IAB Adsizes 2003

1. The IAB created the banner in 1996 .. we’re extending it

2. Why have new shapes & sizes for Online ads ?

3. Introducing the ONLINE ad shapes & sizes A project by IAB Netherlands, supported by 14 European IAB’s & IAB USA!

4. Giving you more IAB keeps getting questions from agencies and advertisers about the shapes & sizes of buttons, banners, skyscrapers, pop-ups and more….. Here’s our latest IAB guidelines, send them to whom this might concern…. Igor Beuker, CEO Interactive Advertising Bureau Netherlands, May 2003

5. The background New IAB advertising formats developed every 18 months Why innovate? Formats follow developments in production technology , design of web publications , user’s hardware These shapes and sizes begun testing in January 2001

8. Rich Media banners Definition & Dimensions: Standard banners (468x60 pixels) which use rich media technologies such as HTML, Flash and Java. Rich Media File Size: Up to 15kb initial load . Up to an additional: 85k may be loaded after a user moves their cursor over or clicks on the banner . Rollover Expands: A banner may expand to as large as 468 x 240 pixels after a user moves their cursor over it , and should automatically close when the cursor moves off the banner. Click Expands: A banner may expand to as large as 468 x 240 pixels after a user clicks on it , and can stay expanded until the user clicks a clearly labelled "close" button. Audio/Video: A banner may play audio and/or video content after a user clicks on it , and should display a visible "stop" or "pause" button once the audio/video begins. _

10. Rich Media Skyscrapers Definition & Dimensions: Interactive Marketing Units (120 x 600 or 160x 600 pixels) which use rich media technologies such as HTML, Flash and Java. Rich Media File Size: Up to 20kb initial load. Up to 3 additional loads of up to 50kb each may be initiated after a user moves their cursor over or clicks on the skyscraper Non-rich File Size: As previously stated in the February 2001 IAB IMU Guidelines, non -rich media skyscrapers should be 15kb maximum file size. Audio/Video: A skyscraper may play audio and/or video content after a user clicks on it, and should display a visible "stop" or "pause" button once the audio/video begins. _

12. Rich Media Rectangles Definition & Dimensions: Interactive Marketing Units (336x280, 300x250, 180x150 or 240x400 pixels), which use rich media technologies such as HTML, Flash and Java. Rich Media File Size: Up to 25kb initial load. Up to 3 additional loads of up to 50kb each may be initiated after a user moves their cursor over or clicks on the rectangle Non-rich File Size: As previously stated in the February 2001 IAB IMU Guidelines, non -rich media rectangles should be 20kb maximum file size. Audio/Video: A rectangle may play audio and/or video content after a user clicks on it, and should display a visible "stop" or "pause" button once the audio/video begins.

14. Rich Media Pop-ups Square pop-up: Definition: Pop-ups automatically launch in a new browser window when a Web page is loaded. Dimensions: As previously stated in the February 2001 IAB IMU Guidelines, these pop-ups should be 250 x 250 pixels. Rich Media File Size: As previously stated in the February 2001 IAB IMU Guidelines, these pop-ups should be 20kb maximum file size. Large pop-up: Definition: Pop-ups automatically launch in a new browser window when a Web page is loaded. Dimensions: Up to 550 x 550 pixels maximum Rich Media File Size: 100kb maximum file size

18. The IAB mission To support and drive the growth of online advertising & interactive marketing … and our primary goal is: To increase online advertising & interactive marketing expenditure!

20. Hope we helped you out... Want to ad Interaction to your media-mix? Join the IAB today! www.iab.nl Igor Beuker CEO IAB Netherlands [email_address] Amsterdam, May 2003