioco, Immagine e Parole, voluntary organisation with 15 years experience
RO SAR IAA DR IAN ALU IGI MIC HE LEM ASS IMO
F RA NC A E NZ O L AU RA M I NA MA RI C AP EPP E
GI N OC HI A RA T INA DE SJ A NA CA MI L LAA C E
RA FFA ELE FR AN CE SCO EM MA AL ESS AN DR O
ELI S EO E MIL IAG R AZI AN O E MIA N N AR IN O
BARBARALORENZOMARTINAMARIO
NOEMINUNZIAROSSELLAVINCENZO
LUCIANOMIRJANAMARIJAADRIANA
FEDERICAANDREAMYLENELUCIA
STELLAUGOCRISTIANTONIALUIGI
ANNAMARIAROSSELLAVINCENZO
CHICCACARMINEMARCOJONAS
GIOCOIMMAGINEEPAROLE
L’associazione favorisce la crescita socio-culturale dei più giovan
i a partire dai
loro bisogni primari promuovendo situazioni di gratificazione
e contesti che
operano come rafforzatori della personalità e assunzione di
ruoli positivi.
gioconomics@gmail.com
08119911026 - 3382376132
www.gioconomics.org gioco.immagine.parole@gmail.com
@gioconomics www.giocoimparole.altervista.org

11. We work with one activity to learn how to make volunteering sustainable business
Cultural
Activities
Commercial Social
Activities Activities
Organisation
Strategy, Impact evaluation,
Project management, Communication, Admin, ...

12. Social theatre and other cultural productions to engage with the local youth community

13. Social theatre and other cultural productions to engage with the local youth community

14. Social theatre and other cultural productions to engage with the local youth community

15. The idea: More people + More involvement = More impact (financial & social)
From an ‘artisan-way’ To a ‘Wiki-way’
of co-production
In 3 stages:
1. Open Up 2. Up Sell 3. Scale Up

16. Stakeholders and partners dynamics during setup stage
(matching with)
CSR Programs
Help writing
funding proposals
Governance
Entrepreneural
advice
Impact Cultural
evaluation collaborations
Best practice Networks
Gioco
Setup + Inspiration
Core team Advisory team Other partners

17. Planning the project the day after the conference

18. Feedback on the project plan from potential candidates for the Advisory Team

19. Facilitating the creative process

20. Generating, building and voting for the best ideas

21. Mapping audience and stakeholders of the organisation

22. Feedback after the dinner from potential candidates for the Advisory Team

23. Getting the Theatre Lab involved at Gioconomics’ Open Evening

24. Exercise: pitching the organisation to a selection of stakeholder

25. What different stakeholders could contribute to the Theatre Production

26. Challenging our initial assumption, defining building blocks

27. Listen, learn, discover new stories from the people you are working with

28. Never forget the social nature of the organisation you are working with

29. The Dinner Spectacle after the Advisory Workshop: celebrate small successes

30. we are online: www.gioconomics.org

31. Consult the experts and face reality (Unicredit Foundation seminar)

32. Consult the experts and face reality (Unicredit Foundation seminar)

33. Work hard! Culture and mindest are the hardest challenge

34. Volunteering as a business strategy? Building a sustainable and independent organisation

35. Agree on language, translation, communication, jargon...

36. Reaching consensus without loosing individual opinions and respecting agendas

37. Business plan creation: Architects Ricciardi studio, Torre Annunziata Napoli

38. Business plan numbers crunching

39. Business plan mapping and communication

40. A creative business development programme in three levels
!

42. Why is Gioconomics different from other programmes?

43. !

44. Co-create a good story, narrative is essential and everybody plays a role

45. Communicate, share learning, build new collaborations...
?

46. Creative business development for the voluntary sector
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