Based on a representative survey of 6,000 adults, this report series provides unique data and detailed analysis of consumer trends, drivers of customer loyalty and disloyalty, and shopper profiles for key players in the UK clothing, footwear, food & grocery, electricals, music & video and personal care.

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How Britain Shops Series
How Britain Shops 2013 Series
Learn how Britain shops with our consumer sector reports…

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How Britain Shops Series
About How Britain Shops
Based on a representative survey of 6,000
adults, Verdict’s How Britain Shops series
provides unique data and detailed analysis of
consumer trends, drivers of customer loyalty and
disloyalty, and shopper profiles for 10 key players
across the following sectors:
Clothing, Footwear, Food & Grocery, Personal
Care, Electricals and Music & Video.
Buy one of these reports today see how the
consumer shopping profiles have changed over
the past year, how many other stores your
shoppers use and what they are.
Select from the report titles on the following slides
or contact us for more information.

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How Britain Shops Series
Clothing
This year the percentage of the population who shop for
clothing has fallen to 73.0%. Household disposable
income came under intense pressure throughout 2012
with the rising cost of commodities. However, personal
tax allowances are set to increase gradually; we expect
an increase in consumer discretionary purchases, which
should ultimately drive footfall into clothing stores.
Understand which strategies are most effective at
driving customer loyalty in clothing and justify your
own business investments.
Learn more

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How Britain Shops Series
Footwear
Range remains the key driver of loyalty in the
footwear sector, and while price's importance has
diminished slightly, it remains the second most cited
loyalty driver. Just three of the retailers achieved
higher loyalty scores than in 2012 – Next, Primark
and Asda. This highlights their strength in the market,
with quality, price & convenience, respectively, being
the standout reasons for their success.
Find out how many other stores your shoppers
use for footwear, which stores these are and
whether this will be a threat going forward.
Learn more

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How Britain Shops Series
Food & Grocery
While food & grocery remains the largest, most
homogenous and most valuable retail sector in the
UK, there is still scope for increased customer
penetration as has been proven this year. Increasing
flexibility of new formats and the changing shopping
habits of UK grocery consumers have meant that
more people are shopping for groceries as they adapt
to a new way of spending.
Buy this report to explore how the profile of the
consumers shopping at the main food & grocery
players changed over the past year and why.
Learn more

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How Britain Shops Series
Personal Care
Despite the continued economic pressure affecting the UK retail sector, health &
beauty has managed to maintain steady growth in 2013, as the essential nature of
many of its products guarantees a constant sales stream, while it’s relatively low
prices mean shoppers can treat themselves when disposable incomes are
squeezed.
The data in this report is segmented regionally, by demographic and socio-
economic group to enable you to identify which customer bases offer the
most opportunities.
Learn more

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How Britain Shops Series
Electricals
Despite restricted spending, electricals visitor numbers have
risen in 2013. Online pureplay retailers have made the biggest
increases in visitors, while grocers have lost ground as they
redirect attention to core operations. eBay has grown its visitor
share for the fourth consecutive year, up from 8.5% in 2012 to
10.4% in 2013. Its demographic mix of visitors is dominated by
young male shoppers, with high penetration in the 16–24 and
25–34 age groups.
Buy this report and get access to data segmented
regionally, by demographic and socio-economic group to
enable you to identify which customer groups offer the
most opportunities.
Learn more

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How Britain Shops Series
Music & Video
Shifting trends in the way in which we consume music & video have
led to a continuing decline in the sector’s share of shoppers, which
has now fallen from half to one-third of all UK consumers.
More than ever, music & video consumers are looking for more
immediate gratification, with convenience making significant gains on
the two longstanding key drivers of loyalty: price and range.
Learn about the shift in consumption patterns among British
shoppers, as many more now use subscription services as
opposed to retailers.
Learn more

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How Britain Shops Series
Disclaimer
All Rights Reserved. No part of this publication may be reproduced, stored in
a retrieval system or transmitted in any form by any
means, electronic, mechanical, photocopying, recording or otherwise, without the prior
permission of the publisher, Verdict Retail. The facts of this report are believed to be
correct at
the time of publication but cannot be guaranteed. Please note that the
findings, conclusions and recommendations that Verdict Retail delivers will be based on
information gathered in good faith from both primary and secondary sources, whose
accuracy we are not always in a position to guarantee. As such Verdict
Retail can accept no liability whatever for actions taken based on any
information that may subsequently prove to be incorrect.
Thank you
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more information on our service offering, please contact
enquiries@verdictretail.com
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