The document discusses optimizing health by connecting medical, professional, and family care providers through a platform that shares actionable data, analytics, and incentives. It proposes a system called VidaPost to coordinate care for people with chronic conditions by understanding all providers, sharing meaningful health information among them, and consistently monitoring wellness needs.

1. Optimizing your health by connecting your
medical, professional, and family care providers
with actionable metrics and incentives
Confidential and Proprietary, VidaPost © 2012 Jen Pleimann | Founder | @jenply | Jen@vidapost.com

2. Why is it so difficult to coordinate,
communicate and optimize care for
people with chronic conditions?
I am Jen Pleimann, founder of VidaPost.
I believe in order to coordinate, we have to have a better
understanding of who our providers are.
I believe communication is primarily about sharing data,
analytics and meaningful information amongst providers
(spoken & written language is secondary).
I believe we are all a part of long term care and in order to
optimize and improve care, we need to consistently
monitor our basic wellness needs from the outside in.
Confidential and Proprietary, VidaPost © 2012

3. We Are All Care Providers
I am a health PROVIDER outside of the Problem: I see my clients 2-3
medical health network. I run health & times/week and am not
wellness programs for adults with Down connected to my client’s medical
Syndrome & Autism and help a variety of providers; I see first hand how
clients manage long-term care needs: information gets lost as my
Wellness Coach/ pre-diabetic, hypertension, heart clients struggle to coordinate care
Personal Trainer conditions, mobility issues and so on. I between all of their providers.
provide services in a variety of settings
(home, clinics, gyms, schools).
I am my own PROVIDER. I am a Problem: I am connected to
fairly healthy patient who juggles some of my medical providers
multiple providers, both medical and through my EHR but the
Patient non-medical. providers and those who see me
the most are not connected
Like you, I am a PROVIDER to family Problem: I am usually excluded
and friends, offering help and support. from the information stream.
Grand-Dautghter,
Following the status of their health is
Daughter, Sister, Aunt very important to me.
Confidential and Proprietary, VidaPost © 2012

4. Outside Providers
A list of providers • Personal
Trainers/Wellness
involved in our Coaches
• Occupational
Therapist
health • Physical Therapists
•
(Not Connected) Behavioral
Therapists
• Speech Therapists
• Personal Aides
Typical Healthcare Family Caregivers
• Home Health Aides
Providers
• Special Ed Teachers
• Patient
• Case Workers
• Physicians/Internist • Family Member –
• Specialist = Mom, Dad, etc
Neurosurgeons, Outside Support
Cardiologist, Etc. • Friends
• Hospitals, clinics, • Nanny
surgery centers… (Currently connected by EHR’s
and various communication (Not Connected) • Neighbors
platforms) • Co-Workers
Confidential and Proprietary, VidaPost © 2012

5. Why Collaboration is Incomplete
Specialist Specialist Speech
Physician #1 #2 PT OT
Behavioral
Therapist
Nutritionist Therapist
Trainer
Electronic Health Records
Teacher Nanny
Client
Caregiver Caregiver w/
Mom Dad
Autism
Grandma Aunt Neighbor
Also Managing the health of:
Adapted Close
Recreation Friend
Child Child
Gma Gpa
#2 #3
Aides Case
Workers
Confidential and Proprietary, VidaPost © 2012

6. Our Current Problems VidaPost’s Solution
Health Provider = Doctor Health Provider = Every
1. (the provider who usually sees 1. Individual involved in your care
you AFTER you already have a based on various levels of
problem) privacy
Communication = written Communication must be
2. language (we have started 2. measurable & meaningful
connecting providers but have (Data/Analytics/Visualization)
turned the clipboards into
online notebooks)
Patient Management Systems = Patient Controlled System:
3. often more work in the hands of 3. Patient controls while providers
patients/caregivers who need help help manage (HIPAA Compliant)
Lack of inclusion of outside Outside providers = help
4. providers = Medical providers 3. manage everyday care allowing
manage ALL aspects of care in a for medical providers to focus
15-20 min appt. on essential care
Confidential and Proprietary, VidaPost © 2012

7. VidaPost is
a system to communicate information via data,
analytics, and visualization.
It is a platform for providers and support on the
outside of the medical system to help monitor
health on an everyday basis.
Confidential and Proprietary, VidaPost © 2012

8. Status Updates on your Health
Consistently measuring and assessing health from the outside in
Measurable & Meaningful Consistently assessing the Data Visualization
Conversation basics
• Conversations tagged 1. Physical: exercise,
by topic mobility, fine & gross
• Tracks trending words motor
(“sick”, “behavior”, 2. Nutrition: dietary
“meds”, etc) needs, water intake, etc
• Frequency of 3. Mental Wellbeing:
communication & stress
interaction (who do we 4. Sleep
see & interact with the 5. Medications/Supplem
most) ents
• Q/A system for
“When analytics are intuitive,
patient/caregiver check-in •Perceived your data is more valuable.”
• Archived conversations •Actual
• Easy search functions GroupVisual.Io
Confidential and Proprietary, VidaPost © 2012

9. Why Now?
• 133 Million Americans with Chronic Medical Conditions
• 65 Million Americans manage at least one family member’s care –
managing updates from 15+ providers on a daily/weekly basis
• 800,000 physicians (practice fusion, 2012) – usually see individuals with
chronic conditions the least and cannot manage all health needs in a 15-
20 minute appointment
• EHR’s tracking care of medical providers but not providers who see
individuals with long term care on an everyday basis
• Communication platforms or “online notebooks” do not solve the
problems unless they provide measurable and meaningful information
that is pertinent to overall care.
Government Initiatives:
• Blue Button Initiative – Patient owns their data
• Open Data – Releasing data that is pertinent to overall care
• Accountable Care– Incentivizing care based on quality and outcomes
Confidential and Proprietary, VidaPost © 2012

10. Competitive Landscape
Historical records
EHR Kinergy
Health
Care
Share
Jiff
Avado Care
Share
Doctor-centric Team-centric
VidaPost
Actionable, real-time
information
Confidential and Proprietary, VidaPost © 2012

11. The Difference
• Connecting all • A systematic
Incentivizing ALL
providers with approach to involved: Earn
varying levels of communicating points for using
privacy that are & tracking health system and
patient updates via data, redeem points
controlled analytics and towards
visualization discounted
health services or
donate points to
friends, family or
a stranger in
need of services
Confidential and Proprietary, VidaPost © 2012

12. Target Market: “Outside” Professionals
Those who provide health related services every week to individuals with
chronic conditions. Providers who manage the basic everyday care and who
rarely communicate with the doctors who manage an individual’s overall care
Providers Number in US Area of Focus
Personal Trainers 238, 831 ACSM/Special
Needs/Medical
Fitness/Wellness Teams
Nutritionist 64, 400 Wellness Teams
Behavioral Therapist Wellness Teams/ Autism
Physical Therapy 239,303 Autism, Elderly & Other
Home Aides 1, 468, 601 Autism & Elderly Care
Special Needs Teachers 459, 600 Autism Focus
Occupational Therapy 108, 800 Intellectual Disabilities
2,595,535 Initial Focus is on Wellness
Services for Autism, Down
Syndrome & Other Chronic
Conditions
Confidential and Proprietary, VidaPost © 2012

13. Target Market: Patient/Caregiver Profile
Individuals with Chronic Conditions & Long Term Care as well as their
caregivers who manage multiple levels of care
Condition # in US # of Providers Amt of Time in Amt of time w/ Example
Dr. Appt Outside Outside
Providers Provider
Down Syndrome 600,000 16 - 20 15 -20 min/visit 20-40 hrs/week Wellness,
Speech, OT/PT,
Special Ed
Autism 1.5 Million 16 - 25 15- 20 min/visit 20-40 hrs./week Behavioral
Therapy,
Wellness, OT/PT
Obesity 150 Million 15+ 15 – 20 min./visit 10-15 hrs/week Wellness Teams
Chronic 133 Million 15+ 15-20 min/visit 10-40 hrs/week Wellness teams,
Conditions - home aides,
overview therapist,
OT,PT, Family
Members
Caregivers 65 Million 30+ Providers Often skip Managing all Need help from
appts. updates of all providers and
outside support team
providers w/
medical
providers
***On average, providers outside of the medical community provide 20-40 hours of care/week to
those with chronic medical conditions while doctors see the patients 15 min/visit, often 1/month

14. VidaPost is a unique approach to solving a few of
the problems within our healthcare system. We
are the missing link to many of our competitors
platforms. Many of our competitors are our
potential partners. Our goal is to integrate in with
already existing systems to help complete the
overall collaboration of care.
Examples of Integration: Practice Fusion, Epic, Care at Hand, Avado, Jiff and so on
Confidential and Proprietary, VidaPost © 2012

15. We have slowly started improving the doctor/patient relationship &
communication within our healthcare system.
But the numbers are GROWING – 133 Million Americans
with Chronic Conditions & 2.7 Trillion spent annually on
Healthcare.
We must not only help Patients and Caregivers
manage care, we must help the 800,000+
Physicians manage long term care.
It is time to redefine who are health providers
are and include those on the outside to help
those on the inside manage basic everyday
wellness, preventing and improving long term
care tomorrow.
Confidential and Proprietary, VidaPost © 2012

16. Our Team
Leadership Team (contractors)
Jen Pleimann: CEO Design
http://www.linkedin.com/in/jenpleimann T
Dan Cradler: Lead Architect
http://www.linkedin.com/pub/daniel-cradler/6/b11/600
Trish Phillips: Operations
http://www.linkedin.com/pub/trisha-phillips/7/717/459
Confidential and Proprietary, VidaPost © 2012

17. Our Advisors Our Investors
Glenn Luinenburg: Legal Friends/Family
Wilmerhale
Scott Pleimann: CFO/Financials
Todd Pleimann: CPA
Lynn McLeod: Marketing
Market Architects
Confidential and Proprietary, VidaPost © 2012

18. Measurable & Meaningful Status Health Updates
Jen Pleimann | Founder | @jenply | Jen@vidapost.com
hello@vidapost.com
@vidapost
Confidential and Proprietary, VidaPost © 2012
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