The 2011 Smart Guide Media Kit

3. MAGA ZINE 2011 Toronto’s Top 5 Rising Stars Toronto’s Top 5 Black Businesses and Entrepreneurs Where to find the best cuisine for Black History Month Special Timeline: Because we are Kings and Queens What events are happening and where? Feature Interviews Gemini Award Winner Cle Bennett Director X And more… What’s good in your hood?

5. 2009: Smart Guide is Launched

6. 2010 SMART GUIDE

8. Special Features Where to shop Where to dine EVENT LISTINGS Where to go for Black History Month

11. Demographics 2009 Survey Results. AGC LTD. 2009/2010 Web Analytics Summary 2009/2010 Professional Reach CANADA DIVERISTY DEMOGRAPHICS OF TOP 3 Stats Canada 2006 SMART GUIDE REACH 19 222,000 100% Total 1 40,000 10% Financial 2 12,000 44% Non-respondents 4 40,000 20% Tourism 4 30,000 10% Entrepreneur 2 55,000 5% Legal 6 45,000 11% Education Avg. # of Events Attended Avg. Income Percentage Industry 35,000 1,000 120,000 February 2010-Present 30,000 1,000 75,000 February 2009-January 2010 Network Print Web Traffic 2.50% 783,795 2.23% 662,215 2.01% 573,860 Black 3.70% 1,168,485 3.47% 1,029,395 3.02% 860,150 Chinese 4.00% 1,233,275 3.09% 917,070 2.35% 670,590 South Asian 2006% 2006 2001% 2001 1996% 1996 Year

12. Distribution & Rates Previous Distribution Canoe Network & Online Businesses and Participating Restaurants TDSB Network NSBE Tourism Toronto Network Victorious Legacy Network Other Issues 2011 SMART GUIDE TO ASIAN HERITAGE MONTH 2011 SMART GUIDE TO CULTURE New Distributions Vancouver Halifax Montreal Calgary Circulation: Help us reach our new target of 20,000 copies New New 1,940 2,060 2,180 2,300 Outside Back Cover 2,280 2,420 2,560 2,700 2 Page Spread x 2 1,790 1,910 2,030 2,150 Inside Front Cover 1,711 1,811 1,911 2,011 Inside Back Cover 875 975 1,025 1,075 Full page 555 635 675 715 ½ 335 415 445 475 ¼ 175 240 280 300 1/6 $ $ $ $ 2 years x 3 Issues 3 Issues 2 issues 1 Issue Size

13. Advertising Descriptions

14. SMART GUIDE 2011 2011 Theme: ADVENTURES IN SMARTLAND Adaptation to Alice In Wonderland Editor-in-Chief KAT, wants you to join her as she explores various Toronto neighbourhoods from Yorkville, to Kensington in search of culture and smart businesses. Let’s see how far down the rabbit hole the adventure to finding culture and smart brands takes her and the readers. Yorkville – Sesso Boutique Dress Accessories by Obsessions - Cumberland Kensington Market Outfit by Titika – The Beaches Follow the pink rabbit through your neighbourhood

15. Affluence, Abundance, Unity Your exclusive city guide to Smart Brands and Smart Businesses