1. Facebook
Advertising
Done Right
www.FBAdQueen.com

2. You’ll Discover...
www.FBAdQueen.com

3. You’ll Discover...
• What Facebook Ads Are And How They Work
www.FBAdQueen.com

4. You’ll Discover...
• What Facebook Ads Are And How They Work
• Exactly How To Set Up And Run Your Own Facebook
Ads
www.FBAdQueen.com

5. You’ll Discover...
• What Facebook Ads Are And How They Work
• Exactly How To Set Up And Run Your Own Facebook
Ads
• The Best Tips And Tricks To Keep Your Costs Down
www.FBAdQueen.com

6. Why Facebook?
www.FbAdQueen.com

7. Why Facebook?
• Size and Scale of Facebook
www.FbAdQueen.com

8. Why Facebook?
• Size and Scale of Facebook
• Get in Front of Engaged Users
www.FbAdQueen.com

9. Why Facebook?
• Size and Scale of Facebook
• Get in Front of Engaged Users
• Relatively New Frontier For Advertisers Means
Low Competition
www.FbAdQueen.com

10. Why Facebook?
• Size and Scale of Facebook
• Get in Front of Engaged Users
• Relatively New Frontier For Advertisers Means
Low Competition
• Rapid Growth = Big Opportunity
www.FbAdQueen.com

11. What are Facebook Ads?
www.FBAdQueen.com

12. What are Facebook Ads?
• Paid service charged as a Cost Per Click or Cost
Per Impression
www.FBAdQueen.com

13. What are Facebook Ads?
• Paid service charged as a Cost Per Click or Cost
Per Impression
• Complete control over how much you spend with
the ability to set budgets
www.FBAdQueen.com

14. What are Facebook Ads?
• Paid service charged as a Cost Per Click or Cost
Per Impression
• Complete control over how much you spend with
the ability to set budgets
• When a user clicks on an ad they can either be
taken to a destination within Facebook or to an
external URL
www.FBAdQueen.com

15. What Are The Advantages?
www.FBAdQueen.com

16. What Are The Advantages?
• Your Customers Are There
www.FBAdQueen.com

17. What Are The Advantages?
• Your Customers Are There
• Relatively Low Cost
www.FBAdQueen.com

18. What Are The Advantages?
• Your Customers Are There
• Relatively Low Cost
• Perceived Difficulty Limits Competition
www.FBAdQueen.com

19. Are Facebook Ads Better
Than Google Adsense?
www.FBAdQueen.com

20. Are Facebook Ads Better
Than Google Adsense?
• Google users are in a search mode
www.FBAdQueen.com

21. Are Facebook Ads Better
Than Google Adsense?
• Google users are in a search mode
• Facebook users are in an interactive mode that is
not about purchase
www.FBAdQueen.com

22. Are Facebook Ads Better
Than Google Adsense?
• Google users are in a search mode
• Facebook users are in an interactive mode that is
not about purchase
• Facebook is “interruptive” advertising, so you need
impact and great targeting to make a difference.
www.FBAdQueen.com

23. Are Facebook Ads Better
Than Google Adsense?
• Google users are in a search mode
• Facebook users are in an interactive mode that is
not about purchase
• Facebook is “interruptive” advertising, so you need
impact and great targeting to make a difference.
• Click rate is much lower with Facebook than
Google, and you need to do a great deal more work
to get results, but it can be cheaper.
www.FBAdQueen.com

24. Are Facebook Ads Better
Than Google Adsense?
• Google users are in a search mode
• Facebook users are in an interactive mode that is
not about purchase
• Facebook is “interruptive” advertising, so you need
impact and great targeting to make a difference.
• Click rate is much lower with Facebook than
Google, and you need to do a great deal more work
to get results, but it can be cheaper.
• The power of Facebook Ads lay in their user
targeting potential
www.FBAdQueen.com

25. Getting Started
www.FBAdQueen.com

26. Getting Started
• Identify Advertising Goals
www.FBAdQueen.com

27. Getting Started
• Identify Advertising Goals
• Select CPC or CPM
www.FBAdQueen.com

28. Getting Started
• Identify Advertising Goals
• Select CPC or CPM
• Choose Click Destination
www.FBAdQueen.com

29. Getting Started
• Identify Advertising Goals
• Select CPC or CPM
• Choose Click Destination
• Create Image and Copy Ideas
www.FBAdQueen.com

30. Setting Up A Campaign
www.FBAdQueen.com

31. Setting Up A Campaign
• http://www.facebook.com/advertising
www.FBAdQueen.com

32. Setting Up A Campaign
• http://www.facebook.com/advertising
• You must have or set up an account to run an ad
www.FBAdQueen.com

33. Setting Up A Campaign
• http://www.facebook.com/advertising
• You must have or set up an account to run an ad
• You also need a credit card to enter into the
Billing section and this will be billed each day you
run ads
www.FBAdQueen.com

34. Setting Up A Campaign
• http://www.facebook.com/advertising
• You must have or set up an account to run an ad
• You also need a credit card to enter into the
Billing section and this will be billed each day you
run ads
• Or Click On Green “Create An Ad” Button
www.FBAdQueen.com

35. Setting Up A Campaign
• http://www.facebook.com/advertising
• You must have or set up an account to run an ad
• You also need a credit card to enter into the
Billing section and this will be billed each day you
run ads
• Or Click On Green “Create An Ad” Button
• Enter External URL (preferably one you can
track) or a Facebook Page that you are an Admin
of
www.FBAdQueen.com

36. Simple Bidding Strategies
www.FBAdQueen.com

37. Simple Bidding Strategies
• Start With A Couple Of Cents Higher Than The
Suggested Bid So You Get Your Ad Up And Running
To Test
www.FBAdQueen.com

38. Simple Bidding Strategies
• Start With A Couple Of Cents Higher Than The
Suggested Bid So You Get Your Ad Up And Running
To Test
• Always Bid CPC First, If The Ad Is Successful You
Can Flip To CPM
www.FBAdQueen.com

39. Simple Bidding Strategies
• Start With A Couple Of Cents Higher Than The
Suggested Bid So You Get Your Ad Up And Running
To Test
• Always Bid CPC First, If The Ad Is Successful You
Can Flip To CPM
• Check That You’re Ad Kicks Off In Peak Times To
Give It The Best Chance
www.FBAdQueen.com

40. Tips For Optimisation
www.FBAdQueen.com

41. Tips For Optimisation
• Patience Is Absolutely Essential
www.FBAdQueen.com

42. Tips For Optimisation
• Patience Is Absolutely Essential
• Spend Time On Image Selection
www.FBAdQueen.com

43. Tips For Optimisation
• Patience Is Absolutely Essential
• Spend Time On Image Selection
• Monitor Intensely, Check Performance At Different
Times
www.FBAdQueen.com

44. Tips For Optimisation
• Patience Is Absolutely Essential
• Spend Time On Image Selection
• Monitor Intensely, Check Performance At Different
Times
• Split Test By Demographics And Creative
www.FBAdQueen.com

45. Tips For Optimisation
• Patience Is Absolutely Essential
• Spend Time On Image Selection
• Monitor Intensely, Check Performance At Different
Times
• Split Test By Demographics And Creative
• Submit At Least Two Ads Per Campaign So You
Have Something To Compare Against
www.FBAdQueen.com

46. Tips For Optimisation
• Patience Is Absolutely Essential
• Spend Time On Image Selection
• Monitor Intensely, Check Performance At Different
Times
• Split Test By Demographics And Creative
• Submit At Least Two Ads Per Campaign So You
Have Something To Compare Against
• Make Sure Your Landing Page Or Destination
Relates To The Copy In The Ad
www.FBAdQueen.com

47. Dealing With Disapprovals
www.FBAdQueen.com

48. Dealing With Disapprovals
• Disapprovals Are Common
www.FBAdQueen.com

49. Dealing With Disapprovals
• Disapprovals Are Common
• Don’t Get Discouraged
www.FBAdQueen.com

50. Dealing With Disapprovals
• Disapprovals Are Common
• Don’t Get Discouraged
• Keep Persisting
www.FBAdQueen.com

51. Dealing With Disapprovals
• Disapprovals Are Common
• Don’t Get Discouraged
• Keep Persisting
• Review Guidelines
www.FBAdQueen.com

52. Dealing With Disapprovals
• Disapprovals Are Common
• Don’t Get Discouraged
• Keep Persisting
• Review Guidelines
• Ensure Landing Page Has A Privacy Policy And
Terms Of Service
www.FBAdQueen.com

53. Dealing With Disapprovals
• Disapprovals Are Common
• Don’t Get Discouraged
• Keep Persisting
• Review Guidelines
• Ensure Landing Page Has A Privacy Policy And
Terms Of Service
• If You Get An Email From Facebook, Comply
www.FBAdQueen.com

54. In Summary
www.FBAdQueen.com

55. In Summary
• Facebook Offers Enormous Potential For Those With
Patience And Persistence And Who Know Their Audience
www.FBAdQueen.com

56. In Summary
• Facebook Offers Enormous Potential For Those With
Patience And Persistence And Who Know Their Audience
• Take Time To Plan Your Ad Strategy Before Diving In
www.FBAdQueen.com

57. In Summary
• Facebook Offers Enormous Potential For Those With
Patience And Persistence And Who Know Their Audience
• Take Time To Plan Your Ad Strategy Before Diving In
• Test Your Ads And Audience For Best Results
www.FBAdQueen.com

58. In Summary
• Facebook Offers Enormous Potential For Those With
Patience And Persistence And Who Know Their Audience
• Take Time To Plan Your Ad Strategy Before Diving In
• Test Your Ads And Audience For Best Results
• Follow Your Campaign Closely And Tweak As Necessary
www.FBAdQueen.com

59. In Summary
• Facebook Offers Enormous Potential For Those With
Patience And Persistence And Who Know Their Audience
• Take Time To Plan Your Ad Strategy Before Diving In
• Test Your Ads And Audience For Best Results
• Follow Your Campaign Closely And Tweak As Necessary
• Visit My Site www.FBAdQueen.com For More Advice,
Optimisation And Campaign Management
www.FBAdQueen.com

60. In Summary
• Facebook Offers Enormous Potential For Those With
Patience And Persistence And Who Know Their Audience
• Take Time To Plan Your Ad Strategy Before Diving In
• Test Your Ads And Audience For Best Results
• Follow Your Campaign Closely And Tweak As Necessary
• Visit My Site www.FBAdQueen.com For More Advice,
Optimisation And Campaign Management
• Also Join Me At www.facebook.com/fbadqueen
www.FBAdQueen.com