Advanced Google Analytics for Blogging (and more)

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Take your blog to the next level with better information on website visitors, social-media usage, website usability, search engine optimization and more - all through website analytics! James will compare a wide variety of analytics tools and take a detailed look at Google Analytics for blogging.

Tecnologia Negócios

Website Analytics for Blogging James Paden Blog Indiana August 14th, 2009

What is Analytics? “Web analytics is the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing web usage.” - Web Analytics Association

What does Analytics tell us? ,[object Object]

Pages: Views, Time on Page, Bounce/Exit Rate

Usage: Clicks, Scrolling, Mouse Tracking

Marketing: Rankings, Social Media, Comparisons,[object Object]

Support advertising rates,[object Object]

Social Media Metrics Plugin,[object Object]

Blogger/Typepad Integration,[object Object]

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Advanced Google Analytics for Blogging (and more)

1. Website Analytics for Blogging James Paden Blog Indiana August 14th, 2009

2. What is Analytics? “Web analytics is the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing web usage.” - Web Analytics Association

4. Traffic Sources: Websites, Keywords

5. Pages: Views, Time on Page, Bounce/Exit Rate

6. Goals: Conversion Rates, Funnel

7. Usage: Clicks, Scrolling, Mouse Tracking

9. Write more engaging content

10. Measure marketing effectiveness

11. Create better call-to-actions

12.

13. Industry Standard

14. Advanced Segmentation

15. Limited Customizability

16. No User-Identifiable Information