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1
Monitoring System for Water Taxi
Yimin Jiang
Life Impact The University of Adelaide
MECO
2
Statement of the Business
Proposal
MECO
Life Impact The University of Adelaide
New concept: Monitoring System
Driver&Water Taxi
Customer
Monitoring Staff
offer good
service
give feedbacks
 report
any accident
 acquire
information
in time
 trail the water
taxi
 allocate bonus
due to feedbacks
from customer
3
Assumptions, Constraints,
Conditions
MECO
Life Impact The University of Adelaide
Good customer service is the lifeblood of any
business, is all about bringing customers back
and about sending them away happy
- happy enough to pass positive feedback about
your business along to others.
Economist
Say :
one of the
reasons
why apple is so
popular
4
Current State Description
MECO
Life Impact The University of Adelaide
 MECO only provide "Ecopower by the Hour"
service for drivers.
 No specific service for passengers.
 Problems:
few people know about water taxi.
some of the drivers treat passengers bad.
cannot trail all the water taxis
5
Future State Description
MECO
Life Impact The University of Adelaide
 MECO will provide the service with a Monitoring system.
 Trail and keep in touch with water taxis through GPS
device and interphone, respectively.
 Feedback device for customers with three buttons
"unsatisfied","so so" and "satisfied".
 Drivers will acquire bonus due to costomer feedback.
 Good service will incur and bring customers back.
6
Business Analysis (1)
MECO
Life Impact The University of Adelaide
 Monitoring System lead to BETTER customer
service .
- Bring customers back
- As a free advertisement
7
Business Analysis (2)
MECO
Life Impact The University of Adelaide
 And finally boom the business
Driver with bonus - happy
Customer with good service - happy
Manager monitor each taxi - happy
8
Conclusion
MECO
Life Impact The University of Adelaide
New concept: Monitoring System
- Good customer service is the lifeblood
of any business
Benefits:
Better customer service
Better advertisement
Better business

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A business case template

  • 1. 1 Monitoring System for Water Taxi Yimin Jiang Life Impact The University of Adelaide MECO
  • 2. 2 Statement of the Business Proposal MECO Life Impact The University of Adelaide New concept: Monitoring System Driver&Water Taxi Customer Monitoring Staff offer good service give feedbacks  report any accident  acquire information in time  trail the water taxi  allocate bonus due to feedbacks from customer
  • 3. 3 Assumptions, Constraints, Conditions MECO Life Impact The University of Adelaide Good customer service is the lifeblood of any business, is all about bringing customers back and about sending them away happy - happy enough to pass positive feedback about your business along to others. Economist Say : one of the reasons why apple is so popular
  • 4. 4 Current State Description MECO Life Impact The University of Adelaide  MECO only provide "Ecopower by the Hour" service for drivers.  No specific service for passengers.  Problems: few people know about water taxi. some of the drivers treat passengers bad. cannot trail all the water taxis
  • 5. 5 Future State Description MECO Life Impact The University of Adelaide  MECO will provide the service with a Monitoring system.  Trail and keep in touch with water taxis through GPS device and interphone, respectively.  Feedback device for customers with three buttons "unsatisfied","so so" and "satisfied".  Drivers will acquire bonus due to costomer feedback.  Good service will incur and bring customers back.
  • 6. 6 Business Analysis (1) MECO Life Impact The University of Adelaide  Monitoring System lead to BETTER customer service . - Bring customers back - As a free advertisement
  • 7. 7 Business Analysis (2) MECO Life Impact The University of Adelaide  And finally boom the business Driver with bonus - happy Customer with good service - happy Manager monitor each taxi - happy
  • 8. 8 Conclusion MECO Life Impact The University of Adelaide New concept: Monitoring System - Good customer service is the lifeblood of any business Benefits: Better customer service Better advertisement Better business