2. 3 minute background
Started first business aged 11,
computer games on tape. First
real £100 business was car
phones.
Mail Order Business Model
3. Don’t make lack of resources an excuse
Its not a lack of resources
that is stopping you its lack
of resourcefulness. If you
want it badly enough you
will find a way.
Just DO IT! – Don’t wait for everything to be perfect – it never will be
4. Don’t be afraid to ASK
Steve Jobs aged 12 called Bill
Hewlett and asked for some
spare parts. Hewlett gave Jobs
the parts and a summer job.
Search youtube “jobs on
failure”
The Power of Asking – Don’t be afraid to ASK and don’t be afraid to fail
5. Ideas are worthless
Ideas?
“We’ve had ’em since Eve
mated Adam, but take it from
me Execution’s the key.”
Felix Dennis – How to be Rich
An average idea with good execution beats a
brilliant idea with poor execution
6. Your don’t have to be First or the Only one
No shame in being 3rd,4th,5th
“Vince its already been
done….”
If no one has done something
- that is worrying. Pioneers
get arrows in their back. Why
do you see fast food outlets all
next to each other?
7. 3. Be Market Driven, Not Product Driven
Find out what the market
wants and who you can sell to
before creating or buying
products. I explain exactly how
to do this in my book and how
to test ideas with little or no
money.
Find out what people are buying – Give them what
they want – WIIFM
8. People buy what they ________ not
what they ________
Never Sell P______ always sell C____
The Mind of the Buyer
9. Getting paid by the Hour –
is a bad deal
Don’t trade your time for
money
Let’s say you earn £100 an hour and you work 10 hours a day, 5 days a week, £5000 –
but you have just capped yourself. If you own a product or are being paid a royalty how
much can you make in the same week? – I make money while I sleep. 24 hours a day
365 days a year someone worldwide is buying my product without me having any
involvement – Interested in doing the same?
Be an IP (intellectual property) Owner not a Worker
10. Examples of Intellectual Property (IP) that you can own
Books, EBooks, Newsletters, sales letters,
Templates, Websites, Video Files, Audio
Files, DVDs, CDs, Domain Names, Patents
& Trade Marks, Logos, Photos, Graphics
and software are just a few examples
Owning IP
11. High Margin Products – Low Development Costs
We don’t want to go into competition
with Tesco or Wal-Mart – we are not
interested in low margins or price wars
We want high margin products
Sell High Margin Products
12. Realise that Marketing Is the Key
No enquiries means no orders. No orders
means no money.
No money means no business. No business
means you’re out on the street!
—Vince Stanzione
The reality is that marketing makes or
breaks you. You must advertise, use press
releases, direct mail, the internet and any
other method that will effectively spread
the word about your product or service.
Marketing & Sales should be your main focus – outsource the rest
13. Put Customers First – Repeat Business
Realise that a one-off
sale/order will not make you
rich. It’s repeat business
that counts.
Build up a relationship with customers. Be a friend, not a salesman
14. Earning Money
Improving Health
How To Make Money As… Be a – Avoid work and
effort – Quick, Easy, Simple
Look Good – Feel Great – Weight loss – Grey £ over 55’s
Everyone is so “busy” these days
Feel Special, Wanted and Liked. Improving
social status (social media)
What People are Buying – What Are they
interested in?
Saving Time
Being Appreciated
15. Improving Appearance
Avoid Losing Money
People want to be fashionable
After making money most will be fearful of losing it. Security
and comfort in old age
Relationships
Sports, travel, writing, painting, surfing,
Hobbies
What People are Buying – What Are they
interested in?
Attracting the opposite Sex
Leisure time – niche interests
16. You Don’t Have to Know it All
You can outsource most tasks,
license products, buy resale rights,
have someone else write a book for
you, or research a product.
Thanks to the global marketplace
and sites like
fiverr.com, elance.com, guru.com,
almost any task can be outsourced
at a reasonable price.
You can have a multi-national business with no staff thanks to outsourcing
17. Be Ready for Change
One thing in business is certain,
and that is that there’s nothing
certain in business! Things
change, often very quickly.
Today’s big seller is tomorrow’s
totally unfashionable item (ask
Blackberry). Keep your eyes
open, watch out for new trends
and markets.
Don’t be afraid of change - a small business can react quickly and profit
from change
18. Start Your Own Business
Whether it’s part-time to begin
with, acting as an agent, or
consulting to a few customers
alongside your existing job, start
your own business and be proud
about what you do. You are not
going to get rich working for
someone else.
You don’t have to go all in…
19. Don’t Quit, Believe in Yourself
Stress, problems, new challenges, frustration, and let
downs are part of everyday business life. If you hide
away in a corner whenever something goes wrong,
you won’t survive in business long. You’ll get knocked
down. It happens and it’s acceptable.
The question is, do you keep bouncing back up again?
You must bounce back, learn from your mistakes, and
keep going. Stay on the ground for too long, and
that’s where you’ll be forever. Get up, fight back, and
you’ll be a winner.
Everything is possible, and if you want something
badly enough, you’ll get it.
Keep Moving Forward