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- 1. FIONA LESLIE INTERNATIONAL PR CAMPAIGNS IN PRACTICE JUNE 7, 2011
- 5. FT audience determines reputation through rankings, accrediting bodies, faculty, media coverage and marketing How do you find out about the reputation of a business school or programme? Respondents interested in Business Education for themselves AND likely to undertake Business Education in future (N=522)
- 6. International newspapers, School websites, Search engines and word of mouth Which of the following sources do / would you consult for information on business education? All respondents Business people (N=938) and HR professionals (N=277)
- 9. INTERNATIONAL PR CAMPAIGN - CULTURE
- 15. COVERAGE
- 16. COVERAGE
- 17. COVERAGE
- 20. Coverage
- 23. CHINA - coverage
- 26. LUMS - India
- 28. MIDDLE EAST
- 29. MIDDLE EAST
- 30. MIDDLE EAST
- 32. HONG KONG and SINGAPORE
- 33. AUSTRALIA