The non-payment side of mobile wallet is a true game changer for marketers. This new marketing frontier empowers marketers to run mobile wallet programs that take advantage of time, location and interaction. To help marketers better understand this new opportunity, Vibes fielded the industry's first consumer study focused on the non-payment side of mobile wallet.

1. Preferreddistribution
46%
20%
19%
11%
4%
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are aware of the
non-payment side
of mobile wallet
have no idea what
mobile wallets are or
what they are used for
of consumers only
think of mobile
wallet for making
payments
48%33%
19%
22%
19%
13% 13%
10%
7%
15%
of consumers would
receive some benefit
from the non-payment
side of mobile wallets
of these non-users
think a mobile wallet
would enhance their
shopping experience
— indicating a strong
interest in this tool
Consumer
demand is clear
Benefits of the non-payment
side of the mobile wallet
Digitizing
paper
items
Smartphone
organization
Managing
point
balances
Time
sensitive
offers
Auto-
matically
updated
items Location-
aware
alerts
No benefit
Gaining consumer
adoption
say getting better
promotions/offers would
influence them to try a
mobile wallet tool
say the organizational/
making life easier aspect
would entice them
Mobile wallet:
The new marketing frontier
Green field opportunity for marketers
Vibes fielded the industry’s first
consumer study focused on the
non-payment side of mobile wallet.
With 1 in 3 shoppers using
mobile wallets for non-payment, this
unveils vast potential for retailers.
of consumers say their
perception of a retailer
would change — for the
better — if they started to
deliver digitized mobile
wallet content
of smartphone users
have noticed any retailer
offering mobile wallet
specific content in the
last six months
Consumers want it...
It’s time for retailers
to capitalize...
@Vibes 2013. All Rights Reserved.
Source: Vibes 2013 mobile
consumer survey – July 2013
Base: Total n=1,000
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