1. The Good, The Bad and The Ugly
Chipper Nicodemus
Twitter: @chipnicodemus
#VR4SEO

3. SEO Overview
• Search Engine Optimization
• Making your site easier for search engines
Google to find and index
• Almost everything you have known about SEO
in the past is obsolete (read Grey or Black hat)
• A little knowledge goes a long way
• BUT the WRONG knowledge can hurt bad
• Allow me to explain…

4. Top 5 SEO Myths
• SEO is too hard for regular
peeps
• I’ve NEVER done any
SEO, I’m too far behind
• SEO takes too much time
• My site is too big/ small
• Meta tags are the most
important thing

5. The Face of (Google) SEO
• @mattcutts
• Head of Web spam at Google
• Works to rid the internet of spam
• Frustrates SEOs
• Cutts is like Batman, SEOs are the
the Gotham PD

6. The Three Hats of SEO

7. Stay in Google’s Good Graces

8. The Good
• White Hat SEO
• The ONLY type of SEO you
want to do
• Has always been in Google’s
good graces
• AVOID Algorithm penalties
• Slow and steady
• There is no quick way to a #1
ranking

9. 5 White Hat TO DOs
• High quality content that is sharable
• High quality link building earning
• Anchor text, landing page diversity
• Natural Link profile
• Healthy site performance (loads
quickly, sitemap submitted, good on page
SEO)

10. The Bad
• Grey to Black Hat
• Spur from white hat techniques
• Not on the DO NOT DO list, but not on the “A –
OK” list
• Grey hat is tempting because “Google didn’t say
not to…”
• It might work now, but you will always be
checking your back (Panda and Penguin)

11. 5 Grey Hat No-Nos
• Over optimizing
• Reciprocal linking
• Three-Way linking
• Spun/Low quality
content
• Duplicate content
(different than content
syndication)

12. The Ugly
• DON’T EVEN THINK ABOUT IT
• Better known as Black Hat
• Google will PUNISH your site, rankings
• Dishonest

13. 5 Black Hat
• Keyword Stuffing • Deceptive Practices
• Buying Links/ Paid like hidden links or
Links invisible text
• Comment Spamming
• Cloaking

14. What if… in the past… black hat…
• It was easy to get caught up in the wild west
of link building
• Ask Google to forgive
• Google Disavow Tool (be careful!) DANGER!
DANGER!

15. How to Stay On Top of SEO
• Google Alerts
• RSS Feeds/ Feedly
• Follow industry leaders, companies and others
on Twitter, FB and RSS feeds

16. Who to Follow
• @VR4SmallBiz
• VR Marketing Blog
• Matt Cutts: @mattcutts
• SEOMoz: @SEOmoz
• Rand Fishkin, CEO of SEOMoz, @randfish
• SearchEngineRoundtable
• SearchEngineLand
• Moz SEO Blog
• Inbound.org

17. Cool Tools
• SEOMoz: Great affordable SEO tool
• Google Webmaster Guidelines
• Boostsuite: kick-@ss web marketing assistant
• Feedly: The end all of RSS Readers

18. Questions?
• Can XYZ SEO Co get me a #1 rank next week?