1. Presents the European edition Book and pay by 29th July 2011 and SAVE £400!
Innovations
of our global series:
in E-Health
& Informatics
Europe www.ehealthinformatics.eu
Two Day Conference: 21st–22nd September 2011
Pre-Conference Workshops: 20th September 2011 | Venue: Doubletree by Hilton London - West End
Enabling EU healthcare IT professionals to Hear from experts across
implement interoperable informatics and EHR Europe including:
Bernd Blobel, Head, eHealth
systems securely, efficiently and cost-effectively Competence Center, University
Hospital Regensburg
Our expert speaker faculty will you show you Sally Stansfield, Executive Director,
Health Metrics Network, World Health
how to: Organization
t Practice advanced interoperability and seamless information Otto Larsen, Director, NSI (National
management by aligning your ICT to existing and emerging Sundheds-IT)
standards with the eHealth Competence Center, University Uwe Buddrus, Managing Director,
HIMSS Analytics Europe
Hospital Regensburg Alberto Sanna, e-Services for Life
& Health Director, Scientific Institute
t Implement the latest innovations: hear about pilot projects run San Raffaele
by Odense University Hospital, Scientific Institute San Raffaele, Claus Duedal Pedersen, Head of
NSI and more in 5 best-of-breed case studies Centre for Clinical Innovation, Odense
University Hospital
t Institute the best techniques for information security, disaster Roger Lamb, Healthcare Sector
management, data recovery and patient privacy: learn how with Manager, GS1 UK
HL7 and St.Vincent’s Healthcare Group Pekka Ruotsalainen, Research
Professor, National Institute for
t Effectively align your informatics with your EHR: benchmark your Health and Welfare (THL), Adjunct
Professor, University of Tampere
deployment with HIMSS Analytics Europe Anthony Brookes, Professor,
t Get the budget and support you need for your informatics Department of Genetics, University of
Leicester
deployment from both upper management and clinicians with the Allan Hanbury, Senior Researcher,
help of University College London Hospitals NHS Foundation Information & Software Engineering
Group, Vienna University of
Trust Technology
These are just some of the most pressing issues currently affecting Simon Mortimore, Head of
Information Services, University
healthcare IT professionals; join us to investigate how to solve College London Hospitals NHS
present challenges and position your organisation to achieve future Foundation Trust
e-health goals. Peter Russell, Head of Health
Informatics, Nottinghamshire
Healthcare NHS Trust
Don’t Miss the In-Depth, Interactive Pre-Conference Stefan Sauermann, Acting Program
Workshops! Director, Biomedical Engineering
Workshop A Workshop B Workshop C Sciences, University of Applied
Sciences Technikum Wien
Maintaining the Security of Enabling Collaboration – Increasing Interoperability
Richard Lewis, Clinical Systems
Your Data and the Privacy From an Interdepartmental Among Informatics Analyst, Hampshire Health
of Your Patients – While to an International Scale Systems for Expedient Informatics Service
Encouraging Openness Data Transfer Neal Mullen, Group Deputy Director
and Collaboration of ICT, St. Vincent’s Healthcare Group
Jeremy Thorp, Programme Delivery
Media Partners
Director, NHS Information Reporting
Services (NIRS) DH Informatics
Directorate
Catherine Chronaki, Affiliate
Director, HL7, Senior Software
Engineer, FORTH
Tel: +44 (0)20 7368 9300 Email: enquire@iqpc.co.uk Web: ehealthinformatics.eu

2. ExPERT ADvIsORy BOARD:
o Claus Duedal Pedersen, Head of Centre for Clinical o sally stansfield, Executive Director
Innovation, Odense University Hospital Health Metrics Network, World Health
o Alberto sanna, e-Services for Life & Health Director, Organization
Scientific Institute San Raffaele o Christian Hay, Delegate Healthcare, GS1
o Allan Hanbury, Information & Software Engineering Switzerland, Chair, IHE Suisse
Group, Vienna University of Technology
PRE-CONFERENCE WORKsHOPs: TUEsDAy 20TH sEPTEMBER 2011
09.00-12.00: Workshop A 12.30–15.30: Workshop B 16.00–19.00: Workshop C
Maintaining the Security of Your Enabling Collaboration – From Increasing Interoperability Among
Health Data and the Privacy of Your an Inter-de partmental to an Informatics Systems for Expedient
Patients in an Open and Collaborative International Scale Data Transfer
Environment Facilitating Practical Information t Deciding upon common terminologies,
Understanding and Managing Both Real Exchange for Efficient Patient Treatment semantics and standards to ensure
and Perceived Risks and Vital Research consistency in data entry and meaning
t Moving from a tightly controlled and t Expediting care and improving patient t Identifying gaps in your organisation’s
regulated healthcare environment to outcomes through electronic data sharing knowledge transfer systems and
a more open, dynamic information t Creating collaborative data sharing finding the informatics solutions
space, thus encouraging data sharing between informatics systems in your necessary to fill them
t Allowing and encouraging patients and institution and others t Surveying promising new tools and
providers to create a useful, information t Avoiding redundancies between systems and developing strategies and
-rich personal health record, understand systems or duplicating information in workarounds for any anticipated
its benefits and utilise PHR content in a patient records potential incompatibilities
secure, trusted manner t Ensuring your EHR data is in place in t Evaluating the utility of open source
t Securing your data through IT-based order to make the most of your software in facilitating integration
safeguards, staff training and common institution’s IT capabilities, whether they Peter Russell, Head of Health
sense, and ensuring widespread are limited or extensive Informatics, Nottinghamshire
continued compliance with privacy and Uwe Buddrus, Managing Director, Healthcare NHS Trust
security measures HIMSS Analytics Europe
t Reassuring patients that their privacy is
protected – and maintaining that trust
Pekka Ruotsalainen, Research
Professor, National Institute for Health
and Welfare (THL), Adjunct Professor,
University of Tampere
About Healthcare IQ Who you Will Meet:
Web: www.iqpc.com/Healthcare.aspx w CIOs w CEOs
Phone: 1-800-882-8684 w CMIOs w EHR/EMR Managers
w CTOs w Directors of ICT/IM&T
Healthcare IQ, a division of IQPC, is dedicated to providing practical, detailed
w Heads of Health Informatics w Clinical Information Managers
information through conferences and training courses held at both the national and
international level. By providing accurate, objective and up-to-date developments w Directors of IT/IS
and trends, Healthcare IQ enables organizations to remain competitive and From healthcare systems, research organisations, governing and regulatory
profitable. bodies, and academia
Maximise your Involvement: sponsorship and Exhibition Opportunities
Building on the success of IQPC’s previous healthcare technology events such as Focused and high-level, the event will be an excellent platform to initiate new
Healthcare IT Exchange (UK), Connecting Healthcare (Australia), and Innovations business relationships. With tailored networking, sponsors can achieve the face-
in Healthcare Management and Informatics (Singapore), Innovations in E-Health & to-face contact that overcrowded trade shows cannot deliver.
Informatics Europe is specifically designed to address the concerns and challenges
of the European market. Exhibiting and Sponsorship options are extensive and packages can be tailor-made
to suit your company’s needs. Packages include complimentary entry passes,
Healthcare providers across the continent are looking forward to the day when targeted marketing to industry officials and executives and bespoke networking
EU-wide e-health collaboration is a reality, when data can flow freely yet securely opportunities.
across institutional and international boundaries, thus increasing efficiency and
improving patient outcomes—and healthcare IT personnel are working toward this Other features of sponsorship include:
goal by the careful selection, implementation and improvement of informatics. w Prominent exhibition space in the main conference networking area
w Participation in comprehensive pre-event marketing campaigns
IQPC’s Innovations in E-Health & Informatics Europe is a pan-European event w Tailored marketing strategies to suit your organisation’s size, capabilities and
targeted toward key decision-makers within healthcare IT and will bring buyers individual requirements
and suppliers together in one place.
For more information and to discuss the right opportunity, contact the Sponsorship Team on +44 (0)207 368 9300 or sponsorship@iqpc.co.uk
Media Partners
www.ehealthnews.eu www.ehealthserver.com www.hesmagazine.com www.ukchip.org www.hhmglobal.com www.emea.himss.org
Tel: +44 (0)20 7368 9300 Email: enquire@iqpc.co.uk Web: ehealthinformatics.eu

3. CONFERENCE DAy ONE: WEDNEsDAy 21sT sEPTEMBER 2011
08.00 Registration and Coffee Simon Mortimore, Head of Information Services,
University College London Hospitals NHS Foundation Trust
08.50 Chairperson’s Welcome and Opening Address
12.50 Networking Lunch Break
EvALUATING sTANDARDs IN THE QUEsT
FACILITATING INTERDIsCIPLINARy AND
FOR INTEROPERABILITy AND
INTERDEPARTMENTAL INFORMATICs UsAGE FOR
INTERNATIONAL COOPERATION
IMPROvED KNOWLEDGE TRANsFER
09.00 Keynote Presentation: Aligning Your Information 14.20 I-Health: Bridging the Informatics Gap Between
and Communication Technology to Existing and Healthcare and Research to Deliver Optimal 21st
Emerging Standards for Advanced Interoperability Century Medicine
w Assessing the utility and benefits of current standards (such w Encouraging greater understanding and interoperable
as HL7, ISO, OASIS, OMG) and identifying needs for additional systems development between healthcare and research
regulations informaticians, communicating the need for new types of
w Ensuring the compliance of your EHR/EMR and informatics information connectivity between the disciplines and
with present standards securing funding to implement this
w Innovating under the current guidelines and future-proofing w Identifying, distilling, packaging and delivering clinically
your systems useful knowledge from the research domain to the clinic world
Bernd Blobel, Head, eHealth Competence Center, University w Enabling maximum research use of “natural experiment” data
Hospital Regensburg and insights generated by the practice of medicine
AssEssING THE sTATE OF yOUR EMR/EHR AND Anthony Brookes, Professor, Department of Genetics,
DEPLOyING THE INFORMATICs NECEssARy TO FULLy University of Leicester
UTILIsE THE INFORMATION CONTAINED THEREIN 15.00 Case Study: Utilising Informatics to Facilitate
Hospital- and Home-Based Healthcare Within the
09.40 Ensuring Your Informatics Make the Most of EHR/EMR
Nottinghamshire Healthcare NHS Trust
w Benchmarking your EHR implementation against those
w Applying the informatics used quite successfully by the Local
of other healthcare providers throughout Europe using the
Services department to the Forensics Services arena (and
EMRAM standard
vice versa)
w Optimising your continued EHR adoption – you know it’s
w Expediting on-site recording with real-time electronic
necessary, so what’s the holdup and how can you fix it?
clinical noting and enhancing subsequent record access via
w Identifying the informatics you need to extract the most
e-document management
benefit from your EMR – what’s the point of electronic data if
w Exploiting the potential of new technologies such as Microsoft
you can’t access, analyse and use it?
SharePoint and identifying remaining gaps in the process
Uwe Buddrus, Managing Director, HIMSS Analytics Europe
Peter Russell, Head of Health Informatics,
10.20 Networking Coffee Break Nottinghamshire Healthcare NHS Trust
10.50 Successfully Accessing EMR and Transferring 15.40 One-on-One Focused Discussions
Patient Data Throughout Europe Under the In this session, you will be randomly matched with another
Auspices of epSOS (Smart Open Services for attendee, speaker or solution provider for a 15-minute face-to-
European Patients) face discussion. Learn about each other, exchange ideas and
w Defining requirements, creating technical specifications and share your informatics challenges and e-health goals. It doesn’t
measuring conformance for data sharing get more up close and personal than this!
w Working with healthcare informatics systems already in place 15.55 Networking Coffee Break
and instituting open standards to enhance interoperability
CONsIDERING CURRENT CHALLENGEs AND
and collaboration
sEARCHING FOR FUTURE sOLUTIONs IN yOUR
w Exchanging real patient data on the heels of a successful
ONGOING E-HEALTH IMPLEMENTATION
12-country test
Jeremy Thorp, Programme Delivery Director, NHS Information 16.25 Group Therapy: Treating Your Informatics Woes
Reporting Services (NIRS) DH Informatics Directorate This session is designed to help increase dialogue and
knowledge transfer between leading industry experts, solution
GARNERING sUPPORT FOR yOUR INFORMATICs providers and end users. To facilitate discussion, a moderator
IMPLEMENTATION TO ENsURE A sMOOTH DEPLOyMENT will lead the discussion as you consider your challenges,
11.30 Panel Discussion: Building the Business Case for successes and goals. The group therapy learning format opens
Informatics Implementation – Do More With Less the lines of communication and is designed for speakers,
w Implementing informatics on a limited budget delegates and service providers alike. Prepare to discuss the
w Assessing your institution’s needs, identifying the following topics:
appropriate solutions and convincing stakeholders w What is your biggest challenge related to either e-health or
w Measuring the ROI of the systems you do adopt (thereby informatics?
bolstering your case for future implementations) w What has been your greatest success?
Panellists: Jeremy Thorp, Programme Delivery Director, NHS w What are your goals for your current or proposed informatics
Information Reporting Services (NIRS) DH Informatics implementation?
Directorate Moderator: Bernd Blobel, Head, eHealth Competence Center,
Richard Lewis, Clinical Systems Analyst, Hampshire University Hospital Regensburg
Health Informatics Service 17.05 Predicting the Future of E-Health: Where is It Now,
Where is It Heading and What is the End Goal?
12.10 Creating and Implementing a Management
w Taking advantage of the implicit knowledge in hospital
Information Strategy: Gaining User Acceptance
archives and EHRs
and Adoption of Healthcare Informatics
w Efficiently distributing pertinent information to doctors and
w Defining the concept of management information and identifying
patients, including bringing research data to the bedside to
why it matters more than ever
optimise healthcare
w Formulating an open and transparent change management plan to
w Identifying promising avenues for research and development
ensure the comprehension and comfort of medical personnel and
as well as emerging technologies
providing the training and support necessary to promote
Allan Hanbury, Senior Researcher, Information & Software
informatics adoption and continued usage
Engineering Group, Vienna University of Technology
w Using technology proactively to enable better, more effective
healthcare decisions 17.45 Chairperson’s Closing Remarks and End of Day One
Tel: +44 (0)20 7368 9300 Email: enquire@iqpc.co.uk Web: ehealthinformatics.eu

4. CONFERENCE DAy TWO: THURsDAy 22ND sEPTEMBER 2011
08.30 Registration and Coffee 12.10 Case Study: Using Edutainment and Gaming
Mechanics for Preventative Healthcare
08.50 Chairperson’s Welcome and Opening Address w Creating enjoyable, interactive experiences to increase
IDENTIFyING INNOvATORs AND LOOKING FOR patient involvement
LEADERs IN THE MOvE TOWARD A COLLABORATIvE w Extending the concept of the electronic health profile by
GLOBAL E-HEALTH sysTEM tying in-game information to a patient’s medical record
w Crafting a cross-media platform to reach audiences across a
09.00 Keynote Case Study: Evaluating the Present State range of ages and demographic
of Danish E-Health and the March Toward Alberto Sanna, e-Services for Life & Health Director, Scientific
International Collaboration Institute San Raffaele
w Assessing current informatics challenges faced by and
progress made within Denmark’s healthcare system and 12.50 Networking Lunch Break
examining the role of government involvement
CREATING BEsT PRACTICEs FOR WORsT-CAsE sCENARIOs
w Spotlighting Danish e-health initiatives such as sundhed.dk,
the national e-health portal used by patients and providers alike 13.50 Crisis Clinic: Running Damage Control in Cases of
w Addressing the need for international cooperation in creating Data Loss or Theft
e-health standards, the benefits provided by such Participate in this interactive discussion and collaboratively
collaboration and the steps the Danish healthcare system is attack a hypothetical challenge, create a plan of action and solve
taking to achieve this goal the problem. Issues to consider in the crisis situation of data loss
Otto Larsen, Director, NSI (National Sundheds-IT) or theft include:
w Controlling the extent of the damage - if a mobile device is
09.40 Searching for Leadership to Facilitate stolen, you have made sure the data on it was encrypted…right?
Standardisation, Innovation, Implementation and w Surveying regulations and determining if you’re subject to
Cooperation on a Global Scale penalties
w Looking to the developing world for inspiration – with lower w Putting the best face on the situation to prevent your
barriers to implementation and fewer existing systems posing patients from losing faith in your organisation
compatibility issues, healthcare systems in the developing Neal Mullen, Group Deputy Director of ICT, St. Vincent’s
world can afford to be more daring in their informatics adoption Healthcare Group
w Creating a global mechanism to capture and diffuse
information and innovation 14.30 Evaluating the Role of ICT Technologies in Disaster
w Setting worldwide standards to facilitate and reward Management Situations to Enable Faster, More
innovation, encourage data sharing and enable the data Accurate Responses
collection and analysis that results in public health pattern w Coordinating with emergency medical services, triage,
recognition (thereby improving healthcare for both current regional health authorities and national civil protection services
patients and future generations) w Utilising informatics to respond efficiently in disaster
Sally Stansfield, Executive Director, Health Metrics Network, scenarios – the crossroads of healthcare and civil protection
World Health Organization w Integrating informatics amongst stakeholder organisations to
ensure smoother, collaborative handling of emergencies
10.20 Networking Coffee Break Catherine Chronaki, Affiliate Director, HL7, Senior Software
FACILITATING PATIENT-PROvIDER COLLABORATION Engineer, FORTH
AND JOINT INFORMATICs UsAGE FOR REAL-TIME 15.10 One-on-One Focused Discussions
REsULTs AND IMPROvED OUTCOMEs In this session, you will be randomly matched with another
10.50 Increasing Pan-European Patient-Provider attendee, speaker or solution provider for a 15-minute face-to-
Cooperation Through RENEWING HEALTH (REgioNs face discussion. Learn about each other, exchange ideas and
of Europe WorkINg together for HEALTH) share your informatics challenges and e-health goals. It doesn’t
w Collaborating on a truly international pilot project involving get more up close and personal than this!
patients and providers from nine countries – and generating 15.25 Networking Coffee Break
the clinical and economic evidence necessary for decision-
makers in the European healthcare system PROTECTING yOUR INsTITUTION AND yOUR
w Utilising telemedicine to treat patients suffering from PATIENTs By ENsURING THE sECURITy OF yOUR
chronic conditions such as diabetes, cardiovascular disease DATA AND METHODs
and chronic obstructive pulmonary disease
w Implementing a new healthcare model designed to reduce 16.05 Ensuring the Security of Your Electronic Data to
the costs incurred by chronic care patients by increasing
Prevent Breaches of Privacy or Compromised Data
w Creating a flexible system that can safely and nimbly allow or
preventative measures and decreasing their reliance on
restrict data access to medical personnel and departments
emergency facilities
w Building safeguards into your informatics
Claus Duedal Pedersen, Head of Centre for Clinical
w Recovering from a worst-case scenario like data loss or theft
Innovation, Odense University Hospital
Neal Mullen, Group Deputy Director of ICT, St. Vincent’s
11.30 Increasing Patient Involvement in Their Health Healthcare Group
and Treatment for the Benefit of Both Your
Patients and Your Organisation 16.45 From Produce to Patients: Improving Efficiency,
w Using technology to encourage your patients to take
Accountability and Accessibility Through Use of
responsibility for their own health
GS1 Standards
w Applying GS1 bar code and RFID technology within the
w Designing patient portals and facilitating patient ownership
healthcare industry to track devices and processes to save
of and access to their records
costs and time (and avoid serious adverse effects)
w Assuaging patients’ fears about EHR and informatics
w Utilising unique identifiers in compliance with regulations
technologies, when many patients are not tech-savvy
and complimentary healthcare standards to promote
Stefan Sauermann, Acting Program Director, Biomedical
standardisation
Engineering Sciences, University of Applied Sciences
w Populating patients’ EHR with uniquely-coded, standardised
Technikum Wien
information that is comprehensible and meaningful to
practitioners worldwide
Roger Lamb, Healthcare Sector Manager, GS1 UK
17.25 Chairperson’s Closing Remarks and End of Conference
Tel: +44 (0)20 7368 9300 Email: enquire@iqpc.co.uk Web: ehealthinformatics.eu

5. Innovations in E-Health 5 WAYS TO REGISTER
& Informatics Freephone: 0800 652 2363 or
Europe +44 (0)20 7368 9300
VENUE: DoubleTree by Hilton - West End Fax: +44 (0)20 7368 9301
TWO DAY CONFERENCE: 21st – 22nd September 2011 Post: your booking form to
PRE-CONFERENCE WORkshOPs: 20th September 20111
To speed registration, please provide the priority code located on the mailing label or in the box below.
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booking at the same time from the sam e company receive a 10%
discount. 5 or more receive a 15% discount. 7 receive a 20% discount.
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