Ideas on how brands can use retro theme in their products and marketing activities

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Retail and Food
Marketing
Retro Style
By Victoria Gnatoka

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Cost of Living in 1962
Yearly Inflation Rate USA 1.20%
Year End Close Dow Jones Industrial Average 652
Average Cost of new house $12,500.00
Average Income per year $5,556.00
Average monthly rent $110.00 per month
Tuition to Harvard University $1,520.00
All Wheel Drive Scout off road $2,150.00
Renault Imported car $1,395.00
Average Cost of a new car $3,125.00
Eggs per dozen 32 cents
Gas per Gallon 28 cents
A nice website featuring life in pictures back in 60s.
http://www.galionclassof64.com/retrolife/RETROLIFE.HTM
Retro:

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Retro (2):
What Events Happened in 1962 in the US
in retail industry
• First Ever Flavored Crisps / Chips sold Salt and
Vinegar
• The First Wal-Mart discount store is opened by
by Sam Walton in Bentonville Arkansas
• The first Kmart department store opens in
Garden City, Michigan

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Retro fashion:

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Retro fashion(2):

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Popular Culture:
•Beatles Turned Down By Decca Records
•Release of first Beatles recording: the single "Love Me Do"
•Andy Warhol's famous painting of a can of soup
•Beverly Hill Billies is on TV
•The Dick Van Dyke show on TV
•Johnny Carson begins as presenter for The Tonight Show
Popular Films
•West Side Story
•Spartacus
•El Cid
•Lawrence of Arabia
•To Kill a Mockingbird
Popular Singers
•The Beatles
•Bob Dylan
•Chubby Checker
•Frankie Valli & The Four Seasons
•Neil Sedaka
•Roy Orbison
•Shirley Bassey

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Retro design patterns:

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Retro grocery store:
A terrific vintage Encyclopedia
Britannica Film that looks at a 1962
grocery store.
http://www.retroyoutube.com/2008/11/retro-
youtube-vintage-supermarket-video.html
11 pages long article
by DDB about
successful retro
revivals.

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Retro grocery store (2):

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Retro grocery store (3):

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Retro grocery store (4):

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Retro food commercials:

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Retro food commercials (2):

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Retro food commercials (3):

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Retro food commercials (4):

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Retro groceries:

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Retro groceries (2):

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Retro products concepts:

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Retro products concepts(2):

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Retro products concepts(3):

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Retro products concepts(4):

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Retro products concepts(5):

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Retro products concepts(6):

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Retro products concepts(7):

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Retro re-usable shopping bags :

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Retro gas station:

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Retro gas station(2):

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Retro cars:

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Retro theme used today
in grocery stores:
The recreation of one of the first Tesco stores from
the 1960's complete with re-created period products
lining the shelves.

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Retro theme used today
in grocery stores (2):
Rimi Baltics (ICA Group) grocery store chain inspired
by retro style fashion and music created a 1min long
video. It features famous in 60s Latvian singer and
was widely used as a store advertisement both on TV
and in stores. Store employees got the uniform
inspired by retro fashion that included retro patterns.
As well as females working at the register had to
wear retro hair style.
http://youtu.be/uWgv5GEe8QI

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Brands using retro:

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Brands using retro (2):

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Brands using retro (3):

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Brands using retro (4):