1. SEO andConversion Optimization

2. Maximize Your SEO Efforts By Increasing Conversion Rates Dave Bascom, CEO SEO.com Scott Miller, CEO Vertster.com

4. CRO makes the bottom of the funnel fatter

8. 18,484 monthly organic search visits

9. 2.53% conversion rate

10. 467 sales leads

11. B2C – Niche Software Product

12. 46,691 monthly organic search visits

13. 3.08% conversion rate

14. 1,437 sales, $56K in revenue

15. B2C – Ecommerce

16. 407,437 monthly organic search visits

17. .36% conversion rate

19. There are no “typical” conversion rates for SEO traffic. Varies by keyword and search engine.

20. Depends on several factors including:

21. Buying stage of customer

22. Keyword

23. Landing page

24. Offer

26. Landing Pages

28. Improves your sales efficiency

29. More sales without more expense

30. It is way easier to double conversion rate than traffic10% increase in Order clicks

32. Sales

33. Revenue

34. Stickiness

35. Engagement

36. Videos

37. Ad Clicks

38. Registration Flow40% Increase

40. Use the word “Free”

41. Credibility Seals- McCaffee, Thawte, BBB, Verisign

42. Testimonials

43. Guarantees

44. Promotions (20% off)

46. Multivariate Optimization

47. Content Targeting

48. Behavioral Targeting

49. Dynamic Insertion20% increase in RPV

51. Traffic is not targeted

52. Noisy Data == hard to get clear results

53. Uncontrolled – SEO can help with this

56. Traffic is not targeted

57. Noisy Data == hard to get clear results

58. Uncontrolled – SEO can help with this

59. Unclear stance from Google

60. Lots of traffic

61. The traffic is “free”

62. Potential for significant increase in sales