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Snap-On Wireless Access Solution Altitude™ 4511 Access Point by Extreme Networks & Motorola
Relevant Trends Constantly connected In the news Increasing Internet time on social networks Skype @ 560 million users by 08-2010 Apple sold 19.4 million iPads in 2010 Morgan Stanley reports 1 in 3 U.S. adults will carry a tablet in 2012 Personal and social Tablets with front/rear cameras Social media-optimized smartphones Huge growth in education New game consoles with multi-touch interfaces for network gaming Social Networks, Video Chat 2
Devices are Changing Trend to lower powered Wi-Fi radio transmitters Space-constrained antenna design Battery-powered, always connected AP         44dB SNR laptop Tablets are not the Same as Laptops AP AP         15dB SNR Tablet Clone         25dB SNR iPad Need  more wireless radio power! 3
Challenge Need for powerful, consistent 802.11n wireless everywhere Offices, dormitories, hotels, cubicles, hospitals, barracks, libraries…  Schools today depending on wireless and mobility BUT, wireless is not meant for challenging sites, multiple dwelling units and high-throughput needs Only installs in central, overhead location Many attenuating (radio obstructing) structures  High costs to purchase, design, deploy, cable, configure Security, including user and device control for wired and wireless access Growing congestion on the wired network 4
New Solution from Extreme Networks Altitude™ 4511 access point Snap-on Set-up: Installs in minutes Ultra Compact ( ̴ iPhone-size) Powerful –  26 dBm Advanced Antenna Technology by Motorola Optional 1, 3 or 4 Fast Ethernet ports Designed for Schools: classroom & dormitories Hospitals: 1 device for up to 10 rooms Hotels: significantly fewer access points Government: barracks, housing, offices 5
AP with no external ports (use included Blank) AP with one connector (add any one of the connectors shown at left) AP with Ethernet Module (add any one of the connectors shown at left) Small: Modular Design 6 Blank (included) RJ-45 Ethernet (included) Keystone or Leviton QuickPort® style RJ-45 (3rd party) F-connector (3rd party) RJ11 (3rd party)
Installs in minutes 7 Cat 5 Plate Install Bracket Install Cables 0 seconds 55 seconds 75 seconds Snap On Done 85 seconds 90 seconds
Extensive Coverage Altitude™ 4511 Access Point in Hotel Room Extreme Networks®& Motorola Extensive Wi-Fi coverage Covers up to 10 Rooms Multiple room (26 dBm radio) Faster data speed at edge 4511 AP Competitor Device in Hotel Room Competition* ,[object Object]
Covers 1-2 rooms
Single room (16 dBm radio)
Slower data speeds at edgeZF 7025 *Compared similar in-class products from HP, Ruckus Wireless, Aruba and Cisco 8
Altitude 4511 List of Approved Countries 9
Extreme Networks & Motorola Mobile Network Solution 10  Powerful Wi-Fi Antenna & Identity Management for the Converged Mobile Edge 3 Altitude™ 4511 Access Point Compact: ( ̴  iPhone-sized) Powerful:  26 dBm radio/antenna Snap-on set-up: add Ethernet ports Save: Easy & Fast Wi-Fi access installs Integrated controller inside Compatible with SummitWM3XXX series controllers Summit®X450e 24p PoE Switch ,[object Object]
Power over Ethernet – Powers APs, VoIP phone, cameras
Automated Identity Management –Smart access for people and devices
Universal Port Manager – self-configures for each device
Easy installation software scripts,[object Object]
Cost-Effective: Small Facility Applications No-disruption-wireless Dormitories, Hotel or Hospital Rooms, Entrance, Business center Zero-touch deployment and support Extreme Networks Solution Fast deployment Self-healing, redundant wireless Built-in RF Controller Converged Edge Altitude™ 4511 Controller APManage 24 4511 APs Router Internet Extreme Networks® PoE SwitchSummit® X450e-24p Up to 24 4511 APs 12
Simplified: Medium Facility Applications Guest/Lobby/Meeting/Back Office Workforce enablement  Wireless VoIP phones Staff wireless mobility Extreme Networks Solution Fast deployment Self-healing, Adaptive Optimized APs Scalable RF Controller Converged Edge Router Summit® WM3400 ControllerUp to 72 APs from 2 controllers Internet Extreme Networks® PoE SwitchSummit X450e-24p Lobby/  Back Office Altitude 4700  Fat Access Point Dorms, Offices Altitude 4511 Snap-on Access Point Meeting Rooms Altitude™ 4600  Thin Access Point 13
Versatile: Large Facility Applications Guest/Lobby/Meeting/Back Office Conference/Ballrooms Wireless VoIP phones Workforce enablement Staff wireless mobility PCI compliance reporting Extreme Networks Solution Self-healing, adaptive Advanced troubleshooting PCI compliance security Scalable wireless controllers Converged edge Motorola ADSP Net Mgmt, Troubleshooting, PCI Router Summit® WM3700 ControllerUp to 12,000 APs from 2 controllers Internet Extreme Networks® PoE SwitchSummit X450e-24p Lobby/  Back Office Altitude 4700  Fat Access Point Dorms, Offices Altitude 4511 Snap-on Access Point Meeting Rooms Altitude™ 4600  Thin Access Point 14
Competitive 15 Small Form Factor AP ,[object Object]
Minimal switch functionality – no simple IDM/UP equivalentSmall Form Factor AP ,[object Object]
No wallplate APWallplate AP – Zoneflex 7343 ,[object Object]
Low RF coverage (16db) = single roomWallplate AP – MSM 317 ,[object Object]
Minimal switch functionality – no simple IDM/UP equivalent,[object Object]
Converged Mobile Edge Bundles Bundle One 6  Altitude™ 4511 APs + Summit® X450e-24p PoE switch Bundle Two 12 Altitude 4511 APs + Summit X450e-24p PoE switch Bundle Three 12 Altitude 4511 APs + Summit X460-48p PoE switch Available only from:  Sept 1–Nov 30, 2011 17
Converged Mobile Edge Bundle Incredible Discount Beats typical field discounts Fixed Discounted List Price for the Bundle Distributor contract pricing 1 SKU per bundle Bundles Stay Whole Sample Value proposition “Get 6 802.11n APs for about the list price of a switch purchase” “Get 802.11n APs for ~$179 ea. with switch purchase” 18
Converged Mobile Edge Bundle Bundle One:  U.S. PN 20112, ROW PN 20212 12 qty. Altitude™ 4511 wallplate access points  $599 unit list price, $7,188 aggregate list price 1 qty. Summit® X450e-24p PoE Switch   $4,995 List Price List price (for all solution components): $12,183 NA List Price: $6,999  Estimated Street Price: ~$4,995 19
Converged Mobile Edge Bundle Bundle Two:  U.S. PN 20106, ROW PN 20206 6 qty. Altitude™ 4511 wallplate access points  $599 unit list price, $3,594 aggregate list price 1 qty. Summit® X450e-24p PoE Switch   $4,995 List Price List price (for all solution components): $8,589 NA List Price: $4,204 Estimated Street Price: ~$3,000 20

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Wireless Access Solution for Constantly Connected Devices

  • 1. Snap-On Wireless Access Solution Altitude™ 4511 Access Point by Extreme Networks & Motorola
  • 2. Relevant Trends Constantly connected In the news Increasing Internet time on social networks Skype @ 560 million users by 08-2010 Apple sold 19.4 million iPads in 2010 Morgan Stanley reports 1 in 3 U.S. adults will carry a tablet in 2012 Personal and social Tablets with front/rear cameras Social media-optimized smartphones Huge growth in education New game consoles with multi-touch interfaces for network gaming Social Networks, Video Chat 2
  • 3. Devices are Changing Trend to lower powered Wi-Fi radio transmitters Space-constrained antenna design Battery-powered, always connected AP    44dB SNR laptop Tablets are not the Same as Laptops AP AP    15dB SNR Tablet Clone    25dB SNR iPad Need more wireless radio power! 3
  • 4. Challenge Need for powerful, consistent 802.11n wireless everywhere Offices, dormitories, hotels, cubicles, hospitals, barracks, libraries… Schools today depending on wireless and mobility BUT, wireless is not meant for challenging sites, multiple dwelling units and high-throughput needs Only installs in central, overhead location Many attenuating (radio obstructing) structures High costs to purchase, design, deploy, cable, configure Security, including user and device control for wired and wireless access Growing congestion on the wired network 4
  • 5. New Solution from Extreme Networks Altitude™ 4511 access point Snap-on Set-up: Installs in minutes Ultra Compact ( ̴ iPhone-size) Powerful – 26 dBm Advanced Antenna Technology by Motorola Optional 1, 3 or 4 Fast Ethernet ports Designed for Schools: classroom & dormitories Hospitals: 1 device for up to 10 rooms Hotels: significantly fewer access points Government: barracks, housing, offices 5
  • 6. AP with no external ports (use included Blank) AP with one connector (add any one of the connectors shown at left) AP with Ethernet Module (add any one of the connectors shown at left) Small: Modular Design 6 Blank (included) RJ-45 Ethernet (included) Keystone or Leviton QuickPort® style RJ-45 (3rd party) F-connector (3rd party) RJ11 (3rd party)
  • 7. Installs in minutes 7 Cat 5 Plate Install Bracket Install Cables 0 seconds 55 seconds 75 seconds Snap On Done 85 seconds 90 seconds
  • 8.
  • 10. Single room (16 dBm radio)
  • 11. Slower data speeds at edgeZF 7025 *Compared similar in-class products from HP, Ruckus Wireless, Aruba and Cisco 8
  • 12. Altitude 4511 List of Approved Countries 9
  • 13.
  • 14. Power over Ethernet – Powers APs, VoIP phone, cameras
  • 15. Automated Identity Management –Smart access for people and devices
  • 16. Universal Port Manager – self-configures for each device
  • 17.
  • 18. Cost-Effective: Small Facility Applications No-disruption-wireless Dormitories, Hotel or Hospital Rooms, Entrance, Business center Zero-touch deployment and support Extreme Networks Solution Fast deployment Self-healing, redundant wireless Built-in RF Controller Converged Edge Altitude™ 4511 Controller APManage 24 4511 APs Router Internet Extreme Networks® PoE SwitchSummit® X450e-24p Up to 24 4511 APs 12
  • 19. Simplified: Medium Facility Applications Guest/Lobby/Meeting/Back Office Workforce enablement Wireless VoIP phones Staff wireless mobility Extreme Networks Solution Fast deployment Self-healing, Adaptive Optimized APs Scalable RF Controller Converged Edge Router Summit® WM3400 ControllerUp to 72 APs from 2 controllers Internet Extreme Networks® PoE SwitchSummit X450e-24p Lobby/ Back Office Altitude 4700 Fat Access Point Dorms, Offices Altitude 4511 Snap-on Access Point Meeting Rooms Altitude™ 4600 Thin Access Point 13
  • 20. Versatile: Large Facility Applications Guest/Lobby/Meeting/Back Office Conference/Ballrooms Wireless VoIP phones Workforce enablement Staff wireless mobility PCI compliance reporting Extreme Networks Solution Self-healing, adaptive Advanced troubleshooting PCI compliance security Scalable wireless controllers Converged edge Motorola ADSP Net Mgmt, Troubleshooting, PCI Router Summit® WM3700 ControllerUp to 12,000 APs from 2 controllers Internet Extreme Networks® PoE SwitchSummit X450e-24p Lobby/ Back Office Altitude 4700 Fat Access Point Dorms, Offices Altitude 4511 Snap-on Access Point Meeting Rooms Altitude™ 4600 Thin Access Point 14
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26. Converged Mobile Edge Bundles Bundle One 6 Altitude™ 4511 APs + Summit® X450e-24p PoE switch Bundle Two 12 Altitude 4511 APs + Summit X450e-24p PoE switch Bundle Three 12 Altitude 4511 APs + Summit X460-48p PoE switch Available only from: Sept 1–Nov 30, 2011 17
  • 27. Converged Mobile Edge Bundle Incredible Discount Beats typical field discounts Fixed Discounted List Price for the Bundle Distributor contract pricing 1 SKU per bundle Bundles Stay Whole Sample Value proposition “Get 6 802.11n APs for about the list price of a switch purchase” “Get 802.11n APs for ~$179 ea. with switch purchase” 18
  • 28. Converged Mobile Edge Bundle Bundle One: U.S. PN 20112, ROW PN 20212 12 qty. Altitude™ 4511 wallplate access points $599 unit list price, $7,188 aggregate list price 1 qty. Summit® X450e-24p PoE Switch $4,995 List Price List price (for all solution components): $12,183 NA List Price: $6,999 Estimated Street Price: ~$4,995 19
  • 29. Converged Mobile Edge Bundle Bundle Two: U.S. PN 20106, ROW PN 20206 6 qty. Altitude™ 4511 wallplate access points $599 unit list price, $3,594 aggregate list price 1 qty. Summit® X450e-24p PoE Switch $4,995 List Price List price (for all solution components): $8,589 NA List Price: $4,204 Estimated Street Price: ~$3,000 20
  • 30. Converged Mobile Edge Bundle, Summit X460 Bundle Three: U.S. PN 20312, ROW PN 20412 12 qty. Altitude™ 4511 wallplateaccess points $599 unit list price, $7,188 aggregate list price 1 qty. Summit® X460-48p PoE Switch $7,995 List Price List price (for all solution components): $15,183 NA List Price: $7,999 Estimated Street Price: ~$5,700 21
  • 31. Low-cost bundle price Featuring Altitude™ 4511 Snap-on Access Point Automated, Zero-touch configuration Two-minute AP install Universal Port Safe & secure mobility Identity Manager Wireless firewall Consistent & fast performance SMART RF Powerful radio and antenna Extensive Wi-Fi coverage (26 dBm) Bundle Feature Value Fast, easy, secure: Converged Mobile Edge 22
  • 32.
  • 35.
  • 38. Simple and secure management delivers ‘instant-on’ access
  • 39.
  • 40. Special bundle available until November 30, 2011
  • 41.
  • 42.
  • 43. Dormitory Wireless is a Snap white paper: available now
  • 44. Wireless on the Wall white paper: available now
  • 45. The Converged Mobile Edge tech brief: available now
  • 46. Video data sheet: available now
  • 48. Dormitory Wireless is a Snap customer presentation: available now
  • 49. Altitude 4511 and Wireless Bundles Open Books Announcements: 8/31/11 & 9/6/2011
  • 50. Altitude 4511 hot sheet: available now
  • 51. Altitude 4511 evaluation guide: available 9/16/11
  • 52. Higher Education e-mail template: available 9/16/11GO TO PARTNERWEB
  • 53. 27
  • 55. 29

Notas do Editor

  1. Wireless is a generic term that has many technical meanings. People careabout what they can do with it. What do we want to do?Communication sets humans as uniquely different from the animal kingdom.We love to reach out and touch family members and friends.Today, wireless means social networking, video chat - basically any communication that keepsus constantly connected at home, or when we travel to your hotel.Hotels report seeing 2 to 3 wifi devices per guest; laptop, tablet, smartphone. The guest expectation remains the same – always connected, 100% uptime for every device.However 
  2. Tablets are not the same as laptops.These personal devices typically have low powered radios, space constrained for chips and antennas.The network designed last year, maybe last month, may not keep up with the trend in mobile devices.A lab test was done in December 2010 to measure the different signal levels from multiple devices; using a business-class laptop, iPAD, and a cheap android iPAD clone (bought in Hong Kong, not a Motorola XOOM)In order to maintain a high signal level, the APs may need to be moved closer to the hotel guest using a low powered device.Whatever solution is deployed today needs to be flexible enough to support changes needed.We expected some of these changes, but the speed of change certainly was surprising.Motorola is an engineering company with a history of innovation 
  3. The keystone port is designe to accept any standard keystone connector.Snap in anything that fits, RJ11, TV, or another RJ45 cable.This is designed to connect a secondary cable that may be on the same wall plate. Thus, the AP becomes the wall plate.
  4. Install by:Install universal mounting bracket over existing wall plate. Note the bracket can also be installed on any flat surface.Install the cables provided to connect the AP to the existing wiringSnap-On the AP to the bracket. Add extra security with a pin and torque screw
  5. Limited service hotels are a large segment of the market. I’ve seen this segment reported as 40% of the hotel market. That’s a significant and important market segment that should not be left without the benefits of the WiNG architecture and Motorola WLANs.Cost effective and self-healing are great attractions for limited service hotels.In this network, the AP 6511 itself acts as an RF Controller. Set one as the Controller, and the remainder of the APs are automatically adopted and get their configuration from the controller.SmartRF, Client Roaming, Rogue AP detection are all featured on the Controller AP. Very powerful, and extremely cost effective for small hotels.
  6. Select service hotels will begin to have meeting rooms and conference facilities. With more extensive public spaces and restaurants, the select service hotel may choose to deploy other Motorola APs in these locations.The RFS 4000 would be an ideal management platform that coordinates all the APs into a seamless network.
  7. Select service hotels will begin to have meeting rooms and conference facilities. With more extensive public spaces and restaurants, the select service hotel may choose to deploy other Motorola Aps in these locations.The RFS 4000 would be an ideal management platform that coordinates all the Aps into a seamless network.