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Nurturing New Sign-ups: Subscriber to Customer Megan Buell Conversion Marketing Manager, VerticalResponse Hashtag #VRwebinar
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Page | VerticalResponse, Inc.
The Buying Process – First Date to Wedding Bells Recognition/Interest Consideration Research Evaluate Purchase The Buying Process ,[object Object],[object Object],[object Object],[object Object],[object Object]
Your Welcome Email – Why? ,[object Object],[object Object],[object Object],[object Object]
Your Welcome Email – What? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Welcome Email - Example Page | VerticalResponse, Inc.
Your Welcome Email – How? ,[object Object],[object Object],[object Object],[object Object],[object Object]
You’ve sent your welcome email – now what? Page | VerticalResponse, Inc. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Page | VerticalResponse, Inc. Example: Products of Interest & Educational
Page | VerticalResponse, Inc. Example: Events Follow Ups / Educational Provides the recipients with valuable, usable and helpful content to lead them down a path of success – the “AHA” moment.
Page | VerticalResponse, Inc. Example: Stage of Buying Process
Example: Segment Based on the Information You Have Page | VerticalResponse, Inc. Subject Line: We've Got Your Size: Dresses 8-10, Dana Davis, Laundry… Leading me down a path of success quickly and easily… AHA!
Subscriber to Customer - Recap ,[object Object],[object Object],[object Object],[object Object],[object Object]
Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Page | VerticalResponse, Inc. Q&A

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